Staff Reporters
Jul 14, 2016

New Business League: May 2016 update

See the latest creative- and media-agency rankings, compiled by R3.

New Business League: May 2016 update

ASIA-PACIFIC - Volkswagen drives PHD from tenth to first on the media table, while the creative ranking sees little movement.


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Heinz China Project, Hong Kong Airport Authority, Pharmeasy India 55.6 FIAT India 52.3
2 2 Y&R Vivo Indonesia Project, Balmer Lawrie India, MSD Korea 25.1   25.1
3 4 DDB Society One Australia, Nissin Indonesia, JNTO Singapore 23.9 Vita Tea Greater China 22.4
4 3 TBWA Go Daddy Singapore, Jaeger-LeCoultre China Project, Asahi New Zealand 23.1 Bosch China 22.2
5 8 McCann WorldGroup Costa Coffee China Project, Greater Sydney Commission Project, DFNN Philippines 21.0 VIP India 20.8
6 5 Publicis HuiRen Medical China Project, American Express ANZ Project 21.2 FMCG Client China 19.7
7 7 Isobar Panasonic India Digital Project 19.0   19.0
8 6 J Walter Thompson Aviva India, Shenzhen Sanjiu China Project, Kasturi & Sons India 20.4 Brand USA Tourism APAC 18.7
9 9 Saatchi & Saatchi H&R Block Australia, Star River Group China 15.5   15.5
10 10 Cheil Aditya Birla Group India, National Geographic India, UCWeb(Social) India 13.5 Pfizer Korea 12.9


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) RECENT LOSSES Estimated overall YTD revenue (US$m)
1 10 PHD Volkswagen Global, Ingram Micro Singapore, Worlds Biggest Screens Australia 32.5 MYOB Australia 30.4
2 1 OMD FlyDubai Global, Coles Group & Target Australia, Nissan Saudi Arabia 32.0 Tourism Australia Global 26.6
3 2 Carat Starhub Singapore, Richard Mille Thailand, JDE Thailand 17.5 OCBC Bank Singapore 15.8
4 3 Mindshare Tencent MIG China, GRT Jewellery Singapore, AIS Digital Thailand 21.0 VF Group China/Hong Kong/Korea 10.6
5 6 Zenith DJI Hong Kong, Fortune Pharmacal Hong Kong, Klook APAC(8 Markets) 15.8 Celcom Malaysia 10.4
6 11 Dentsu Media Japan National Tourism Organization Malaysia 10.3 Bridgestone India 9.7
7 4 Initiative Reckitt Benckiser Asia(6 markets), Suntory Cerebos Asia(5 Markets), BGC Australia 10.1 McPherson's Australia 9.3
8 5 Vizeum AFL Australia, Reckitt Benckiser Thailand, Easy Buy Thailand 7.6   7.6
9 8 Starcom The Study Group Australia, MYOB Australia, Lifestar Thailand 7.8 FlyDubai Global 5.8
10 9 MEC island2island Australia, Trinity Hong Kong, Grab(Digital) Thailand 7.3 EDB Singapore 5.1


Rank Agency Account Market
1 Fred & Farid Vivo Project China
2 Ogilvy Motorola Global
3 FCB Nubia China
4 BBDO Guardian Health And Beauty Malaysia Malaysia
5 Fred & Farid Sephora Project China
6 Fred & Farid Mondelez China Project China
7 BBDO TAB Australia
8 Publicis ShenGuan Holding China
9 Publicis Personalised Plates New Zealand
10 Ogilvy Heinz China Project China


1 PHD Volkswagen Global
2 OMD Village Roadshow Australia
3 Universal McCann VF Group China/Hong Kong/Korea
4 Universal McCann Tourism Australia Global
5 Universal McCann Coca-Cola India
6 Mindshare Tencent MIG China
7 OMD Nissan Saudi Arabia
8 OMD Furcor Australia
9 Mediacom Princess Australia
10 Zenith DJI Hong Kong

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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