Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Ogilvy | China Fortune, Home Centre India, Purina NZ, Moncler HK | 45.5 | Cadbury China | 44.4 |
| 2 | 2 | McCann WG | Federal Govt Education Reform Aus, DNB China, Kbank Thai | 32 | Ping An Bank | 30.6 |
| 3 | 3 | DDB | Global Nutri Foods, Mahindra India, Unilever Sgp, KMP Thai | 24 | Tourism Australia | 17.8 |
| 4 | 4 | Leo Burnett | Samsung Taiwan, Twinings Regional, Mini BMW Japan | 13.7 | Proton Malaysia | 12.9 |
| 5 | 5 | Y&R | Dick Smith, BMA Aus, Ping An Bank, Movenpick Vietnam | 12.8 | 12.8 | |
| 6 | 13 | BBDO | Tourism Australia, Charoen Pokphand Thai, Old Navy Japan | 11.5 | 11.2 | |
| 7 | 6 | TBWA | Santos Group, Gudang Garam Indonesia, EGAT Thai | 10.5 | 365mc Korea | 9.1 |
| 8 | 10 | JWT | GSK Hong Kong, China Unicom China, STB Sinapore | 9.5 | Cargill India | 9 |
| 9 | 7 | Saatchi & Saatchi | HSBC, Huawei, Mazda CX-7 & 6, Buick China, Thanachart | 8.7 | Experion India | 8.4 |
| 10 | 9 | Publicis | ChangAn Car China, Dangdang China, NT Tourism Australia | 8.1 | Peters Ice Cream | 7.7 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent lossed | YTD totals (US$m) |
| 1 | 1 | ZenithOptimedia | Merck, Maybank Regnl, Parmalat Aus, Gopal Zarda India | 16.8 | BMW Proj Taiwan | 14.8 |
| 2 | 3 | Carat | Industrial Bank, Enises China, Dick Smith NZ, WDS Thailand | 10.5 | Perfetti China | 9.4 |
| 3 | 2 | MediaCom | bookmytable.in India, 1Cover Insurance NZ, OPPO China | 9.9 | Mundi Pharma | 8.4 |
| 4 | 4 | OMD | Agile Real Estate China, National Environment Agency Sgp | 15.3 | Merck Vietnam | 7.8 |
| 5 | 10 | Havas Media | LG Global, DBS Singapore, Mundi Pharma Regnl, H&M Indo | 6.5 | Far East Org Sgp | 5.7 |
| 6 | 5 | MEC | Mitsubishi Aus and Thai Maytag Taiwan, STB Sgp | 6.3 | T.G.I. Friday’s Twn | 5.1 |
| 7 | 7 | Initiative | Amazon Global, Hachette Collection Taiwan, SNNP Thailand | 4.8 | 4.8 | |
| 8 | 6 | Vizeum | Charoenphan, Tetra Pak Thai, Burberry Regional, BMW Aus | 4.8 | TTK India | 4.2 |
| 9 | 8 | PHD | Hotels.com, Nor. Salmon Cn, Menarini Aus, Mitsubishi Indo | 4.1 | Merck Philippines | 3.6 |
| 10 | 9 | Universal McCann | H&M Aus, NeNe Chicken Korea, PT Hutchison Indonesia | 6.7 | 3.5 |
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ASIA-PACIFIC TOP 10 CREATIVE WINS
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ASIA-PACIFIC TOP 10 MEDIA WINS
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