New Business League: March 2016 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	Turkish Airlines Jp, CSIRO Oz, Kimberly Clark Taiwan	34	J G Hosiery In	33
2	4	TBWA	U Mobile Malaysia, Bellamy’s Organic China	17.3	Energizer APAC	16.7
3	3	DDB	ExxonMobil Sg, Listerine Indo proj, Unilever Sg proj	15.8	L&T Realty In	14.9
4	2	Y&R	Microsoft proj, Woolworths Aus proj, Heinz NZ proj	14.7		14.7
5	8	Cheil	Logitech India, Coca-Cola India project	12.5	Pfizer Korea	12
6	5	Isobar	FMCG client China	11.4		11.2
7	7	Publicis	Devondale Australia, Stovekraft India, H&R Block Australia	12.1	FMCG client Cn	11.1
8	6	JWT	Dicos China project, Globe Telecom Philippines project	11.6	BrandUSA APAC	10
9	9	McCann WG	Tiger Beer Taiwan, Moët Hennessy Phil, Caterpillar Cn proj	8.9	VIP India	8.7
10	11	Dentsu	Unilever (brands & digital) Phil, Red Bull (digital) India	7.7	Cremica India	7.3

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	OMD	Nissan UAE, Infiniti UAE, Open Polytechnic NZ	18.1	H&M Singapore	15.6
2	4	Carat	Southern Lion Msia, Supercell HK, Dream Cruises China	12	OCBC Bank Sg	11.2
3	3	Mindshare	Jebsen Motors HK, Nubia Mobile Phones Cn, Chubb Thai	13.2	Nissan UAE	7.9
4	2	Vizeum	AFL Australia	5.1		5.1
5=	5	Initiative	Reckitt Benckiser Asia(6 markets), Qatar Aus, Monster In	6.7	Coca-Cola Thai	5
5=	11	Zenith	Shangri-La global, H&M Sg/Msia, Vinamilk (buying) Vt	9	OLX India	5
7	6	Starcom	Coca-Cola Thai, VISA HK, Etihad Airways Hong Kong	4.6		4.5
8	7	PHD	Vaya Australia, High Shopping Thai, Asana HK project	5.5	Greenstone Aus	3.6
9	9	Maxus	OLX In, OCBC Bank Sg, Danone Nutricia Aus, Infiniti Retail In	2.7	Acer Indonesia	2.3
10	10	Dentsu Media	Japan National Tourism Organisation Malaysia	2.3	Gold River Mngt	2.2

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	Publicis	Tencent QQ project	China
2	TBWA	Bellamy's Organic	China
3	TSLA	Singapore EDB	Singapore
4	DigitasLBi	Shangri-La Hotels	Global
5	Goodstuph	HP	Sg,Msia
6	Wieden & Kennedy	AB InBev — Corona	China
7	Y&R	Microsoft project	New Zealand
8	BBDO	Emirates project	Japan
9	Hakuhodo	Singapore EDB	Japan
10	Goodidea	Tencent Video project	China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	Universal McCann	BMW	Japan
2	ZenithOptimedia	Shangri-La Hotels	Global
3	Ikon	Pfizer	Australia
4	Slingshot	Goodman Fielder	Australia
5	ZenithOptimedia	Vinamilk (buying)	Vietnam
6	OMD	Nissan	UAE
7	Universal McCann	Sony Pictures	Hong Kong
8	Universal McCann	Suzuki	India
9	OMD	Infiniti	UAE
10	Madison Media	LeEco	India