Staff Reporters
May 8, 2015

New Business League: March 2015 update

ASIA-PACIFIC - JWT and OMD shoot up the tables while McCann Worldgroup and Carat remain solid at the top.

New Business League: March 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m) Number of wins
1 1 McCann Nippon China project, Saaavn India, Hsin Chong Hong Kong 25.9 Family Mart Tw 24.6 112
2 2 Ogilvy Eiffel Group India, ASK Financial India, PTT Oil Thailand 24.3 Dumex Thailand 23 93
3 7 JWT AskMe.com India, Union Pay China, NHN Korea project 22.6 VLCC India 21.1 80
4 3 DDB Midea Aircon Cn, Alipay Cn, Clinton Health India 21.5 Ruchi India 19.1 84
5 4 BBDO Johnnie Walker Blue Label Cn, Spritzer Cn, Telstra Australia 18 FMCG Client 16.7 21
6 5 Leo Burnett Samsung Vn project, Vistaprint Solutions India, Emami India 13 Anta China 8.9 54
7 6 Saatchi & Saatchi Bank of Melbourne, Monteith’s Cider Aus, BankSA Australia 8.5 VW Import Cn 8.4 6
8= 11 Lowe Google India Project, Macquarie University Australia 8.3 ET Now India 6.3 28
8= 9 Dentsu Honda Vn project, Pabron Tw, The Learning Lab Singapore 7.8 FMCG Client 6.3 71
10 8 Publicis Godaddy India, Makemytrip.com India, Marriott Cn project 9.8 Suzuki India 5.8 91

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank  Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m) Number of wins
1 1 Carat Shanghai Disney Resort Cn, You Xin Pai(Buying) Cn, Sohu Cn 22.7 Semir China 22.5 144
2 9 OMD Yili Cn, Machine Zone Australia, Singapore Science Center 16.5 Bose Australia 14.4 36
3 2 PHD Huawei Aus, Cavalia Hong Kong, Hector Beverages India 10.8 Dominos (dig) Aus 9.8 17
4 4 MediaCom Monde Nissin Corporation Philippines, Subway Asia-Pacific 9.2 IAG Insurance Aus 7.2 27
5 (5=) Dentsu Media Shinhan Bank Kr, Ganesh (Planning) India, JK (dig) India 6.9 Sands (dig) Cn  6 56
6 12 Mindshare PT XL Indonesia, PayUMoney India, IAG Insurance Australia 6.4 Scott HK 5.9 15
7 (5=) ZenithOptimedia Siemens Home Appliances Cn, Biostime Cn, Members Health Funds Australia 6.9 Masan Vietnam 5.3 30
8 3 Havas Media Mercedes-Benz vans Aus, Inter-Ikea Cn, Caterpillar (dig) Ind 9.1 PT XL Indonesia 4.7 18
9 7 MEC Dominos (dig) Aus, Uber Cn, IWJW Cn, Shan Foods Pakistan 4.6   4.6 27
10 - BPN Smart Telecom Philippines, PLDT Philippines 3.3   3.3 2
 
 
 
Rank Agency Account Market
1 JWT AskMe.com India
2 BBDO Telstra Australia
3 Lowe Buick D-Car China 
4 Havas Worldwide Mercedes-Benz vans Australia
5 Ogilvy Volkswagen (digital) Hong Kong
6 TBWA Thailand Campaign project Thailand
7 DDB Midea Aircon China
8 JWT Union Pay China
9 Dentsu Honda Project Vietnam
10 Leo Burnett Samsung S6 Project Vietnam 

 

 
Rank Agency Account Market
1 OMD Yili China
2 OMD Dongfeng Renault China
3 BPN Smart Telecom Philippines
4 Carat You Xin Pai (buying) China
5 Carat Shanghai Disney Resort China
6 MediaCom Subway Asia Pacific
7 Mindshare IAG Insurance Group Australia
8 Mindshare PT XL mobile Indonesia
9 Starcom MediaVest Aircel India
10 PHD Bayer China

 

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