CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Luzhou Laojiao China Project, Facebook Singapore Project, Pizza Hut Hong Kong | 34.7 | 34.6 | 141 | |
2 | 2 | DDB | Johnson & Johnson Australia, Coles Supermarkets Australia Project, McDonald's Social Australia | 34.0 | Streets Blue Ribbon Australia | 32.1 | 90 |
3 | 3 | Sapient | Mercedes-Benz China Project, Marriott China Project | 18.8 | 18.7 | 13 | |
4 | 4 | Wunderman Thompson | Ridgelinez Japan, Brand's Taiwan, HeroMoto - Design India Project | 17.6 | 17.1 | 105 | |
5 | 5 | VMLY&R | Colgate-Palmolive India digital, YiLi China Project, 3M - Scotch Brite Singapore Project | 18.2 | McDonald's Australia digital | 15.2 | 63 |
6 | 6 | Isobar | TCL Electronics Global digital, Danone India digital | 14.5 | 14.5 | 23 | |
7↑ | 8 | Publicis | GSK China, Raymond Realty India, Dior China, Terrazas China | 12.8 | 12.8 | 70 | |
8↓ | 7 | Leo Burnett | Daiichi Sankyo Japan Project, VOGO India, Thai Health Promotion Foundation Thailand Project | 12.1 | 12.1 | 59 | |
9 | 9 | BBDO | JD.com China, Pepsi Black Campaign China Project, TA business Event China Project | 11.5 | Pag-IBIG Fund Philippines | 10.4 | 51 |
10 | 10 | Dentsu | Mobile Premier League’s India, Lexus China, Honda China Project | 9.2 | 9.2 | 72 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Mindshare | Zhejiang Geely Auto Sales (Planning), Kangshifu China, Wildcraft India, Pttor Thailand Project | 47.1 | Diageo India | 44.0 | 59 |
2↑ | 3 | Carat | Kangshifu Noodles China, Pandora jewellery Australia | 25.9 | Stada Philippines | 20.8 | 65 |
3↓ | 2 | MediaCom | SIE China, Duracell Global | 21.8 | Genuine Parts Company Australia | 19.5 | 29 |
4↑ | 5 | Wavemaker | Bytedance China, BDO Philippines, Mondelez India | 19.9 | Energizer AU/PH/S Korea/My | 17.9 | 15 |
5↓ | 4 | Zenith | Mobile Premier League India, DBS Bank Taiwan, Vanke Property Hong Kong Project | 20.7 | 17.6 | 8 | |
6 | 6 | OMD | DPA China, Invocare Australia, Lindt China, FEDEX TNT Singapore, Daimler China | 20.8 | McDonald's China (Planning) | 13.5 | 41 |
7 | 7 | WPP | Unilever China | 10.0 | 10.0 | 1 | |
8↑ | 16 | Starcom | McDonald's China planning, Kraft Heinz eCommerce China, British Council Korea Project | 11.4 | Heineken China | 9.2 | 18 |
9 | 9 | Initiative | Genuine Parts Company Australia, Repco Australia, Pernod Ricard Winemakers APAC | 6.1 | 6.1 | 23 | |
10 | 10 | CIG | Audi China Digital | 5.0 | 5.0 | 1 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
DDB | Johnson & Johnson | Australia |
DDB | Coles Supermarkets Project | Australia |
8traordinary | TikTok SEA | Singapore |
72andSunny | Tooheys Extra Dry | Australia |
MullenLowe Group | Citi | Australia |
DDB | McDonald's Social | Australia |
DDB | Austn Digital Health Agency | Australia |
Sapient | Mercedes-Benz Project | China |
Oglivy | C.P. Group Project | Thailand |
Isobar | Danone digital | India |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Starcom | McDonald's Planning | China |
PHD | Spotlight Group | Australia |
PHD | Diageo | India |
Wavemaker | Bytedance | China |
Wavemaker | BDO | Philippines |
Universal McCann | Energizer | AU/PH/S Korea/My |
OMD | DPA | China |
Mindshare | WILDCRAFT | India |
Wavemaker | Mondelez Int'l | India |
Initiative | Genuine Parts Company | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].