Staff Reporters
Sep 5, 2018

New Business League: July 2018 report

J Walter Thompson, Dentsu, McCann, DDB, UM, Mindshare, Mediacom, PHD and OMD among the agencies moving up or down in R3's latest tally.

New Business League: July 2018 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy EGR Group China Project, Personal Care Brand Japan Project, ITC - Wills Lifestyle India 89.48 Amway Artistry China Project 89.15
2 2 Publicis Dou Yin China Project, Tsumura China Project, Vietnam Airlines Vietnam Project 59.46 MakeMy Trip India 59.16
3 3 Leo Burnett Samsung Electronics visual display Global, BRAND’S Suntory Thailand, McDonalds Singapore 57.99   57.99
4 6 J Walter Thompson Ministry of Community & Information APAC, Coles Liquor Australia, Coles Liquor APAC 47.17 Shell Global 35.31
5 5 Isobar SANA Namerakahonpo Thailand 30.95   30.95
6 7 Dentsu Grande Asset Thailand, Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand 29.32 Uber India Project 28.02
7 9 McCann WorldGroup Estee Lauder Japan Project, Honeywell Global, Philip Morris International Global 26.32 Reebok India 25.94
8 4 DDB SOL Bridge Agency 18H2 Contract China, Pepsico (7up + Mirinda) India, Samsonite Singapore Singapore Project  42.69 Samsung Electronics visual display Global 19.69
9 8 Saatchi & Saatchi New World China Property China, Yili Baby Milk China Project, Didi Australia 19.99 Automotive Client  19.39
10 10 MullenLowe Group Electronic Products India, SBI Life Insureance India, Bahlsen Global 13.09 Macquarie University Australia 12.59

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 3 Universal McCann Nestle Australia, Sentosa Development Corporation Singapore, Unifam Indonesia Project 28.27 Invisalign Hong Kong 26.24
2 11 Mindshare Mondelez ANZ & Japan, Hong Kong Airport Authority, SBI Life Insurance India 37.95 ASTRO Malaysia 23.10
3 2 Wavemaker Mondelez India, Esprit China, MELCO/City of Dreams China 39.24 Sentosa Development Corporation Singapore 21.70
4 15 MediaCom Mars Global, Shell Global, adidas Global Buying 28.35 Coty APAC 19.29
5 4 PHD HSBC Malaysia & Singapore & Tiwan, Farmers New Zealand, Vinda - DR. P Taiwan Project 21.14 Diageo Hong Kong 18.45
6 1 Carat Gov of West Australia, SonyMobile Taiwan, PearlAbyss_Black Desert Taiwan 33.50 Mondelez APAC 15.45
7 5 dentsu X Coolwinks.com India 24.47 Australian Fed Gov Australia 13.75
8 7 OMD Singtel Singapore, Ubet Australia, Carousell Malaysia Project 15.73 UNICEF China 11.40
9 6 Vizeum Mamee Double-Decker Thailand, Ministry of Culture Thailand, Visit Scotland China 11.14 Huawei Philippines 10.15
10 8 Spark Foundry Mondelez APAC, Lenovo Global, Marriott Global 9.72   9.72

TOP 10 APAC CREATIVE WINS

Agency Account Area
Leo Burnett Samsung Electronics visual display Global
Golin Hong Kong Pernod Ricard Global Travel Retail Global
The Red House  Revlon Global
FCB Kimberly Clark  Global
DDB SOL Bridge Agency 18H2 Contract China
Publicis Dou Yin Project China
Leo Burnett BRAND’S Suntory Thailand
VCCP Shell Global
Proximity Bayer Global
McCann WorldGroup Estee Lauder Project Japan

TOP 10 APAC MEDIA WINS

Agency Account Area
MediaCom Mars Global
Spark Foundry Mondelez APAC
Universal McCann Nestle Australia
MediaCom Shell Global
Mindshare Mondelez ANZ
Wavemaker Mondelez India
OMD Singtel Singapore
Initiative ASTRO Malaysia
Zenith Coty APAC
Zenith Huawei (Performics) China


Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

 

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