Staff Reporters
Jul 31, 2018

New Business League: June 2018 update

Leo Burnett, Isobar, MullenLowe, UM, Spark Foundry, OMD and PHD among the agencies shifting positions in the latest tally from R3.

New Business League: June 2018 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Brita China Project, Wipro India Project, MangoTV China Project 82.89 Amway Artistry China Project 82.56
2 2 Publicis Swarovski China, Marster Kong China, Haier China 45.97 MakeMy Trip India 45.67
3 4 Leo Burnett Craveable Brands Australia, Novotown Hong Kong Project, Anchor India 34.79   34.79
4 5 DDB Foxtel Australia (Brand and Retail), AEG China Project, Blue Moon China Project 34.07 Starhub Singapore 32.07
5 3 Isobar SANA Namerakahonpo Thailand 30.95   30.95
6 7 J Walter Thompson Jeanswest Australia, British Amercian Tobacco Indonesia, Sony Entertainment (SAB TV) India 36.72 Monte Carlo India 27.16
7 6 Dentsu Grande Asset Thailand, Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand 27.37 HP Japan Project 26.37
8 8 Saatchi & Saatchi Didi Australia, Football Fed Australia, Haixinsha Exhibition China 19.40   19.40
9 9 McCann WorldGroup MAC China Project, Da Zhong Dian Ping China Project, Krungthai AXA Thailand Project 19.02 Reebok India 18.65
10 12 MullenLowe Group Bahlsen Global, UnionPay ASEAN, Crust Pizza Australia, Tesco Malaysia 10.80 Macquarie University Australia 10.30

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Gov of West Australia, SonyMobile Taiwan, PearlAbyss_Black Desert Taiwan 34.65 adidas(Buying) Global 28.67
2 2 Wavemaker Policybazaar.com India, Energizer New Zealand, Paisabazaar.com India 36.42 Nestlé Australia 24.77
3 5 Universal McCann Wipro - Chandrika & Enchanteur India, Nestlé Australia, IOCL India 21.96 Invisalign Hong Kong 19.94
4 3 PHD Farmers New Zealand, Vinda - DR. P Taiwan Project,  20.79 Diageo Hong Kong 18.11
5 4 dentsu X Coolwinks.com India 24.47 Australian Fed Gov Australia 14.38
6 6= Vizeum Mamee Double-Decker Thailand, Ministry of Culture Thailand, Visit Scotland China 11.14 Racing Victoria Australia 10.48
7 6= OMD The Mills Hong Kong Project, Singtel Singapore, Telstra's Belong Australia 14.35 Gov of West Australia 10.40
8 11 Spark Foundry Lenovo Global, Marriott Global, Khumo Tyres Australia, 7Travel Australia 7.22   7.22
9= 8 Zenith Welspun India, Macallan Singapore, Didi Australia, Pierre Fabre China 8.00 NexGard Spectra(Digital) Taiwan 5.93
9= 9 Havas Media Marico Vietnam, Seafolly Australia, Ayam Brand Thailand Project 8.06 Bicentennial Singapore 5.91

TOP 10 APAC CREATIVE WINS (June)

Agency Account Area
DDB Foxtel (Brand and Retail) Australia
FCB Bosch Home & Garden China
Leo Burnett Craveable Brands Australia
MullenLowe Group Bahlsen Global
VML Lion (Digital and Technology) Australia
FCB Chaoyang Tier China
Grey Group Gudang Garam Surya (Digital) Indonesia
Publicis Swarovski China
Publicis Marster Kong China
J Walter Thompson Jeanswest Australia

TOP 10 APAC MEDIA WINS (June)

Agency Acount Area
MediaCom adidas (Buying) Global
Universal McCann Wipro - Chandrika & Enchanteur India
Spark Foundry Lenovo Global
Starcom P&G Australia
Initiative Revlon Global
MediaCom Hilton Global
Universal McCann Nestlé ANZ
Universal McCann IOCL India
Wavemaker Policybazaar.com India
Mindshare SBI Life Insurance India

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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