Staff Reporters
Sep 2, 2019

New Business League: July 2019 report

Saatchi & Saatchi, MediaCom, OMD, Dentsu X and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: July 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)               
1 1 DDB Haier China, Yoobee New Zealand, Lumino New Zealand, Amway China Project 48.3   48.2
2 2 Ogilvy Japan Airlines SEA, Lazada Thailand, The Platinum Group Thailand Project 49.0 L.P.N DEVELOPMENT Thailand 47.0
3 3 Publicis Haier China Project, Marster Kong China, Anti Cyberbulling Australia Project 39.1 DS China 37.9
4 4 BBDO Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China 26.3 Fonterra Brands Australia 24.8
5 5 Leo Burnett Yili-Changyi China, VW China Project, Sweat Australia 24.2 CCB China 23.8
6 6 Digitas Huawei China Project, UBS China Project 21.5   21.4
7= 7 Dentsu Britannia Timepass India 19.7 Liby China 16.5
7= 8 Saatchi & Saatchi Prayagh Nutri India, Visit Victoria Australia, Yongqing Fang China, MayLand Group China 16.5 Mondelez India 16.5
9 9 FCB The Electoral Commission of New Zealand, Sharp Aquos Malaysia, RHB Premier Malaysia 13.9 GPI - Cavanders India 13.6
10= 10 Isobar Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan 19.2 Unilever Cornetto China 10.9
10= 13 Wunderman Thompson Friesland Campina Thailand, Dominos Pizza Malaysia, Siam Amazing Park Thailand 11.5 Eucerin 10.9

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)               
1 1 Mindshare Tai Kang Insurance China, Mreferral Hong Kong, Hong Kong Property Services 65.1 Kellogg's Australia 63.5
2 2 Wavemaker China Mobile, IG Markets Australia, Chubb Insurance Thailand 57.1 OCBC Indonesia 48.7
3 10 MediaCom PlayStation SEA, eBay Australia, UNIQLO Thailand 31.9 Carnival Cruise Line Australia 28.8
4 3 OMD Boehringer Ingelheim Vetmedica Global, Australian Turf Club Australia, Supercheap Auto New Zealand 31.3 Pizza Hut Vietnam 28.5
5 8 denstu X Oplus Mobitech India, Honda Cars, Oppo Mobiles India 23.9 Enesis Group - Soffell Thailand 21.8
6 4 Universal McCann Mattel Europe, Asia, Africa, Coca Cola South Pacific, Saregama India, Netflix Philippines 20.1 PPG Industries Inc. Australia 18.6
7 5 Spark Foundry MGA Australia, The Today Business Australia, Australian Unity Australia 15.6   15.6
8 6 Havas Media Changi Airport Group Singapore, Tinder India, Yes24 Korea 10.2 Fico Cements Vietnam 8.7
9 7 Charm Group Volkswagen Group China, Chang Ba China 7.5   7.5
10 9 Zenith Kellogg’s Australia, Walmart Best Price India, City of Melbourne Australia 7.8 M1 Singapore 5.9

TOP 10 APAC CREATIVE WINS

Agency Account Area
Publicis Haier Project China
TBWA Fonterra Brands India
Digitas Huawei China Project Thailand
Ogilvy Japan Airlines Global
Step Change Pizza Hut China
72andSunny Lion Australia beer roster China
Thinkerbell Lion Australia beer roster China
CHE Proximity Flybuys China
BBDO Gumtree China
Havas Worldwide Shanghai Vanke Zhongxing Road Australia

TOP 10 APAC MEDIA WINS

Agency Account Area
Wavemaker China Mobile China
Starcom Novartis Global
denstu X Oplus Mobitech India India
Universal McCann Mattel Australia, China, Japan, South East Asia, India
denstu X Honda Cars India Ltd. India
denstu X Oppo Mobiles India
Mindshare Tai Kang Insurance China
PHD TikTok Global
Starcom Medlife India
denstu X Essilor India Private Limited India

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

ARROWS FOR PASTING NEXT TO AGENCY NAMES: GREEN UP ARROW: RED DOWN ARROW:

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