Staff Reporters
Jul 27, 2015

New Business League: May 2015 update

JWT edges up a spot, supplanting DDB while Vizeum leaps from 11th to ninth in media

New Business League: May 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Jele Thailand, Lava International, Tudor HK 40.7 Dumex Thailand 39.4
2 2 McCann WG Nespresso China, Bonaqua Taiwan, Mastercard China 37.1 Lava Int India 35.1
3 4 JWT APP Breeze Tissue, KFCC Korea, Alibaba Group China 30.2 VLCC India 26.8
4 3 DDB Momentum Energy Aus, Midea Aircon Ch, Hennessy Ch 30.2 Jele Thailand 24.7
5 5 BBDO Mercedes Sg, Khmer Brewery Thai, Moet Hennessey Tw 23.6 Boroplus India 18.3
6 6 Leo Burnett Big W Aus, Philip Morris Indonesia, Bank BTPN Indonesia 16.8 Anta China 13.2
7 16 Y&R Microsoft Aus, Fancl Japan, Bel China 17.6 AGL Energy Aus 11.6
8 7 Dentsu Unicharm Philippines, Darya-varia Indonesia, CAAS Sg 14 Moet Henn Tw 10.2
9 8 Saatchi & Saatchi Toyota Corolla Aus, Geely Car China, Show DC Thailand 11.2 Big W Australia 9.7
10 11 Lowe Hike India, Lohiya Edible Oils India, Nilon’s India 12 ET Now India 9.6



New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat 168 Comms Thailand, Allergan Medical Aesthetics HK 28.3 Semir China 28
2 2 OMD Galaxy Macau China, H&M Greater China, Maserati China 21.9 Ikea Singapore 19.5
3 3 PHD SC Johnson (Buying) Global, Bacardi China, C&A China 18.9 Ikea Thailand 17.3
4 4 MediaCom Bank of China, Dainik Bhaskar India, Mydala India 15.5 IAG Aus 13
5 5 Dentsu Media Honda (Elysion) China, FAW-Hongqi China, L’Amour Tw 10.4 SandsChina  9.4
6 6 Mindshare BenQ Tw, Elevenia Ind, Indonesia 10 Scott HK 9.3
7 7 Havas Media AIA China, Ubisoft Australia, Sotheby’s Hong Kong 10.9 Snow Bear China 6.1
8 9 MEC Just Buy Live India, Wendy Burger India, Taiwan Beer 6.5 Gjun Info Tw 5.9
9 11 Vizeum Reckitt Benckiser Thai, Nippon Paint Indonesia, Ikea Sg 10 APAC Telco Tw 5.5
10 8 ZenithOptimedia Reebonz Regional, NAC Sg, Merck Animal Health Aus 9.8 Bank of China 4.4



Rank Agency Account Market
1 JWT China Construction Bank China
2 Y&R Microsoft Australia
3 Y&R Fancl Project Japan
4 Leo Burnett Big W Australia
5 Havas Worldwide Citroen Australia
6 Lowe Audi Australia
7 Lowe Hike India
8 M&C Saatchi DS Group Project India
9 JWT APP Breeze Tissue China
10 DDB Momentum Energy Australia



Rank Agency Account Market
1 PHD SC Johnson (buying) Global
2 PHD Ferrero Emerging Markets
3 Mediacom Bank of China China
4 OMD Galaxy Macau China
5 Vizeum  Reckitt Benckiser Thailand
6 PHD Bacardi China 
7 Dentsu Media Dongfeng Honda (Elysion)  China
8 Mediacom Dainik Bhaskar India
9 Mediacom Mydala India
10 OMD H&M Greater China


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