Staff Reporters
Sep 3, 2013


ASIA-PACIFIC - DDB earned some solid wins to open the gap between tge third and fourth in creative agency rankings.


Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy NSDC India, SCB Thai project, Tourism Victoria China project 56.7 CIMB Indo project 55.2
2 2 McCann WG Intel China, Nestlé Aus project, Mengniu Dairy China 54.2 Ping An Bank 52.8
3 3 DDB Google SK, Westpac, IPSOS Aus, Fitness First Mal, Vinamilk 39.3 Amira India 33.1
4 4 Leo Burnett China Mobile China, KT&G Korea, Axis Bank India project 17.9 SCB Thai project 16.8
5 5 Y&R Phillis Real Estate Aus, Nu Skin Japan, Shidax Japan project 15.4 BoS Singapore 15.7
6 6 BBDO Siam Piwat Thai Project, Charoen Pokphand Thai, FPH Phil 11.9 11.6
7 8 Saatchi & Saatchi HSBC China, Huawei China, Bank Simpanan Nasional Mal 11.4 11.1
8 7 TBWA Nissan Infiniti, CP Intertrade Thailand, Santos Group Indo 12.3 365mc Korea 10.9
9 9 JWT China Auto Rental, GSK Hong Kong, China Unicom China 10.5 Cargill India 10
10 10 Lowe Burger King Malaysia, OLX India, Del Monte Foods Malaysia 10.8 9.4



New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 ZenithOptimedia SCA China, Krungthai Bank Thailand, Galderma Philippines 21.3 Motor Image Sing 17.9
2 2 Carat BMW China, Sanook, Oriental Power Thai, Spotlight NZ 16.9 HBO Malaysia 15.6
3 4 MediaCom Sony Global, Coca-Cola Vietnam, Siemens Global 15.9 IYCF Bangladesh 13.9
4 3 OMD ASPIA, Catch of the Day Australia, Agile Property China 25.4 SCA China 11.1
5 5 Havas Media Citibank, Motor Image Singapore, Hanergy China 11.2 India  10.2
6 7 MEC Sony APAC, GE China IYCF Bangladesh,HBO Malaysia 10.7 CITI Bank Sing 9.3
7 6 Initiative Shiseido Thailand, KRBL India, F&N Interflavine Malaysia 6.3 6
8 (8=) Universal McCann Volkswagen Phil, Sportingbet, Shine Lawyers Australia. 8.4 5.3
9= (10=) PHD World Kitchen Indo, Gstar Australia, Australia 4.9 Simple Singapore 4.3
9= (8=) Vizeum Pernod Ricard Australia, Munchy’s China, Touch ‘n Go Mal 5.1 Burberry Malaysia 4.3



Rank Agency Account Market
1 DDB Westpac Bank Australia
2 Leo Burnett China Mobile China
3 Ogilvy NSDC India
4 McCann WG Mengniu Dairy China
5 McCann WG Intel China
6 Leo Burnett KT&G Korea
7 DDB Vinamilk Vietnam
8 Saatchi & Saatchi Bank Simpanan Nasional Malaysia
9 Dentsu Toshiba India
10 DraftFCB Nissan Malaysia



Rank Agency Account Market
1 MediaCom Siemens Global
2 Carat BMW China
3 Carat Haier China
4 MediaCom Coca-Cola Vietnam
5 ZenithOptimedia SCA Regional
6 OMD ASPIA Australia
7 OMD Puteri Theme Park Sing/Mal
8 Carat Sanook Shopping Thailand
9 Carat Spotlight Retail Group New Zealand
10 ZenithOptimedia Jungkanjang Pharma China


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