Staff Reporters
Sep 9, 2016

New Business League: July 2016 update

Publicis, TBWA and Havas Media make gains.

New Business League: July 2016 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Previous rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Microsoft Australia (digital) proj, Curocart.com India, CJ Beat Korea 79.5 FIAT India 75.8
2 2 McCann Snapdeal.com India, Tony Moly Korea, Now Finance Australia proj 39 VIP India 38.8
3 3 Y&R Pacific Mall Ind, NEC PC Japan project, Woolworths Aus project 36.8   35.3
4 4 DDB DBS Bank Singapore, KT&G Korea, Shuijingfang China 35.5 Vita Tea China/HK 34.1
5 6 Publicis Cadillac China, Hongkong Land HK proj, Usha International India 30.8 FMCG Client China 29.3
6 8 TBWA Schweppes Australia, Adidas China project, GoDaddy (digital) HK 28.5 Bosch China 26.4
7 5 Saatchi & Saatchi DTAC Thailand project, Purvankara India, Spencers Apparel India 27.6 Emirates Indonesia 25.7
8 7 J Walter Thompson Nikon Australia, TGELF India, Huawei China project 27.2 KT&G Korea 22.9
9 9 Isobar Panasonic India (digital) project 22   22
10 10 Dentsu National Library Board Singapore, Marigold Peel Fresh Singapore 16.5 Weet-Bix Australia 15.2

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Previous rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 PHD Volkswagen global, Swisse China, Alaska Milk Corporation Php 37.5 MYOB Australia 35.4
2 2= OMD Tabcorp Aus, Beko Appliances M’sia, Ministry of Manpower Sg proj 33.5 Macau Galaxy Cn/HK 28.3
3 2= Zenith Charles & Keith Singapore, OCBC Bank Malaysia, Accuon Korea 34.8 Swarovski global 27.8
4 4 Carat Starhub Sg, Richard Mille Thailand, JDE Thailand, COFCO China 26.8 OCBC Bank Sg 24.9
5 5 Mindshare IKEA China, L’Oreal (SEM) Hong Kong, Oppo Singapore 31.7 VF Group Cn/HK/Kr 21.3
6 6 Dentsu Media Japan National Tourism Organization Malaysia, FTMS China proj 14.8 Bridgestone India 14.1
7 7 Vizeum EnergyAustralia Australia, AFL Australia, Reckitt Benckiser Thailand 12.1 Tennis Australia 11.9
8 8 Initiative Specsavers Aus, Zurich Takaful M’sia, Invesco Asset Mgmt India 12 McPherson’s Australia 11.2
9= 9 Starcom eOne Entertainment Australia, Handok Korea, Dabur (SEO) India 10.3 Zurich Takaful M’sia 8.1
9= 11 Havas Media Swarovski glob, Ministry of Tourism Indo proj, JDE UAE 11.4 JDE Thailand 8.1

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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