Staff Reporters
Jul 1, 2019

New Business League: May 2019 report

Digitas, Leo Burnett, VMLY&R, OMD, Wavemaker and UM are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

New Business League: May 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Jeju Shinwha World Korea Project, SingEx Venues Singapore, China Merchants Bank China Project,Sumitomo Denko website Japan Project 41.37 L.P.N DEVELOPMENT Thailand 40.09
2 2 DDB Amway - Nutrilite China, B&D Group Australia, Daemyung Korea, PlayStation Global 36.02   35.96
3 3 Publicis Nestle_Dairy Nesqino China, DS China, Alfa Romeo China, OPPO China Project, GSK China 31.14 DS China 29.96
4 4 BBDO Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China Retainer 25.00   25.00
5 7 Digitas Huawei China Project, SAIC China Project, Marriot China Project, UnionPay China Project 16.23   16.22
6 5 Leo Burnett Yili-Ambrosial China, Yili-Satine China, WATER QUALITY PERFECTION CO LTD Taiwan Project, Mondelez - New Innovation platform China Project 16.39 CCB China 15.96
7 6 Saatchi & Saatchi Prayagh Nutri India, Casio India, Yili-Baby Milk China, Yili- Shuhua milk China, SVW New car model (B-MPV) China 13.51 Mondelez India 13.46
8 13 FCB Alula infant milk powder Lactalis China, Flixonase (OTC) GSK China, AB Inbev (Beck's & Budweiser No alcohol beers) Middle East Region, Weltmeister China 12.20 GPI - Cavanders India 11.95
9 8 Dentsu Britannia Timepass India 12.09 Liby China 10.42
10 12 VMLY&R Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project 9.02   8.96

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Volvo Dealers China Project, Udaan India, Mosons Extractions India, Tourism New Zealand Australia, Hindware India 56.94 IKEA Indonesia Project 55.73
2 3 OMD Suncorp Australia, Super Retail Group Australia, MTR Corporation Hong Kong, Yili China, Hun Li Ji China 29.97 Pizza Hut Vietnam 29.03
3 2 Wavemaker Enesis Group - Soffell Thailand, Chubb Insurance Thailand, Vespa Vietnam, Muthoot Fin Corp India, Carabao Dang Thailand 35.62 OCBC Indonesia 28.15
4 4 Spark Foundry The Today Business Australia, PPG Industries Australia, MGA Entertainment Australia, Encore Tissue Australia, Mr Chen's Australia 14.98   14.98
5 6 Universal McCann YILI China Project, Kmart Australia, Coca Cola Australia, Coty China, Estée Lauder Regional 15.09 Zivame 14.94
6 5 dentsu X Australia Post Australia‎, Automobile Company 8.97 Enesis Group - Soffell Thailand 8.63
7 - Charm Group Volkswagen Group China 7.50   7.50
8 7 Havas Media Traveloka Indonesia Project, Gudang Garam Indonesia, 3 (three) Hucthison Indonesia, Platinum Guild International China, Semir China 7.65 Fico Cements Vietnam 7.48
9 8 Zenith Apparel Group Australia Project, QBE Insurance Group Australia, WeWork China, Hong Kong, Taiwan AOR, Honor India Project 6.78 M1 Singapore 5.64
10 9 MediaCom ShareChat India, Allergan China, Huawei Technologies Co Ltd HongKong, Jahwa China, Queensland Government Australia 7.10 Carnival Cruise Line Australia 4.98

TOP 10 APAC CREATIVE WINS

Agency Account Area
Digitas Huawei China China
VMLY&R Samsung Mongolia
FCB Alula infant milk powder Lactalis China
FCB Flixonase (OTC) GSK China
FCB AB Inbev (Beck's & Budweiser No alcohol beers) Middle East Region
FCB Weltmeister China
Publicis Nestle_Dairy Nesqino China
R/GA MSD Japan Japan
Publicis DS China
Leo Burnett Yili-Ambrosial China

TOP 10 APAC MEDIA WINS

Agency Account Area
Charm Group Volkswagen Group China
Universal McCann YILI China
OMD Suncorp Australia
Mindshare Volvo Dealers China
OMD Super Retail Group Australia
Universal McCann Kmart Australia
Universal McCann Coca Cola Australia
Universal McCann Just Eat Australia
OMD Asahi Beverages Australia
Ikon Lindt Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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