Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Ogilvy | NSDC India, SCB Thai project, Tourism Victoria China project | 56.7 | CIMB Indo project | 55.2 |
| 2 | 2 | McCann WG | Intel China, Nestlé Aus project, Mengniu Dairy China | 54.2 | Ping An Bank | 52.8 |
| 3 | 3 | DDB | Google SK, Westpac, IPSOS Aus, Fitness First Mal, Vinamilk | 39.3 | Amira India | 33.1 |
| 4 | 4 | Leo Burnett | China Mobile China, KT&G Korea, Axis Bank India project | 17.9 | SCB Thai project | 16.8 |
| 5 | 5 | Y&R | Phillis Real Estate Aus, Nu Skin Japan, Shidax Japan project | 15.4 | BoS Singapore | 15.7 |
| 6 | 6 | BBDO | Siam Piwat Thai Project, Charoen Pokphand Thai, FPH Phil | 11.9 | – | 11.6 |
| 7 | 8 | Saatchi & Saatchi | HSBC China, Huawei China, Bank Simpanan Nasional Mal | 11.4 | – | 11.1 |
| 8 | 7 | TBWA | Nissan Infiniti, CP Intertrade Thailand, Santos Group Indo | 12.3 | 365mc Korea | 10.9 |
| 9 | 9 | JWT | China Auto Rental, GSK Hong Kong, China Unicom China | 10.5 | Cargill India | 10 |
| 10 | 10 | Lowe | Burger King Malaysia, OLX India, Del Monte Foods Malaysia | 10.8 | – | 9.4 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | ZenithOptimedia | SCA China, Krungthai Bank Thailand, Galderma Philippines | 21.3 | Motor Image Sing | 17.9 |
| 2 | 2 | Carat | BMW China, Sanook, Oriental Power Thai, Spotlight NZ | 16.9 | HBO Malaysia | 15.6 |
| 3 | 4 | MediaCom | Sony Global, Coca-Cola Vietnam, Siemens Global | 15.9 | IYCF Bangladesh | 13.9 |
| 4 | 3 | OMD | ASPIA, Catch of the Day Australia, Agile Property China | 25.4 | SCA China | 11.1 |
| 5 | 5 | Havas Media | Citibank, Motor Image Singapore, Hanergy China | 11.2 | Yebhi.com India | 10.2 |
| 6 | 7 | MEC | Sony APAC, GE China IYCF Bangladesh,HBO Malaysia | 10.7 | CITI Bank Sing | 9.3 |
| 7 | 6 | Initiative | Shiseido Thailand, KRBL India, F&N Interflavine Malaysia | 6.3 | – | 6 |
| 8 | (8=) | Universal McCann | Volkswagen Phil, Sportingbet, Shine Lawyers Australia. | 8.4 | – | 5.3 |
| 9= | (10=) | PHD | World Kitchen Indo, Gstar Australia, Hotels.com Australia | 4.9 | Simple Singapore | 4.3 |
| 9= | (8=) | Vizeum | Pernod Ricard Australia, Munchy’s China, Touch ‘n Go Mal | 5.1 | Burberry Malaysia | 4.3 |
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ASIA-PACIFIC TOP 10 CREATIVE WINS
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ASIA-PACIFIC TOP 10 MEDIA WINS
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