Staff Reporters
Jul 24, 2017

New Business League: May 2017 update

Creative and media agencies jockey for position in R3's monthly tally of new business.

New Business League: May 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Telenor Pakistan, KFC Australia Project, National Batteries India Project 48.5 SingTel Singapore 44
2 2 J Walter Thompson Honda India Project, Bazar Retail India, P&G Gillette India Project 31.9 China Unicom China 28.1
3 3 Isobar Titan(Digital) Global 27.8 Innisfree Malaysia 27.7
4 4 McCann WorldGroup Feng Huang Jin Rong China Project, Snowbrand (3size) Hong Kong Project, 21.6   21.6
5 5= DDB   15.8 SilkAir Singapore 13.6
6 10 Leo Burnett Chung Hwa Telecom Taiwan Project, WuQiong Snacks China, Fiat (SI) India 15.4 McDonalds Australia 12.2
7 5= Dentsu HT Media India, Panasonic India Project, Jones Lang LaSalle Residential India 11.9 Etika - Calpis Malaysia Project 10.8
8 7 Publicis Linen Club India, Indooroopilly Shopping Centre India, Nestlé China Project 10.5 MT Educare India 10.4
9 9 Y&R SilkAir Singapore, Tata Trust India Project, Dutch Lady Hong Kong 9.5 Suncorp Bank Australia 8.4
10 8 Saatchi & Saatchi Caltex Australia Project, Mê Trang Vietnam Project, New Zealand Olympic Committee 8.7 A.O.Smith China 8.3

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Mindshare Yum! China, Diageo Greater China, PT Quipper Indonesia 45.7 Kwang Yang Moto Taiwan 43.6
2 1 Dentsu X Car Client China 27.4 Australian Pork Australia 27
3 4 Carat British Council Hong Kong, EGAT Thailand Project, SCG Corporate Thailand Project 23 Sony India 20.5
4 3 MediaCom   24.6 SM Malls Philippines 18
5 5 MEC Blibli Indonesia, Huawei Technologies Sri Lanka, Stylerunner Australia 17.3 British Council Hong Kong 11
6 6 Havas Media Emirates Global, Food Panda India, Al Mawten UAE 10 Schneider Electric(Digital) Malaysia 9.8
7 7 Zenith   8.8 Food Panda India 6.7
8 8 OMD Wyeth Nutrition Hong Kong, NR Group India, Acecook Vietnam 8.7 Standard Chartered Bank Singapore 6.3
9 9 Vizeum YOOX Hong Kong, Deedo Fruit Juice Thailand, Dipper Lollipop & Flip Pop Thailand 6.2 Colors India 5.9
10 10 PHD Geneysis Energy New Zealand, Spark New Zealand, Oyster Property Group (Colliers) New Zealand 10.7 Bank of Communications China 3.3

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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