Staff Reporters
May 7, 2020

New Business League: March 2020 report

DDB, Isobar, Mindshare, OMD, Wunderman Thompson and Zenith are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: March 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Uncle Toby's Australia, Double 8 games Taiwan Project, Kuobrothers Taiwan Project 28.7   28.7 105
2 6 DDB Coles Australia, McDonald's Australia digital, SkillsFuture Singapore 14.8 Streets Blue Ribbon Australia 12.3 39
3 2 Isobar TCL Electronics Global digital 12.2   12.2 17
4 9 Wunderman Thompson Danone Aqua Indonesia, Abbott Nutrition Singapore project, Estee Lauder China project 11.7   11.2 58
5 3 VMLY&R Intel Global, Walmart China, DELL India, Masan Project, Amorepacific China Project 14.1 McDonald's Australia digital 11.1 34
6 4 BBDO Yes Bank India, Idea India Projects, Rexona Unilever Indonesia 10.4 Pag-IBIG Fund Philippines 10.1 41
7 5 Havas Worldwide Yili Group China, Electricity Generating Authority Of Thailand Project, SAS India Project 8.3   8.3 22
8 7 Leo Burnett Prospect Hospitality Taiwan Project, AXA Hong Kong Project, Samsung Taiwan Project 8.0   8.0 44
9 14 Sapient Mercedes-Benz China Project, Marriott China Project 7.8   7.7 10
10 32 Dentsu Food Client Singapore 7.4   7.4 66

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 MediaCom Audi China Digital, Shanghai Volkswagen and Skoda China, PSA China 18.5 Goon Baby Diapers Thailand 17.9 18
2 3 Mindshare PepsiCo China, Resorts World Sentosa Singapore Digital, LINE BK Thailand 18.0 Mondelez Australia 16.5 29
3 4 OMD Daimler China, Lisboa Grande China, INOVA Malaysia 17.9 Cholayil India 15.9 16
4 5 Wavemaker Mondelez Australia, Daimler China 16.3 Vikram Solar India 14.8 2
5 2 Zenith Vitalon Taiwan, Shanghai General Motors China 17.8   14.7 3
6 - Carat AmorePacific China, Mengniu China, Heineken China, Tapestry Inc. China 19.2 Shanghai Disney Resort China 13.6 64
7 7 CIG Audi China Digital 5.0   5.0 1
8 - dentsu X HDFC Ergo General Insurance Singapore Buying, Benetton India Digital 11.1 Vitalon Taiwan 4.6 52
9 6 PHD Diageo Global, Warner Bros Pictures Group Malaysia, Bayer Australia Digital 7.2 AmorePacific China 4.3 9
10 8 Initiative Yakult Thailand, Pernod Ricard Australia, Aussie Home Loans Australia, Mistine Thailand 3.5   3.5 16

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
DDB Coles Australia
TBWA Coles Australia
Wunderman Thompson HSBC Global
Sapient Mercedes-Benz Project China
Wunderman Thompson Danone Aqua Indonesia
BLK J Scoot Global Singapore
Ogilvy Uncle Toby's cereals Australia
VCCP LDV Australia
VMLY&R DELL India
Ogilvy Double 8 games Project Taiwan

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Carat Mengniu China
Carat Heineken China
Carat Tapestry China
Universal McCann Food Panda Thailand
Starcom Cholayil India
Initiative Yakult Thailand
Carat IKEA OTV China
Universal McCann Big C Digital Thailand
Universal McCann Seek Asia - Job Street Malaysia
Carat Aquaproof Project Indonesia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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