CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Brita China Project, Wipro India Project, MangoTV China Project | 82.89 | Amway Artistry China Project | 82.56 |
2 | 2 | Publicis | Swarovski China, Marster Kong China, Haier China | 45.97 | MakeMy Trip India | 45.67 |
3 | 4 | Leo Burnett | Craveable Brands Australia, Novotown Hong Kong Project, Anchor India | 34.79 | 34.79 | |
4 | 5 | DDB | Foxtel Australia (Brand and Retail), AEG China Project, Blue Moon China Project | 34.07 | Starhub Singapore | 32.07 |
5 | 3 | Isobar | SANA Namerakahonpo Thailand | 30.95 | 30.95 | |
6 | 7 | J Walter Thompson | Jeanswest Australia, British Amercian Tobacco Indonesia, Sony Entertainment (SAB TV) India | 36.72 | Monte Carlo India | 27.16 |
7 | 6 | Dentsu | Grande Asset Thailand, Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand | 27.37 | HP Japan Project | 26.37 |
8 | 8 | Saatchi & Saatchi | Didi Australia, Football Fed Australia, Haixinsha Exhibition China | 19.40 | 19.40 | |
9 | 9 | McCann WorldGroup | MAC China Project, Da Zhong Dian Ping China Project, Krungthai AXA Thailand Project | 19.02 | Reebok India | 18.65 |
10 | 12 | MullenLowe Group | Bahlsen Global, UnionPay ASEAN, Crust Pizza Australia, Tesco Malaysia | 10.80 | Macquarie University Australia | 10.30 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Carat | Gov of West Australia, SonyMobile Taiwan, PearlAbyss_Black Desert Taiwan | 34.65 | adidas(Buying) Global | 28.67 |
2 | 2 | Wavemaker | Policybazaar.com India, Energizer New Zealand, Paisabazaar.com India | 36.42 | Nestlé Australia | 24.77 |
3 | 5 | Universal McCann | Wipro - Chandrika & Enchanteur India, Nestlé Australia, IOCL India | 21.96 | Invisalign Hong Kong | 19.94 |
4 | 3 | PHD | Farmers New Zealand, Vinda - DR. P Taiwan Project, | 20.79 | Diageo Hong Kong | 18.11 |
5 | 4 | dentsu X | Coolwinks.com India | 24.47 | Australian Fed Gov Australia | 14.38 |
6 | 6= | Vizeum | Mamee Double-Decker Thailand, Ministry of Culture Thailand, Visit Scotland China | 11.14 | Racing Victoria Australia | 10.48 |
7 | 6= | OMD | The Mills Hong Kong Project, Singtel Singapore, Telstra's Belong Australia | 14.35 | Gov of West Australia | 10.40 |
8 | 11 | Spark Foundry | Lenovo Global, Marriott Global, Khumo Tyres Australia, 7Travel Australia | 7.22 | 7.22 | |
9= | 8 | Zenith | Welspun India, Macallan Singapore, Didi Australia, Pierre Fabre China | 8.00 | NexGard Spectra(Digital) Taiwan | 5.93 |
9= | 9 | Havas Media | Marico Vietnam, Seafolly Australia, Ayam Brand Thailand Project | 8.06 | Bicentennial Singapore | 5.91 |
TOP 10 APAC CREATIVE WINS (June)
Agency | Account | Area |
DDB | Foxtel (Brand and Retail) | Australia |
FCB | Bosch Home & Garden | China |
Leo Burnett | Craveable Brands | Australia |
MullenLowe Group | Bahlsen | Global |
VML | Lion (Digital and Technology) | Australia |
FCB | Chaoyang Tier | China |
Grey Group | Gudang Garam Surya (Digital) | Indonesia |
Publicis | Swarovski | China |
Publicis | Marster Kong | China |
J Walter Thompson | Jeanswest | Australia |
TOP 10 APAC MEDIA WINS (June)
Agency | Acount | Area |
MediaCom | adidas (Buying) | Global |
Universal McCann | Wipro - Chandrika & Enchanteur | India |
Spark Foundry | Lenovo | Global |
Starcom | P&G | Australia |
Initiative | Revlon | Global |
MediaCom | Hilton | Global |
Universal McCann | Nestlé | ANZ |
Universal McCann | IOCL | India |
Wavemaker | Policybazaar.com | India |
Mindshare | SBI Life Insurance | India |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].