CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Uncle Toby's Australia, Double 8 games Taiwan Project, Kuobrothers Taiwan Project | 28.7 | 28.7 | 105 | |
2↑ | 6 | DDB | Coles Australia, McDonald's Australia digital, SkillsFuture Singapore | 14.8 | Streets Blue Ribbon Australia | 12.3 | 39 |
3↓ | 2 | Isobar | TCL Electronics Global digital | 12.2 | 12.2 | 17 | |
4↑ | 9 | Wunderman Thompson | Danone Aqua Indonesia, Abbott Nutrition Singapore project, Estee Lauder China project | 11.7 | 11.2 | 58 | |
5↓ | 3 | VMLY&R | Intel Global, Walmart China, DELL India, Masan Project, Amorepacific China Project | 14.1 | McDonald's Australia digital | 11.1 | 34 |
6↓ | 4 | BBDO | Yes Bank India, Idea India Projects, Rexona Unilever Indonesia | 10.4 | Pag-IBIG Fund Philippines | 10.1 | 41 |
7↓ | 5 | Havas Worldwide | Yili Group China, Electricity Generating Authority Of Thailand Project, SAS India Project | 8.3 | 8.3 | 22 | |
8↓ | 7 | Leo Burnett | Prospect Hospitality Taiwan Project, AXA Hong Kong Project, Samsung Taiwan Project | 8.0 | 8.0 | 44 | |
9↑ | 14 | Sapient | Mercedes-Benz China Project, Marriott China Project | 7.8 | 7.7 | 10 | |
10↑ | 32 | Dentsu | Food Client Singapore | 7.4 | 7.4 | 66 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | MediaCom | Audi China Digital, Shanghai Volkswagen and Skoda China, PSA China | 18.5 | Goon Baby Diapers Thailand | 17.9 | 18 |
2↑ | 3 | Mindshare | PepsiCo China, Resorts World Sentosa Singapore Digital, LINE BK Thailand | 18.0 | Mondelez Australia | 16.5 | 29 |
3↑ | 4 | OMD | Daimler China, Lisboa Grande China, INOVA Malaysia | 17.9 | Cholayil India | 15.9 | 16 |
4↑ | 5 | Wavemaker | Mondelez Australia, Daimler China | 16.3 | Vikram Solar India | 14.8 | 2 |
5↓ | 2 | Zenith | Vitalon Taiwan, Shanghai General Motors China | 17.8 | 14.7 | 3 | |
6↑ | - | Carat | AmorePacific China, Mengniu China, Heineken China, Tapestry Inc. China | 19.2 | Shanghai Disney Resort China | 13.6 | 64 |
7 | 7 | CIG | Audi China Digital | 5.0 | 5.0 | 1 | |
8↑ | - | dentsu X | HDFC Ergo General Insurance Singapore Buying, Benetton India Digital | 11.1 | Vitalon Taiwan | 4.6 | 52 |
9↓ | 6 | PHD | Diageo Global, Warner Bros Pictures Group Malaysia, Bayer Australia Digital | 7.2 | AmorePacific China | 4.3 | 9 |
10↓ | 8 | Initiative | Yakult Thailand, Pernod Ricard Australia, Aussie Home Loans Australia, Mistine Thailand | 3.5 | 3.5 | 16 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
DDB | Coles | Australia |
TBWA | Coles | Australia |
Wunderman Thompson | HSBC | Global |
Sapient | Mercedes-Benz Project | China |
Wunderman Thompson | Danone Aqua | Indonesia |
BLK J | Scoot Global | Singapore |
Ogilvy | Uncle Toby's cereals | Australia |
VCCP | LDV | Australia |
VMLY&R | DELL | India |
Ogilvy | Double 8 games Project | Taiwan |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Carat | Mengniu | China |
Carat | Heineken | China |
Carat | Tapestry | China |
Universal McCann | Food Panda | Thailand |
Starcom | Cholayil | India |
Initiative | Yakult | Thailand |
Carat | IKEA OTV | China |
Universal McCann | Big C Digital | Thailand |
Universal McCann | Seek Asia - Job Street | Malaysia |
Carat | Aquaproof Project | Indonesia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].