
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | EGR Group China Project, Personal Care Brand Japan Project, ITC - Wills Lifestyle India | 89.48 | Amway Artistry China Project | 89.15 |
2 | 2 | Publicis | Dou Yin China Project, Tsumura China Project, Vietnam Airlines Vietnam Project | 59.46 | MakeMy Trip India | 59.16 |
3 | 3 | Leo Burnett | Samsung Electronics visual display Global, BRAND’S Suntory Thailand, McDonalds Singapore | 57.99 | 57.99 | |
4 | 6 | J Walter Thompson | Ministry of Community & Information APAC, Coles Liquor Australia, Coles Liquor APAC | 47.17 | Shell Global | 35.31 |
5 | 5 | Isobar | SANA Namerakahonpo Thailand | 30.95 | 30.95 | |
6 | 7 | Dentsu | Grande Asset Thailand, Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand | 29.32 | Uber India Project | 28.02 |
7 | 9 | McCann WorldGroup | Estee Lauder Japan Project, Honeywell Global, Philip Morris International Global | 26.32 | Reebok India | 25.94 |
8 | 4 | DDB | SOL Bridge Agency 18H2 Contract China, Pepsico (7up + Mirinda) India, Samsonite Singapore Singapore Project | 42.69 | Samsung Electronics visual display Global | 19.69 |
9 | 8 | Saatchi & Saatchi | New World China Property China, Yili Baby Milk China Project, Didi Australia | 19.99 | Automotive Client | 19.39 |
10 | 10 | MullenLowe Group | Electronic Products India, SBI Life Insureance India, Bahlsen Global | 13.09 | Macquarie University Australia | 12.59 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 3 | Universal McCann | Nestle Australia, Sentosa Development Corporation Singapore, Unifam Indonesia Project | 28.27 | Invisalign Hong Kong | 26.24 |
2 | 11 | Mindshare | Mondelez ANZ & Japan, Hong Kong Airport Authority, SBI Life Insurance India | 37.95 | ASTRO Malaysia | 23.10 |
3 | 2 | Wavemaker | Mondelez India, Esprit China, MELCO/City of Dreams China | 39.24 | Sentosa Development Corporation Singapore | 21.70 |
4 | 15 | MediaCom | Mars Global, Shell Global, adidas Global Buying | 28.35 | Coty APAC | 19.29 |
5 | 4 | PHD | HSBC Malaysia & Singapore & Tiwan, Farmers New Zealand, Vinda - DR. P Taiwan Project | 21.14 | Diageo Hong Kong | 18.45 |
6 | 1 | Carat | Gov of West Australia, SonyMobile Taiwan, PearlAbyss_Black Desert Taiwan | 33.50 | Mondelez APAC | 15.45 |
7 | 5 | dentsu X | Coolwinks.com India | 24.47 | Australian Fed Gov Australia | 13.75 |
8 | 7 | OMD | Singtel Singapore, Ubet Australia, Carousell Malaysia Project | 15.73 | UNICEF China | 11.40 |
9 | 6 | Vizeum | Mamee Double-Decker Thailand, Ministry of Culture Thailand, Visit Scotland China | 11.14 | Huawei Philippines | 10.15 |
10 | 8 | Spark Foundry | Mondelez APAC, Lenovo Global, Marriott Global | 9.72 | 9.72 |
TOP 10 APAC CREATIVE WINS
Agency | Account | Area |
Leo Burnett | Samsung Electronics visual display | Global |
Golin Hong Kong | Pernod Ricard Global Travel Retail | Global |
The Red House | Revlon | Global |
FCB | Kimberly Clark | Global |
DDB | SOL Bridge Agency 18H2 Contract | China |
Publicis | Dou Yin Project | China |
Leo Burnett | BRAND’S Suntory | Thailand |
VCCP | Shell | Global |
Proximity | Bayer | Global |
McCann WorldGroup | Estee Lauder Project | Japan |
TOP 10 APAC MEDIA WINS
Agency | Account | Area |
MediaCom | Mars | Global |
Spark Foundry | Mondelez | APAC |
Universal McCann | Nestle | Australia |
MediaCom | Shell | Global |
Mindshare | Mondelez | ANZ |
Wavemaker | Mondelez | India |
OMD | Singtel | Singapore |
Initiative | ASTRO | Malaysia |
Zenith | Coty | APAC |
Zenith | Huawei (Performics) | China |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].