Staff Reporters
Jul 27, 2015

New Business League: May 2015 update

JWT edges up a spot, supplanting DDB while Vizeum leaps from 11th to ninth in media

New Business League: May 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Jele Thailand, Lava International, Tudor HK 40.7 Dumex Thailand 39.4
2 2 McCann WG Nespresso China, Bonaqua Taiwan, Mastercard China 37.1 Lava Int India 35.1
3 4 JWT APP Breeze Tissue, KFCC Korea, Alibaba Group China 30.2 VLCC India 26.8
4 3 DDB Momentum Energy Aus, Midea Aircon Ch, Hennessy Ch 30.2 Jele Thailand 24.7
5 5 BBDO Mercedes Sg, Khmer Brewery Thai, Moet Hennessey Tw 23.6 Boroplus India 18.3
6 6 Leo Burnett Big W Aus, Philip Morris Indonesia, Bank BTPN Indonesia 16.8 Anta China 13.2
7 16 Y&R Microsoft Aus, Fancl Japan, Bel China 17.6 AGL Energy Aus 11.6
8 7 Dentsu Unicharm Philippines, Darya-varia Indonesia, CAAS Sg 14 Moet Henn Tw 10.2
9 8 Saatchi & Saatchi Toyota Corolla Aus, Geely Car China, Show DC Thailand 11.2 Big W Australia 9.7
10 11 Lowe Hike India, Lohiya Edible Oils India, Nilon’s India 12 ET Now India 9.6

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat 168 Comms Thailand, Allergan Medical Aesthetics HK 28.3 Semir China 28
2 2 OMD Galaxy Macau China, H&M Greater China, Maserati China 21.9 Ikea Singapore 19.5
3 3 PHD SC Johnson (Buying) Global, Bacardi China, C&A China 18.9 Ikea Thailand 17.3
4 4 MediaCom Bank of China, Dainik Bhaskar India, Mydala India 15.5 IAG Aus 13
5 5 Dentsu Media Honda (Elysion) China, FAW-Hongqi China, L’Amour Tw 10.4 SandsChina  9.4
6 6 Mindshare BenQ Tw, Elevenia Ind, pegipegi.com Indonesia 10 Scott HK 9.3
7 7 Havas Media AIA China, Ubisoft Australia, Sotheby’s Hong Kong 10.9 Snow Bear China 6.1
8 9 MEC Just Buy Live India, Wendy Burger India, Taiwan Beer 6.5 Gjun Info Tw 5.9
9 11 Vizeum Reckitt Benckiser Thai, Nippon Paint Indonesia, Ikea Sg 10 APAC Telco Tw 5.5
10 8 ZenithOptimedia Reebonz Regional, NAC Sg, Merck Animal Health Aus 9.8 Bank of China 4.4

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 JWT China Construction Bank China
2 Y&R Microsoft Australia
3 Y&R Fancl Project Japan
4 Leo Burnett Big W Australia
5 Havas Worldwide Citroen Australia
6 Lowe Audi Australia
7 Lowe Hike India
8 M&C Saatchi DS Group Project India
9 JWT APP Breeze Tissue China
10 DDB Momentum Energy Australia

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 PHD SC Johnson (buying) Global
2 PHD Ferrero Emerging Markets
3 Mediacom Bank of China China
4 OMD Galaxy Macau China
5 Vizeum  Reckitt Benckiser Thailand
6 PHD Bacardi China 
7 Dentsu Media Dongfeng Honda (Elysion)  China
8 Mediacom Dainik Bhaskar India
9 Mediacom Mydala India
10 OMD H&M Greater China

 

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