Staff Reporters
Aug 15, 2016

New Business League: June 2016 update

Big wins launch one creative agency and one media agency from fifth to second.

New Business League: June 2016 update

ASIA-PACIFIC - In the latest New Business League, including data through June, GSK (global) and Coca-Cola wins catapult McCann to second place in the creative table, while Shanghai GM does likewise for Zenith in the media-agency ranking. 


New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Coca-Cola(Social Media) SEA, GSK Global 68.7 FIAT India 65.4
2 5 McCann Coca-Cola Korea, GSK Global, Bayer Australia 28.2 VIP India 28
3 2 Y&R Unicom VSENS China, Sony Pictures Malaysia 26.5   26.5
4 3 DDB SAP Mktg Service India, 7Luck Casino Kr, Hennessy HK 27.6 VitaTea Ch/HK 26.2
5 9 Saatchis GSK Global, Petco China, Reliance Petrolium India 27 Emirates Indo 25.2
6 6 Publicis Mymm China, DTDC India, Unilab (Bioflu) Philippines 24.4 FMCG Client Ch 22.9
7 8 JWT Air China, Amazon India, Asian Paints India Project,  23.9 OOZOO Korea 21.7
8 4 TBWA Go Daddy Sg, Jaeger-LeCoultre Ch, Asahi NZ 23.1 Bosch China 21
9 7 Isobar Panasonic India Digital 19.1   19.1
10 11 Dentsu Nissan China, LEXUS China, Maruti Suzuki (Digital) India 15.8 Weet-Bix Aus 14.5


New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 PHD Volkswagen Global, Swisse China, Dilworth Trust Board NZ 36.7 MYOB Aus 34.6
2= 2 OMD Tabcorp Aus, Frucor Beverages Aus, Crown Gas HK 33.2 Macau Galaxy 27.2
2= 5 Zenith Shanghai GM China, L’Oréal China, SUTD Singapore 34.2 Swarovski Global 27.2
4 3 Carat Starhub Sg, Richard Mille Thai, JDE Thai, COFCO China 23.9 OCBC Bank Sg 22.2
5 4 Mindshare Oppo Thai, LRBT Pakistan, VGP UK India 24 VF Group  13.6
6 6 Dentsu Media Japan National Tourism Org Malaysia, FTMS China 12.2 Bridgestone Ind 11.6
7 8 Vizeum AFL Aus, Reckitt Benckiser Thai, WB Pictures India 11.1 Tennis Australia 10.9
8 7 Initiative Specsavers Aus, Anmol Biscuits India, Uniworld Aus 10.7 McPherson’s Aus 10
9 9 Starcom Pandora China, King Power Duty Free Thai, Alvogen Korea 9.3 FlyDubai Global 7.4
10 10 MEC Airtel Bangladesh, Perfetti Van Melle Viet, Flinders Uni Aus 8.2 EDB Singapore 6


Rank Agency Account Market
1 Grey Group GSK Global
2 McCann WorldGroup GSK (Expert marketing) Global
3 Ogilvy Commonhealth GSK (Expert marketing) Global
4 J Walter Thompson Air China (Branding) China
5 Dentsu Nissan New Product China
6 Y&R Unicom VSENS China
7 Fred & Farid Club Med Global
8 Dentsu LEXUS China
9 McCann WorldGroup Coca-Cola Korea
10 Publicis Mymm China


Rank Agency Account Market
1 Zenith Shanghai General Motors China 
2 Carat COFCO China
3 Zenith L'Oreal (Performance) China 
4 Mediacom Unilab Philippines
5 PHD Volkswagen (Imported Cars) China
6 Havas Media Swarovski Global
7 PHD Swisse China
8 Starcom Pandora China
9 Mediavest Spark Macau Galaxy China/HK
10 Starcom King Power Duty Free Thailand

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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