CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Telenor Pakistan, KFC Australia Project, National Batteries India Project | 48.5 | SingTel Singapore | 44 |
2 | 2 | J Walter Thompson | Honda India Project, Bazar Retail India, P&G Gillette India Project | 31.9 | China Unicom China | 28.1 |
3 | 3 | Isobar | Titan(Digital) Global | 27.8 | Innisfree Malaysia | 27.7 |
4 | 4 | McCann WorldGroup | Feng Huang Jin Rong China Project, Snowbrand (3size) Hong Kong Project, | 21.6 | 21.6 | |
5 | 5= | DDB | 15.8 | SilkAir Singapore | 13.6 | |
6 | 10 | Leo Burnett | Chung Hwa Telecom Taiwan Project, WuQiong Snacks China, Fiat (SI) India | 15.4 | McDonalds Australia | 12.2 |
7 | 5= | Dentsu | HT Media India, Panasonic India Project, Jones Lang LaSalle Residential India | 11.9 | Etika - Calpis Malaysia Project | 10.8 |
8 | 7 | Publicis | Linen Club India, Indooroopilly Shopping Centre India, Nestlé China Project | 10.5 | MT Educare India | 10.4 |
9 | 9 | Y&R | SilkAir Singapore, Tata Trust India Project, Dutch Lady Hong Kong | 9.5 | Suncorp Bank Australia | 8.4 |
10 | 8 | Saatchi & Saatchi | Caltex Australia Project, Mê Trang Vietnam Project, New Zealand Olympic Committee | 8.7 | A.O.Smith China | 8.3 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 2 | Mindshare | Yum! China, Diageo Greater China, PT Quipper Indonesia | 45.7 | Kwang Yang Moto Taiwan | 43.6 |
2 | 1 | Dentsu X | Car Client China | 27.4 | Australian Pork Australia | 27 |
3 | 4 | Carat | British Council Hong Kong, EGAT Thailand Project, SCG Corporate Thailand Project | 23 | Sony India | 20.5 |
4 | 3 | MediaCom | 24.6 | SM Malls Philippines | 18 | |
5 | 5 | MEC | Blibli Indonesia, Huawei Technologies Sri Lanka, Stylerunner Australia | 17.3 | British Council Hong Kong | 11 |
6 | 6 | Havas Media | Emirates Global, Food Panda India, Al Mawten UAE | 10 | Schneider Electric(Digital) Malaysia | 9.8 |
7 | 7 | Zenith | 8.8 | Food Panda India | 6.7 | |
8 | 8 | OMD | Wyeth Nutrition Hong Kong, NR Group India, Acecook Vietnam | 8.7 | Standard Chartered Bank Singapore | 6.3 |
9 | 9 | Vizeum | YOOX Hong Kong, Deedo Fruit Juice Thailand, Dipper Lollipop & Flip Pop Thailand | 6.2 | Colors India | 5.9 |
10 | 10 | PHD | Geneysis Energy New Zealand, Spark New Zealand, Oyster Property Group (Colliers) New Zealand | 10.7 | Bank of Communications China | 3.3 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].