Staff Reporters
Jul 6, 2020

New Business League: May 2020 report

Carat, Starcom, Mediacom, Wavemaker, Publicis and Leo Burnett are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: May 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Luzhou Laojiao China Project, Facebook Singapore Project, Pizza Hut Hong Kong 34.7   34.6 141
2 2 DDB Johnson & Johnson Australia, Coles Supermarkets Australia Project, McDonald's Social Australia 34.0 Streets Blue Ribbon Australia 32.1 90
3 3 Sapient Mercedes-Benz China Project, Marriott China Project 18.8   18.7 13
4 4 Wunderman Thompson Ridgelinez Japan, Brand's Taiwan, HeroMoto - Design India Project  17.6   17.1 105
5 5 VMLY&R Colgate-Palmolive India digital, YiLi China Project, 3M - Scotch Brite Singapore Project 18.2 McDonald's Australia digital 15.2 63
6 6 Isobar TCL Electronics Global digital, Danone India digital 14.5   14.5 23
7 8 Publicis GSK China, Raymond Realty India, Dior China, Terrazas China 12.8   12.8 70
8 7 Leo Burnett Daiichi Sankyo Japan Project, VOGO India, Thai Health Promotion Foundation Thailand Project 12.1   12.1 59
9 9 BBDO JD.com China, Pepsi Black Campaign China Project, TA business Event China Project 11.5 Pag-IBIG Fund Philippines 10.4 51
10 10 Dentsu Mobile Premier League’s India, Lexus China, Honda China Project 9.2   9.2 72

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Mindshare Zhejiang Geely Auto Sales (Planning), Kangshifu China, Wildcraft India, Pttor Thailand Project 47.1 Diageo India 44.0 59
2 3 Carat Kangshifu Noodles China, Pandora jewellery Australia 25.9 Stada Philippines 20.8 65
3 2 MediaCom SIE China,  Duracell Global 21.8 Genuine Parts Company Australia 19.5 29
4 5 Wavemaker Bytedance China, BDO Philippines, Mondelez India 19.9 Energizer AU/PH/S Korea/My 17.9 15
5 4 Zenith Mobile Premier League India, DBS Bank Taiwan, Vanke Property Hong Kong Project 20.7   17.6 8
6 6 OMD DPA China, Invocare Australia, Lindt China, FEDEX TNT Singapore, Daimler China 20.8 McDonald's China (Planning) 13.5 41
7 7 WPP Unilever China 10.0   10.0 1
8 16 Starcom McDonald's China planning, Kraft Heinz eCommerce China, British Council Korea Project 11.4 Heineken China 9.2 18
9 9 Initiative Genuine Parts Company Australia, Repco Australia, Pernod Ricard Winemakers APAC 6.1   6.1 23
10 10 CIG Audi China Digital 5.0   5.0 1

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
DDB Johnson & Johnson Australia
DDB Coles Supermarkets Project Australia
8traordinary TikTok SEA Singapore
72andSunny Tooheys Extra Dry Australia
MullenLowe Group Citi Australia
DDB McDonald's Social Australia
DDB Austn Digital Health Agency Australia
Sapient Mercedes-Benz Project China
Oglivy C.P. Group Project Thailand
Isobar Danone digital India

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Starcom McDonald's Planning China
PHD Spotlight Group Australia
PHD Diageo India
Wavemaker Bytedance China
Wavemaker BDO Philippines
Universal McCann Energizer AU/PH/S Korea/My
OMD DPA China
Mindshare WILDCRAFT India
Wavemaker Mondelez Int'l India
Initiative Genuine Parts Company Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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