Staff Reporters
May 5, 2016

New Business League: March 2016 update

Ogilvy and OMD secure the top spots again, but both the creative and media leagues include new entrants in the top 10.

New Business League: March 2016 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Turkish Airlines Jp, CSIRO Oz, Kimberly Clark Taiwan 34 J G Hosiery In 33
2 4 TBWA U Mobile Malaysia, Bellamy’s Organic China 17.3 Energizer APAC 16.7
3 3 DDB ExxonMobil Sg, Listerine Indo proj, Unilever Sg proj 15.8 L&T Realty In 14.9
4 2 Y&R Microsoft proj, Woolworths Aus proj, Heinz NZ proj 14.7   14.7
5 8 Cheil Logitech India, Coca-Cola India project 12.5 Pfizer Korea 12
6 5 Isobar FMCG client China 11.4   11.2
7 7 Publicis Devondale Australia, Stovekraft India, H&R Block Australia 12.1 FMCG client Cn 11.1
8 6 JWT Dicos China project, Globe Telecom Philippines project 11.6 BrandUSA APAC 10
9 9 McCann WG Tiger Beer Taiwan, Moët Hennessy Phil, Caterpillar Cn proj 8.9 VIP India 8.7
10 11 Dentsu Unilever (brands & digital) Phil, Red Bull (digital) India 7.7 Cremica India 7.3

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 OMD Nissan UAE, Infiniti UAE, Open Polytechnic NZ 18.1 H&M Singapore 15.6
2 4 Carat Southern Lion Msia, Supercell HK, Dream Cruises China 12 OCBC Bank Sg 11.2
3 3 Mindshare Jebsen Motors HK, Nubia Mobile Phones Cn, Chubb Thai 13.2 Nissan UAE 7.9
4 2 Vizeum AFL Australia 5.1   5.1
5= 5 Initiative Reckitt Benckiser Asia(6 markets), Qatar Aus, Monster In 6.7 Coca-Cola Thai 5
5= 11 Zenith Shangri-La global, H&M Sg/Msia, Vinamilk (buying) Vt 9 OLX India 5
7 6 Starcom Coca-Cola Thai, VISA HK, Etihad Airways Hong Kong 4.6   4.5
8 7 PHD Vaya Australia, High Shopping Thai, Asana HK project 5.5 Greenstone Aus 3.6
9 9 Maxus OLX In, OCBC Bank Sg, Danone Nutricia Aus, Infiniti Retail In 2.7 Acer Indonesia 2.3
10 10 Dentsu Media Japan National Tourism Organisation Malaysia 2.3 Gold River Mngt 2.2

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Publicis Tencent QQ project China
2 TBWA Bellamy's Organic China
3 TSLA Singapore EDB Singapore
4 DigitasLBi Shangri-La Hotels Global
5 Goodstuph HP Sg,Msia
6 Wieden & Kennedy AB InBev — Corona China
7 Y&R Microsoft project New Zealand
8 BBDO Emirates project Japan
9 Hakuhodo Singapore EDB Japan
10 Goodidea Tencent Video project China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 Universal McCann BMW Japan
2 ZenithOptimedia Shangri-La Hotels Global
3 Ikon Pfizer Australia
4 Slingshot Goodman Fielder Australia
5 ZenithOptimedia Vinamilk (buying) Vietnam
6 OMD Nissan UAE
7 Universal McCann Sony Pictures Hong Kong
8 Universal McCann Suzuki India
9 OMD Infiniti UAE
10 Madison Media LeEco India

 

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