Staff Reporters
Aug 25, 2017

New Business League: June 2017 update

While the creative-agency table stabilises, the media league sees more action, with MediaCom, Havas and Vizeum gaining ground.

New Business League: June 2017 update


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses
Estimated overall YTD revenue (US$m)
1 1 Ogilvy Mondelez Cadbury Aus, Kalyan Jewellers In, NR Grp Lia Agarbatti In 61.4 SingTel Sg 56.6
2 2 J Walter Thompson Samsung Cn project, The Times of India In, 93.5 Red FM In 41.4 China Unicom Cn 37.6
3 3 Isobar Titan digital global, Canon Thailand 32.7 Innisfree Malaysia 32.6
4 5 DDB StarHub Singapore, DBS Bank Sg, Virgin Australia 28.2 SilkAir Sg 26
5 4 McCann WorldGroup WorkSafe Victoria Aus, Angel Grp Cn project, Jomoo Cn proj 25.3   25.3
6 6 Leo Burnett BMW Sg, Chung Hwa Telecom Tw project, WuQiong Snacks Cn 16.4 McDonalds Aus 13.2
7 7 Dentsu HT Media In, Panasonic In project, Jones Lang LaSalle Residential In 12.5 Etika — Calpis Msia proj 11.4
8 8 Publicis Linen Club In, Indooroopilly Shopping Centre In, Nestlé Cn project 10.5 MT Educare In 10.4
9 9 Y&R SVF Hoichoi In, SilkAir Singapore, Tata Trust In project 11.4 Suncorp Bank Aus 10.3
10 10 Saatchi & Saatchi Caltex Aus proj, Mê Trang Vt proj, New Zealand Olympic Committee 8.7 A.O.Smith Cn 8.3


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses
Estimated overall YTD revenue (US$m)
1 1 Mindshare Yum China, Diageo Greater China, PT Quipper Indonesia 45.5 Dairy Farm Malaysia 43.2
2 4 MediaCom PSA Grp global, PayPal In, 20th Century Fox NZ 35.7 SM Malls Philippines 29.1
3 2 dentsu X Car client Cn 27.6 Australian Pork Australia 26.9
4 3 Carat Electricity Auth of Thailand digi, British Council HK, EGAT Th proj 24.4 Sony India 21.9
5 6 Havas Media Michelin global, Momentum Energy Aus, Polish Airline Cn project 11.3 Schneider Electric digi Msia 11
6 5 MEC Blibli Indonesia, Huawei Technologies Sri Lanka, Stylerunner Aus 17.3 British Council HK 10
7 9 Vizeum Huawei Th, Goldilocks Php, Reckitt Benckiser Healthcare Th 7.4 Pernod Ricard Australia 6.8
8 7 Zenith Citrus Pay and LazyPay In, L’Oréal Vt digi and search, FWD Th proj 8.8 Food Panda India 6.7
9 8 OMD Clicktable In, In proj, Wyeth Nutrition HK, NR Grp In 8.8 Standard Chartered Bank Sg 6.5
10 10 PHD Genesis Energy NZ, Spark NZ, Oyster Property Grp (Colliers) NZ 10.7 Bank of Communications Cn 3.3

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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