Staff Reporters
May 5, 2014

New Business League: March 2014 update

ASIA-PACIFIC - McCann Worldgroup bounces back in creative, while Mindshare drops down media rankings

New Business League: March 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 McCann WG Wyeth China, Lion Dairy Australia, Samsung India 26.1 Thai Tourism Proj 26.1
2 1 Ogilvy Ashapura Options, Myntra.com India, Siam Indus Wire Proj 26.2 Yi Hao Dian China 25.1
3 4 Y&R The Mill NZ, King Power Thailand, Prudential Indonesia 10.6   10.6
4 8 DDB Hiersun Jewelry China, SIDBI India, Mudah.my Malaysia 11.9 Volkswagen China 9.2
5 3 JWT Sun Hung Kai Project, Hysan Properties Hong Kong Project 8.9 Indofood Pop Mie 8.3
6 6 Dentsu Gudang Garam, AP Honda Thai Proj Pizza Hut Vietnam Proj 8.4 Toyota Philippines 6.9
7 5 Grey Group Sentosa Digital Singapore, Hubtown India, Times Now Proj 7.3 Sinomax China 6.6
8 7 Lowe Myntra.com India, Engro Foods India, Book My Show India 5.6 Johnson’s Baby 5.3
9 9 Leo Burnett Renault Samsung Proj, Indofood, Adlabs Imagica India 4.7 VP Bank Vietnam 4.6
10 12 Saatchi & Saatchi Toyota Philippines, Huawei Tech Philippines Project 4 Mondelez M’sia 4

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 Carat Mondelez APAC, Amway China, MasterCard APAC 31.6 Southern Union 25.3
2 3 OMD Pacific Brands ANZ, RACV Australia, Yili China (TV Buying) 21.4 Amway China 17.4
3 1 Mindshare Nestlé Malaysia, Volvo APAC, L’Oréal China 15.5 Mondelez APAC 9.3
4 4 ZenithOptimedia Rabobank Aus, Hunan Mobile China, Tata Philippines 9.7 Bausch+Lomb CN 8.3
5 10 Starcom Wing tai Singapore, Easy Taxi Philippines 6.2 Hallmark Aus 5.8
6= 5 MediaCom Fonterra ANZ, Tata DoComo India, MoMo China 8 RACV Australia 5.3
6= 6 Vizeum Ministry of Health & Welfare Taiwan, 3M Taiwan 5.3 Cosmax Australia 5.3
8= (11=) PHD Priceline Australia, Amaysim Australia, AirBNB Regional 3 Banana Boat Aus 2.5
8= 9 Dentsu Media UltraJaya (Teh Kotal Brand) Indonesia, Krung Thai Card Proj 3.2 KNT Jpn (digital) 2.5
10 8 MEC Band Taiwan, Go Daddy.Com India, Hallmark Australia 3.5 ICBC (Asia) HK 1.5

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 McCann WG Wyeth China
2 Y&R The Mill New Zealand
3 TBWA Paul & Shark China
4 Saatchi & Saatchi Toyota (Yaris) Philippines
5 Havas Weetabix (digital) China
6 Dentsu Gudang Garam Indonesia
7 DDB Sinomax China
8 McCann Lion Dairy Australia
9 Ogilvy Bharatiya Janata Party India
10 Dentsu AP Honda Project Thailand

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 OMD Yili (TV Buying) China
2 Carat Mondelez Asia Pacific
3 Carat Amway (TV Buying) China
4 Universal McCann Coca-Cola Australia
5 OMD Tourism Australia Regional
6 Starcom Smart Telecom (Digital) Philippines
7 MediaCom Tata DoComo India
8 Starcom EGAT Thailand
9 ZenithOptimedia Hunan Mobile (Buying) China
10 Universal McCann Southern Union Malaysia

 

Related Articles

Just Published

3 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

4 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

6 hours ago

Spikes Asia announces 2022 jury presidents

Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.

6 hours ago

Campaign Creation Stories: How Pocari Sweat and ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.