Jul 4, 2018

New Business League: May 2018 update

Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.

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CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	Ministry of Social and Family Development Singapore, Investica India	76.36	Amway Artistry China Project	76.03
2	2	Publicis	Foxtel Australia Project, Carrefour China, Luzhou Old Cellar China	38.61	MakeMy Trip India	38.31
3	5	Isobar	SANA Namerakahonpo Thailand	28.71		28.71
4	4	Leo Burnett	Daimler Benz Thailand, Yili Ambrosial China, Yili Satine China	27.61		27.61
5	6	DDB	Hotstar India Project, Unigroup Project China, SAIC Ride-sharing Project China	27.64	Starhub Singapore	25.61
6	7	Dentsu	Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand	26.00	HP Japan Project	25.00
7	3	J Walter Thompson	Nikon MEA & APAC Digital , UNICEF Project India, Confederation of Indian Industries India	34.45	Monte Carlo India	24.89
8	9	Saatchi & Saatchi	Didi Australia, Football Fed Australia, Haixinsha Exhibition China	19.40		19.40
9	8	McCann WorldGroup	Headspace Australia Project, Suntory Indonesia Project, Rakuten Japan Project	16.04	Reebok India	15.67
10	11	TBWA	PepsiCo Beverages Australia, IMAX China, South Australian Tourism Australia	13.90	Foxtel Australia	10.60

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Carat	Gov of West Australia, SCG ASEAN Thailand, Hachiban Ramen Thailand	31.69	Bank of Singapore	30.21
2	2	Wavemaker	Hunan Mobile China Planning, Aldi China, Amore Pacific Hong Kong	35.18	Wipro Consumer Care India	25.03
3	3	PHD	Vakrangee Software India, DHL India Digital, PhamaCare Thailand	20.74	Diageo Hong Kong	18.06
4	6	dentsu X	Coolwinks.com India	22.84	Australian Fed Gov Australia	12.75
5	4	Universal McCann	Giant Malaysia, NCSS Singapore, Australian Fed Gov Australia	14.46	Wellcome Hong Kong	12.48
6=	7	OMD	Singtel Singapore, Telstra's Belong Australia, Mazda (Mazda 2 and CX#) Australia	13.70	Gov of West Australia	10.34
6=	5	Vizeum	Ministry of Culture Thailand, Visit Scotland China, Cloetta Thailand	10.93	Racing Victoria Australia	10.27
8	9	Zenith	Welspun India, Macallan Singapore, Didi Australia, Pierre Fabre China	8.00	Future Motors-Product Hong Kong	5.93
9	8	Havas Media	HPB Singapore, Perfetti Van Mele Australia, Singapore Symphony Orchestra Singapore	7.72	Singtel Singapore	5.77
10	12	M2M	Hyundai Australia, Republic Biscuits Corp Philippines, MSIG Insurance Singapore Project	5.46		5.46

TOP 10 APAC CREATIVE WINS

Agency	Account	Area
TBWA	PepsiCo Beverages	Australia
arkr Group	adidas (Digital)	China
Bin Tang	Dairy Queen (Brand)	China
Leo Burnett	Daimler Benz	Thailand
Publicis	Department of Transport and Main Roads Project	Australia
J Walter Thompson	Nikon (Digital)	MEA & APAC
Social Touch	BMW Project	China
arkr Group	Carlsberg (Digital)	China
KBS	adidas neo (Digital&Social）	China
72andSunny	Danone SEA	Singapore

TOP 10 APAC MEDIA WINS

Agency	Account	Area
Wavemaker	Hunan Mobile (Planning)	China
Initiative	Gov of West Australia	Australia
Carat	Gov of West Australia	Australia
OMD	Singtel	Singapore
Wavemaker	PLDT, Smart, Talk & Text, PLDT Home (Digital)	Philippines
PHD	Vakrangee Software	India
Wavemaker	Aldi	China
Bohemia	Racing Victoria	Australia
Wavemaker	Ecovacs (Deebot / Winbot)	China
Havas Media	Health Promotion Board	Singapore

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia