ASIA-PACIFIC - Volkswagen drives PHD from tenth to first on the media table, while the creative ranking sees little movement.
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Heinz China Project, Hong Kong Airport Authority, Pharmeasy India | 55.6 | FIAT India | 52.3 |
2 | 2 | Y&R | Vivo Indonesia Project, Balmer Lawrie India, MSD Korea | 25.1 | 25.1 | |
3 | 4 | DDB | Society One Australia, Nissin Indonesia, JNTO Singapore | 23.9 | Vita Tea Greater China | 22.4 |
4 | 3 | TBWA | Go Daddy Singapore, Jaeger-LeCoultre China Project, Asahi New Zealand | 23.1 | Bosch China | 22.2 |
5 | 8 | McCann WorldGroup | Costa Coffee China Project, Greater Sydney Commission Project, DFNN Philippines | 21.0 | VIP India | 20.8 |
6 | 5 | Publicis | HuiRen Medical China Project, American Express ANZ Project | 21.2 | FMCG Client China | 19.7 |
7 | 7 | Isobar | Panasonic India Digital Project | 19.0 | 19.0 | |
8 | 6 | J Walter Thompson | Aviva India, Shenzhen Sanjiu China Project, Kasturi & Sons India | 20.4 | Brand USA Tourism APAC | 18.7 |
9 | 9 | Saatchi & Saatchi | H&R Block Australia, Star River Group China | 15.5 | 15.5 | |
10 | 10 | Cheil | Aditya Birla Group India, National Geographic India, UCWeb(Social) India | 13.5 | Pfizer Korea | 12.9 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | RECENT LOSSES | Estimated overall YTD revenue (US$m) |
1 | 10 | PHD | Volkswagen Global, Ingram Micro Singapore, Worlds Biggest Screens Australia | 32.5 | MYOB Australia | 30.4 |
2 | 1 | OMD | FlyDubai Global, Coles Group & Target Australia, Nissan Saudi Arabia | 32.0 | Tourism Australia Global | 26.6 |
3 | 2 | Carat | Starhub Singapore, Richard Mille Thailand, JDE Thailand | 17.5 | OCBC Bank Singapore | 15.8 |
4 | 3 | Mindshare | Tencent MIG China, GRT Jewellery Singapore, AIS Digital Thailand | 21.0 | VF Group China/Hong Kong/Korea | 10.6 |
5 | 6 | Zenith | DJI Hong Kong, Fortune Pharmacal Hong Kong, Klook APAC(8 Markets) | 15.8 | Celcom Malaysia | 10.4 |
6 | 11 | Dentsu Media | Japan National Tourism Organization Malaysia | 10.3 | Bridgestone India | 9.7 |
7 | 4 | Initiative | Reckitt Benckiser Asia(6 markets), Suntory Cerebos Asia(5 Markets), BGC Australia | 10.1 | McPherson's Australia | 9.3 |
8 | 5 | Vizeum | AFL Australia, Reckitt Benckiser Thailand, Easy Buy Thailand | 7.6 | 7.6 | |
9 | 8 | Starcom | The Study Group Australia, MYOB Australia, Lifestar Thailand | 7.8 | FlyDubai Global | 5.8 |
10 | 9 | MEC | island2island Australia, Trinity Hong Kong, Grab(Digital) Thailand | 7.3 | EDB Singapore | 5.1 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Fred & Farid | Vivo Project | China |
2 | Ogilvy | Motorola | Global |
3 | FCB | Nubia | China |
4 | BBDO | Guardian Health And Beauty Malaysia | Malaysia |
5 | Fred & Farid | Sephora Project | China |
6 | Fred & Farid | Mondelez China Project | China |
7 | BBDO | TAB | Australia |
8 | Publicis | ShenGuan Holding | China |
9 | Publicis | Personalised Plates | New Zealand |
10 | Ogilvy | Heinz China Project | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | AGENCY | ACCOUNT | AREA |
1 | PHD | Volkswagen | Global |
2 | OMD | Village Roadshow | Australia |
3 | Universal McCann | VF Group | China/Hong Kong/Korea |
4 | Universal McCann | Tourism Australia | Global |
5 | Universal McCann | Coca-Cola | India |
6 | Mindshare | Tencent MIG | China |
7 | OMD | Nissan | Saudi Arabia |
8 | OMD | Furcor | Australia |
9 | Mediacom | Princess | Australia |
10 | Zenith | DJI | Hong Kong |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].