Staff Reporters
Apr 20, 2018

New Business League: March 2018 update

Climbers include Leo Burnett, Saatchi & Saatchi, Vizeum and UM, as DDB, Carat and OMD lose ground.

New Business League: March 2018 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m) No. of wins
1 1 Ogilvy National Arts Council Singapore, ICICI Bank India, Thermax India 44.08 FMCG Client Philippines 43.90 115
2 2 Publicis Ricola Singapore, Mercedes-Benz Global, Club Factory India Project 32.54 Zee Entertainment India 32.24 52
3 4 Leo Burnett WeBank China, Abbott nutrition China, Vanke Hong Kong Project 17.55   17.55 98
4 3 DDB Samsung Singapore, 2degrees Mobile New Zealand, Maruman Korea 19.36 Starhub Singapore 17.36 59
5 5 J Walter Thompson ASUS Global, NetEase China, MQDC APAC 20.14 RACV Australia 16.67 60
6 6 Isobar FMCG Client China 14.51   14.51 66
7 10 Saatchi & Saatchi Fiji Tourism Global, Campbell Arnotts Australia, CPF Singapore 9.44   9.44 23
8 8= McCann WorldGroup Suntory (Tea) China Project, Amazon China Project, OPPO Taiwan Project 9.15 Reebok India 8.85 57
9 13 Havas Worldwide Red Bull Flugtag Australia, Ikea Japan Project, Honda CB 150 Versza Indonesia 8.33   8.33 13
10 8= Dentsu M1 Singapore, Subway Singapore, Discovery Jeet India Project 6.66   6.66 28

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m) No. of wins
1 1 Wavemaker Wings Group (Digital) Indonesia, Bisleri India, Tata Sky India 25.21 Banyan Tree Group Singapore 15.86 52
2 3 Vizeum Reckitt Benckiser Thailand, Mitsubishi(Offline) Indonesia, Komoco Motors Singapore 10.88 Simplot New Zealand 10.72 36
3 7 Universal McCann Australian Fed Gov Australia, Wipro India, Coca-Cola Philippines 12.63 Wellcome Hong Kong 10.65 16
4 4 PHD Vivo(Digital) India, Tourism Quebec China, Almond Board of California China 12.26 Diageo Hong Kong 9.88 29
5 2 Carat British Council India, Hae Mo Wit Thailand, Thai Herb Shop Thailand 9.43 The Body Shop Singapore 9.05 48
6 5 Havas Media Red Bull Flugtag Australia Project, GAC Triumpchi China, Bajaj Allianz India 6.64 Le Minerale Philippines 5.70 19
7 6 Zenith Pierre Fabre China, National Arts Council Singapore, IQYI Taiwan 6.65 Qantas New Zealand 4.62 13
8 12= Mindshare Shopee Indonesia, Unibic India, Deliveroo Australia 10.05 Kalbe International Singapore 4.40 47
9 9 Spark Foundry Marriott Global, Khumo Tyres Australia, 7Travel Australia 4.07   4.07 9
10 8 OMD Wellcome Hong Kong, Cash - Pricerite Hong Kong, Upside Australia  6.06 SCG Thailand 4.03 23

TOP 10 APAC CREATIVE WINS

Agency Account Area
Havas Worldwide Ikea Project Japan
J Walter Thompson ASUS Global
Blk J Starhub Singapore
TBWA Intel India
Y&R GNC vitamins China
Grey Group Carlsberg’s Tuborg China
TBWA UNIQLO China
VML Pfizer Australia
Dentsu M1 Singapore
Digitas Nestle China

TOP 10 APAC MEDIA WINS

Agency Account Area
Universal McCann Australian Fed Gov Australia
Blue 449 Perfetti China
Spark Foundry Campbell Arnott's New Zealand
Vizeum Reckitt Benckiser Thailand
PHD Vivo Digital India
Wavemaker Wings Group Digital Indonesia
Havas Media GAC Triumpchi China
Mindshare British American Tabacco Project Japan
Mindshare Unibic India India
Starcom Banyan Tree Group Singapore

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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