CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD revenue gained (US$m) |
| 1 | -1 | Ogilvy | Pacific Mobile Telecom India, Etro China, Sands Cotai | 53.2 | Eenadu India | 47.6 |
| 2 | -2 | McCann WG | Chevrolet, Lion Nathan Australia | 42.4 | Ferrero SEA | 40.3 |
| 3 | -3 | DDB | Arshiya International, Tmall Project, Fidelity International | 41.4 | Cochin Port Trust | 28.2 |
| 4 | -5 | Leo Burnett | Jay Jays, Bank BTPN Project, McDonald’s McCafé | 19.3 | – | 18.2 |
| 5 | -7 | Lowe | Perodua Automobiles, Axe Project, Daimler BharatBenz | 17.8 | Tmall Project | 15.7 |
| 6= | -4 | M&C Saatchi | IPTV Malaysia, Malaysian Spa and Golf Malaysia | 17.7 | – | 12.2 |
| 6= | -6 | Grey Group | Amway China, P&G Australia, Network18 India | 11.9 | – | 11.6 |
| 8 | -8 | Publicis | Essential of Sanofi China | 9.7 | – | 8.6 |
| 9 | -9 | TBWA | F&CO Banila, Nanyang Academy, Wyeth Products | 10.3 | – | 8.5 |
| 10 | -10 | DraftFCB | Hero Motocorp Ignitor, Kato Brothers Honey Project Jpn | 6.7 | – | 6.1 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent lossed | YTD revenue gained (US$m) |
| 1 | -1 | Carat | Colliers Int’l Singapore, Standard Chartered Korea | 27.4 | Beaute Prestige | 23.9 |
| 2 | -3 | OMD | Osiao Hong Kong, Monster Singapore | 20.4 | Temasek H’dgs | 15.1 |
| 3 | -2 | UM | Ernst & Young, eBay Project Asia, Brother Printers Sg | 14.8 | – | 12.9 |
| 4 | -4 | ZenithOptimedia | Nestle Hong Kong, Yashili China, Henkel Philippines | 13.9 | Coach Hong Kong | 12.4 |
| 5 | -5 | Starcom | Axis Bank India, Warner Music Australia, Air NZ HK | 26.2 | Hotels.com China | 11.9 |
| 6 | -6 | MediaCom | AkzoNobel Digital China, Sun Hung Kai Real Estate HK | 16.2 | – | 8.2 |
| 7 | (–) | MPG | Glycel China, Australian Macadamias Project Taiwan | 11.1 | – | 7.5 |
| 8 | -7 | PHD | Unilever Global, Bentley Global, SC Johnson Australia | 8.2 | Warner Music Aus | 7.2 |
| 9 | (–) | Mindshare | Nestlé China, Tamilnad Mercantile Bank India | 12.8 | – | 6.7 |
| 10 | -8 | Vizeum | – | 6.7 | – | 6.6 |
METHODOLOGY
The New Business League published in Campaign Asia-Pacific has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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