CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Kaiquan water pump China Project, Huailai China Project, Nestlé Indonesia Project | 50.2 | 50.1 | 204 | |
| 2 | 2 | DDB | LuenMei Group China Project, Lina Korea Project, LG Styler Korea Project | 43.1 | Streets Blue Ribbon Australia | 41.2 | 129 |
| 3 | 3 | Isobar | TCL Electronics Global digital, Danone India digital | 22.8 | 22.8 | 68 | |
| 4↑ | 5 | Sapient | Mercedes-Benz China Project, Marriott China Project | 22.9 | 22.8 | 21 | |
| 5↓ | 4 | Wunderman Thompson | Chunghua Telecom Taiwan, Hong Kong Tourism Board Hong Kong, | 21.8 | 21.3 | 139 | |
| 6↑ | 7 | Publicis | GSK Global Production , GSK China, Raymond Realty India, Dior China, Terrazas China | 21.4 | 20.6 | 104 | |
| 7↓ | 6 | VMLY&R | Mediacorp Singapore Project, International Pet Food | 19.4 | McDonald's Australia digital | 16.3 | 94 |
| 8 | 8 | Leo Burnett | Yili China Project, Novartis Japan Project, MSD (Merck & Co.) Japan Project | 16.5 | Bonds Australia | 15.9 | 93 |
| 9 | 9 | Dentsu | LG China Project, Mobile Premier League’s India, Lexus China | 14.7 | Harman - Jbl & Hk India | 13.6 | 123 |
| 10 | 10 | BBDO | JD.com China, Pepsi Black Campaign China Project, TA business Event China Project | 14.5 | Pag-IBIG Fund Philippines | 13.4 | 67 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Dongfeng Nissan China, Alibaba China, Oppo Malaysia | 53.0 | Diageo India | 47.3 | 90 |
| 2 | 2 | Wavemaker | China Guangfa Bank China, Prada Groupe China, Network TEN Australia | 33.4 | Danone Malaysia | 29.7 | 34 |
| 3 | 3 | Carat | Vitasoy China, Intel China, Pandora Jewellery Australia | 30.6 | Porsche Taiwan | 25.4 | 110 |
| 4↑ | 5 | Zenith | The Y Australia, Mobile Premier League India, DBS Bank Taiwan | 27.0 | 23.9 | 22 | |
| 5↓ | 4 | OMD | Danone Malaysia, Wyeth Nutrition Hong Kong, Nestle E Shop Hong Kong Project | 23.9 | McDonald's China (Planning) | 19.6 | 61 |
| 6 | 6 | MediaCom | Dabur India Digital, Farfetch China, Lionsgate India | 23.1 | Genuine Parts Company Australia | 17.2 | 48 |
| 7 | 7 | WPP | Unilever China | 10.0 | 10.0 | 1 | |
| 8↑ | 10 | Starcom | Tencent CSIG China, McDonald's China planning, Dyaco Taiwan | 9.4 | Natural Diamond Council China | 7.5 | 22 |
| 9↓ | 8 | dentsu X | Huaxiaozhu China, Kewpie China | 15.4 | Dongfeng Honda China | 7.4 | 132 |
| 10↓ | 9 | PHD | Foodstuffs New Zealand, MyNews Malaysia, Novo Nordisk New Zealand Project | 20.3 | TikTok Global | 6.1 | 56 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| Publicis | GSK Production | Global |
| Tag | GSK Production | Global |
| FCB | DHL | Middle East |
| Publicis | GSK | China |
| Dentsu | LG China Project | China |
| The Monkeys | Audi | Australia |
| Special Group | Optus | Australia |
| ForwardPMX | Mulberry Digital | China |
| Ogilvy | Kaiquan water pump China Project | China |
| Special Group | Bonds | Australia |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Wavemaker | China Guangfa Bank | China |
| Carat | Vitasoy | China |
| Zenith | TikTok | Global |
| Universal McCann | Lazada | SE Asia |
| Brandmax | Dongfeng Honda | China |
| Zenith | Disney+ | Southeast Asia |
| Mindshare | Dongfeng Nissan | China |
| Universal McCann | Food Panda | Japan |
| Wavemaker | Prada Groupe | China |
| Starcom | Tencent CSIG | China |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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