Staff Reporters
Jul 4, 2018

New Business League: May 2018 update

Isobar, Dentsu X, J. Walter Thompson, UM and OMD among the agencies shifting positions in R3's latest ranking.

New Business League: May 2018 update


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Ministry of Social and Family Development Singapore, Investica India 76.36 Amway Artistry China Project 76.03
2 2 Publicis Foxtel Australia Project, Carrefour China, Luzhou Old Cellar China 38.61 MakeMy Trip India 38.31
3 5 Isobar SANA Namerakahonpo Thailand 28.71   28.71
4 4 Leo Burnett Daimler Benz Thailand, Yili Ambrosial China, Yili Satine China 27.61   27.61
5 6 DDB Hotstar India Project, Unigroup Project China, SAIC Ride-sharing Project China 27.64 Starhub Singapore 25.61
6 7 Dentsu Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand 26.00 HP Japan Project 25.00
7 3 J Walter Thompson Nikon MEA & APAC Digital , UNICEF Project India, Confederation of Indian Industries India 34.45 Monte Carlo India 24.89
8 9 Saatchi & Saatchi Didi Australia, Football Fed Australia, Haixinsha Exhibition China 19.40   19.40
9 8 McCann WorldGroup Headspace Australia Project, Suntory Indonesia Project, Rakuten Japan Project 16.04 Reebok India 15.67
10 11 TBWA PepsiCo Beverages Australia, IMAX China, South Australian Tourism Australia 13.90 Foxtel Australia 10.60


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Gov of West Australia, SCG ASEAN Thailand, Hachiban Ramen Thailand 31.69 Bank of Singapore 30.21
2 2 Wavemaker Hunan Mobile China Planning, Aldi China, Amore Pacific Hong Kong 35.18 Wipro Consumer Care India 25.03
3 3 PHD Vakrangee Software India, DHL India Digital, PhamaCare Thailand 20.74 Diageo Hong Kong 18.06
4 6 dentsu X India 22.84 Australian Fed Gov Australia 12.75
5 4 Universal McCann Giant Malaysia, NCSS Singapore, Australian Fed Gov Australia 14.46 Wellcome Hong Kong 12.48
6= 7 OMD Singtel Singapore, Telstra's Belong Australia, Mazda (Mazda 2 and CX#) Australia 13.70 Gov of West Australia 10.34
6= 5 Vizeum Ministry of Culture Thailand, Visit Scotland China, Cloetta Thailand 10.93 Racing Victoria Australia 10.27
8 9 Zenith Welspun India, Macallan Singapore, Didi Australia, Pierre Fabre China 8.00 Future Motors-Product Hong Kong 5.93
9 8 Havas Media HPB Singapore, Perfetti Van Mele Australia, Singapore Symphony Orchestra Singapore 7.72 Singtel Singapore 5.77
10 12 M2M Hyundai Australia, Republic Biscuits Corp Philippines, MSIG Insurance Singapore Project 5.46   5.46


Agency Account Area
TBWA PepsiCo Beverages Australia
arkr Group adidas (Digital) China
Bin Tang Dairy Queen (Brand) China
Leo Burnett Daimler Benz Thailand
Publicis Department of Transport and Main Roads Project Australia
J Walter Thompson Nikon (Digital) MEA & APAC
Social Touch BMW Project China
arkr Group Carlsberg (Digital) China
KBS adidas neo (Digital&Social) China
72andSunny Danone SEA Singapore


Agency Account Area
Wavemaker Hunan Mobile (Planning) China
Initiative Gov of West Australia Australia
Carat Gov of West Australia Australia
OMD Singtel Singapore
Wavemaker PLDT, Smart, Talk & Text, PLDT Home (Digital) Philippines
PHD Vakrangee Software India
Wavemaker Aldi China
Bohemia Racing Victoria Australia
Wavemaker Ecovacs (Deebot / Winbot) China
Havas Media Health Promotion Board Singapore

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to

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