Staff Reporters
Jul 24, 2017

New Business League: May 2017 update

Creative and media agencies jockey for position in R3's monthly tally of new business.

New Business League: May 2017 update


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Telenor Pakistan, KFC Australia Project, National Batteries India Project 48.5 SingTel Singapore 44
2 2 J Walter Thompson Honda India Project, Bazar Retail India, P&G Gillette India Project 31.9 China Unicom China 28.1
3 3 Isobar Titan(Digital) Global 27.8 Innisfree Malaysia 27.7
4 4 McCann WorldGroup Feng Huang Jin Rong China Project, Snowbrand (3size) Hong Kong Project, 21.6   21.6
5 5= DDB   15.8 SilkAir Singapore 13.6
6 10 Leo Burnett Chung Hwa Telecom Taiwan Project, WuQiong Snacks China, Fiat (SI) India 15.4 McDonalds Australia 12.2
7 5= Dentsu HT Media India, Panasonic India Project, Jones Lang LaSalle Residential India 11.9 Etika - Calpis Malaysia Project 10.8
8 7 Publicis Linen Club India, Indooroopilly Shopping Centre India, Nestlé China Project 10.5 MT Educare India 10.4
9 9 Y&R SilkAir Singapore, Tata Trust India Project, Dutch Lady Hong Kong 9.5 Suncorp Bank Australia 8.4
10 8 Saatchi & Saatchi Caltex Australia Project, Mê Trang Vietnam Project, New Zealand Olympic Committee 8.7 A.O.Smith China 8.3


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Mindshare Yum! China, Diageo Greater China, PT Quipper Indonesia 45.7 Kwang Yang Moto Taiwan 43.6
2 1 Dentsu X Car Client China 27.4 Australian Pork Australia 27
3 4 Carat British Council Hong Kong, EGAT Thailand Project, SCG Corporate Thailand Project 23 Sony India 20.5
4 3 MediaCom   24.6 SM Malls Philippines 18
5 5 MEC Blibli Indonesia, Huawei Technologies Sri Lanka, Stylerunner Australia 17.3 British Council Hong Kong 11
6 6 Havas Media Emirates Global, Food Panda India, Al Mawten UAE 10 Schneider Electric(Digital) Malaysia 9.8
7 7 Zenith   8.8 Food Panda India 6.7
8 8 OMD Wyeth Nutrition Hong Kong, NR Group India, Acecook Vietnam 8.7 Standard Chartered Bank Singapore 6.3
9 9 Vizeum YOOX Hong Kong, Deedo Fruit Juice Thailand, Dipper Lollipop & Flip Pop Thailand 6.2 Colors India 5.9
10 10 PHD Geneysis Energy New Zealand, Spark New Zealand, Oyster Property Group (Colliers) New Zealand 10.7 Bank of Communications China 3.3

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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