Staff Reporters
Jul 31, 2019

New Business League: June 2019 report

DDB, Ogilvy, Leo Burnett, Wavemaker, OMD and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: June 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m)
 (USD $ m)      
Recent losses Estimated overall YTD revenue (USD $m)               
1 2 DDB McDonald's India, Haier China, SEAT China 44.1   44.0
2 1 Ogilvy Transport for NSW Road Safety Australia, Gore -Tex China Project, Lazada Philippines 43.9 L.P.N DEVELOPMENT Thailand 42.1
3 3 Publicis Nike China, A2 China Project, Zee5 Domestic Business India 35.1 DS China 33.9
4 4 BBDO Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China Retainer 25.3   25.3
5 6 Leo Burnett Lincoln China, Audi Finance China, VW photo shooting China Project 20.7 CCB China 20.3
6 5 Digitas Coke Thailand, Pernod Ricard China, Tencent China Project 19.0   19.0
7 9 Dentsu Britannia Timepass India 18.6 Liby China 15.4
8 7 Saatchi & Saatchi Prayagh Nutri India, Visit Victoria Australia, Lenovo China Project 15.3 Mondelez India 15.2
9 8 FCB The Electoral Commission of New Zealand, Sharp Aquos Malaysia, RHB Premier Malaysia 12.1 GPI - Cavanders India 11.9
10 88 Isobar Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan 19.2   11.2

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m)
 (USD $ m)      
Recent losses Estimated overall YTD revenue (USD $m)               
1 1 Mindshare Ministry of Tourism India, General Mills China Digital Project, Toppr Technologies India 61.6 IKEA Indonesia Project 60.4
2 3 Wavemaker Odisha Tourism India, AutoSports Australia, Australia Post Australia Media 36.8 OCBC Indonesia 28.9
3 2 OMD Estee Lauder Companies Hong Kong, Suncorp Australia, Super Retail Group Australia 30.7 Pizza Hut Vietnam 28.0
4 5 Universal McCann Mattel Europe, Asia, Africa, Coca Cola South Pacific, Slater & Gordon Australia 17.9 PPG Industries Inc. Australia 17.0
5 4 Spark Foundry MGA Australia, The Today Business Australia, PPG Industries Australia, MGA Entertainment Australia, Encore Tissue Australia, Mr Chen's Australia 15.4   15.4
6 8 Havas Media Changi Airport Group Singapore, Tinder India, Yes24 Korea 9.3 Fico Cements Vietnam 7.8
7 7 Charm Group Volkswagen Group China, Chang Ba China 7.5   7.5
8 6 dentsu X Australia Post Australia‎, Automobile Company 8.7 Enesis Group - Soffell Thailand 7.5
9 9 Zenith Apparel Group Australia Project, QBE Insurance Group Australia, WeWork China, Hong Kong, Taiwan AOR, Honor India Project 7.0 M1 Singapore 5.2
10 10 MediaCom Nature’s Care China, ShareChat India, Allergan China, Huawei Technologies Co Ltd HongKong 7.2 Carnival Cruise Line Australia 5.0

TOP 10 APAC CREATIVE WINS

Agency Account Area
Leo Burnett Lincoln China China
DDB McDonald's India
Digitas Coke Thailand
MullenLowe Group ZEE5 Partners Global
Publicis Nike China
Digitas Pernod Ricard China
DDB Haier China
Publicis A2 Project China
Leo Burnett Audi Finance China
Havas Worldwide Sydney Water Australia

TOP 10 APAC MEDIA WINS

Agency Account Area
Universal McCann Mattel Europe, Asia, Africa
Universal McCann Coca Cola South Pacific
Mindshare Ministry of Tourism India
Havas Media Changi Airport Group Singapore
Mindshare General Mills Digital Project China
Mindshare Toppr Technologies India
Havas Media Tinder India
Mindshare Iffco-Tokio Health Insurance India
Wavemaker Odisha Tourism India
Wavemaker AutoSports Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

 

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