Staff Reporters
Aug 6, 2014

New Business League: June 2014 update

DDB and Saatchis move up in creative rankings as OMG swaps places with ZenithOptimedia in media.

New Business League: June 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Cloud 9, ELCA Korea, Gigo Taiwan 60.5 Fiat India 57.2
2 2 McCann ACL Aus, Taobao China, Heineken China 53 AMO Jpn 48.1
3 5 DDB PPTV China, Vita Milk Tea HK, HKTDC 25.4 VW China 22.2
4 3 Leo Burnett Woolworth Aus, Adlabs India, UTC India 21.7 Micromax 21
5 4 Y&R CBA Aus, Flight Centre Aus, Coffee Club Aus 24.3 M’soft CRM 19
6 6 Dentsu Ministry of Commerce Thai, Toyota Viet, Jardovie Viet 12 Sanyo Shokai 10.1
7 7 JWT COFCO Jindi Cn, Sovereign NZ, Taohuaji Cn 11.8 SpiceJet India 9.5
8 8 Grey Group AB InBev Cn, Fiat Group Automobiles India 9 AXA India 8.8
9 9 Lowe India, Engro Foods India, Anta Kids China 7.2 Johnson’s Indon 6.9
10 12 Saatchi & Saatchi Pertamina Oil & Gas Indon, Electrolux Thai, Garena Thai 6.5 Lexus Australia 5.5



New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat GM India, Microsoft (SEM) China, PPT Thailand 58.7 S’thern Un Msia 52.4
2 2 Mindshare Pepsi China, Nestlé Msia, Volvo APAC, Yakult Danone India 26.3 Pandora HK 19.3
3 4 OMD Coach APAC, Momentum Energy Australia, Edabba India 28.5 PPT Thailand 16.9
4 3 ZenithOptimedia Appliances Online Aus, Swarovski Sg, SMCP Cn, Libero India 16.4 B+L China 14.9
5 5= Starcom MV Asics China, Zalora Malaysia, Liby China Project 11.2 Interislander NZ 9.3
6 5= MediaCom Sony Activation Regional, Symentac Regional 10.5 RACV Australia 7.8
7 7 Vizeum Ella Bache Aus, Bausch + Lomb Msia, SDL Msia 8.1 Tobac & Spirits 7.6
8 9 PHD Infiniti Aus, Simmonds Homes Aus, Chung Hsiang Fds Twn 6.8 Banana Boat Aus 6
9 8 Havas Media MTS India, BBC India, ISS Hicare India, NCP India Project 9.1 ABD India 4.2
10 10 MEC Godiva China, Traveloka Indon, Microsoft Store China 7.7 Microsoft China 3.9



Rank Agency Account Market
1 JWT COFCO Jindi China
2 JWT Sovereign Insurance New Zealand
3 Ogilvy Mahindra Life Spaces India
4 Ogilvy Cloud 9 India
5 Y&R Sanyo Shokai Project Japan
6 Grey AB Inbev Project China
7 DDB PPTV Project China
8 DDB Vita Milk Tea Hong Kong
9 BBDO Samsung Mobile Project Thailand
10 McCann Taobao China



Rank Agency Account Market
1 OMD Coach APAC
2 Carat GM India
3 Universal McCann CIMB Malaysia
4 PHD Infiniti Cars Australia
5 Carat Microsoft (SEM) China
6 Starcom Asics China
7 Starcom Zalora Malaysia
8 OMD Momentum Energy Australia
9 ZenithOptimedia Appliances Online Australia
10 MEC Godiva China


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