Staff Reporters
May 5, 2014

New Business League: March 2014 update

ASIA-PACIFIC - McCann Worldgroup bounces back in creative, while Mindshare drops down media rankings

New Business League: March 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 McCann WG Wyeth China, Lion Dairy Australia, Samsung India 26.1 Thai Tourism Proj 26.1
2 1 Ogilvy Ashapura Options, Myntra.com India, Siam Indus Wire Proj 26.2 Yi Hao Dian China 25.1
3 4 Y&R The Mill NZ, King Power Thailand, Prudential Indonesia 10.6   10.6
4 8 DDB Hiersun Jewelry China, SIDBI India, Mudah.my Malaysia 11.9 Volkswagen China 9.2
5 3 JWT Sun Hung Kai Project, Hysan Properties Hong Kong Project 8.9 Indofood Pop Mie 8.3
6 6 Dentsu Gudang Garam, AP Honda Thai Proj Pizza Hut Vietnam Proj 8.4 Toyota Philippines 6.9
7 5 Grey Group Sentosa Digital Singapore, Hubtown India, Times Now Proj 7.3 Sinomax China 6.6
8 7 Lowe Myntra.com India, Engro Foods India, Book My Show India 5.6 Johnson’s Baby 5.3
9 9 Leo Burnett Renault Samsung Proj, Indofood, Adlabs Imagica India 4.7 VP Bank Vietnam 4.6
10 12 Saatchi & Saatchi Toyota Philippines, Huawei Tech Philippines Project 4 Mondelez M’sia 4

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 Carat Mondelez APAC, Amway China, MasterCard APAC 31.6 Southern Union 25.3
2 3 OMD Pacific Brands ANZ, RACV Australia, Yili China (TV Buying) 21.4 Amway China 17.4
3 1 Mindshare Nestlé Malaysia, Volvo APAC, L’Oréal China 15.5 Mondelez APAC 9.3
4 4 ZenithOptimedia Rabobank Aus, Hunan Mobile China, Tata Philippines 9.7 Bausch+Lomb CN 8.3
5 10 Starcom Wing tai Singapore, Easy Taxi Philippines 6.2 Hallmark Aus 5.8
6= 5 MediaCom Fonterra ANZ, Tata DoComo India, MoMo China 8 RACV Australia 5.3
6= 6 Vizeum Ministry of Health & Welfare Taiwan, 3M Taiwan 5.3 Cosmax Australia 5.3
8= (11=) PHD Priceline Australia, Amaysim Australia, AirBNB Regional 3 Banana Boat Aus 2.5
8= 9 Dentsu Media UltraJaya (Teh Kotal Brand) Indonesia, Krung Thai Card Proj 3.2 KNT Jpn (digital) 2.5
10 8 MEC Band Taiwan, Go Daddy.Com India, Hallmark Australia 3.5 ICBC (Asia) HK 1.5

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 McCann WG Wyeth China
2 Y&R The Mill New Zealand
3 TBWA Paul & Shark China
4 Saatchi & Saatchi Toyota (Yaris) Philippines
5 Havas Weetabix (digital) China
6 Dentsu Gudang Garam Indonesia
7 DDB Sinomax China
8 McCann Lion Dairy Australia
9 Ogilvy Bharatiya Janata Party India
10 Dentsu AP Honda Project Thailand

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 OMD Yili (TV Buying) China
2 Carat Mondelez Asia Pacific
3 Carat Amway (TV Buying) China
4 Universal McCann Coca-Cola Australia
5 OMD Tourism Australia Regional
6 Starcom Smart Telecom (Digital) Philippines
7 MediaCom Tata DoComo India
8 Starcom EGAT Thailand
9 ZenithOptimedia Hunan Mobile (Buying) China
10 Universal McCann Southern Union Malaysia

 

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