Staff Reporters
Sep 21, 2015

New Business League: July 2015 update

Publicis leaps four spots to eigth place and Vizeum makes it into Media top-10 list

New Business League: July 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  YTD revenue (US$m) Recent losses YTD Nett revenue (US$m)
1 1 Ogilvy Rajasthan Tourism, Uber Radio Taxi India, Latex Sys Thai 52.8 Incredible India 49.4
2 2 McCann WG Incredible India, Mastercard-Xboarder Cn, Pinxiango.com 51.8 Lipitor Indo 47.5
3 3 DDB British Paints Aus, Primary Health Aus, HK Airlines HK 38 Audi Australia 32.5
4 4 JWT Dentsu Marcom India, Gadgil Jewellers India, Ichitan Thai 33.2 AKUH Pakistan 28.9
5 5 BBDO Laneige Korea, Globe Telecom Phil, PATI Games Korea 28.1 Tung Ho Steel 22.7
6 6 Y&R Bel Japan, Robinson Sg, Ministry of Manpower Sg 30 AGL Energy Aus 22.5
7 7 Leo Burnett Oishi Green Tea Thai, 100 Plus Thai, CavinKare India 20.8 Anta Sportswear 17.3
8 12 Publicis Merck Sg, Radical Spaces India, Times TV Network India 20.1 Cebu Pacific Phil 15.3
9 8 Dentsu J Trust Korea, Micromax India, Bridgestone Korea 19 Moet Henn Tw 14.8
10 9 Lowe Pernod-Ricard brands India, Tube Invest, Paranjape India 17.1 Laughing Cow Vt 13.4

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  YTD revenue (US$m) Recent losses YTD nett rev (US$m)
1 1 Carat Chery China, Folli Follie China, Barbeques Galore Aus 33.5 BMW China 24.9
2 2 OMD Thai Health Promo, Kiwibank NZ, Grabhouse India 27.2 Auto Trader NZ 24.6
3 6 Starcom MV BMW China, Dabur India, Oppo Mobile India 25.1 Diabetosol SL 22.9
4 3 PHD Unilever Aus, Countdown Fdmrkts NZ, Gold Cst Tourism NZ 23 Jenny Craig Aus 21
5 4 MediaCom Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn 17.5 HCF Aus 13
6 7 Mindshare JunLeBao Cn, Handan Pharmaceutical Cn, Levi’s Thailand 15.1 Unilever Aus 11.8
7 5 Dentsu Media Japanese Govt, FAW-VW Magotan China, Suzuki India 12.6 Sands (digital) Cn  11.1
8 11 Vizeum Aeroflot Russian Airlines China, Sino-Pacific Thailand 13.2 Jet Airways India 7.9
9 8 Havas Media Singtel Singapore, Kurl-on India, Canon SEA project 13.8 Aeroflot China 7.8
10 10 ZenithOptimedia Reebonz Reg, NAC Sg, Merck Animal Health Aus 10.9 Changi Airport Sg 7.3

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 BBDO Laneige Korea
2 McCann WG Incredible India India
3 Lowe Pernod-Ricard brands India
4 TBWA NTUC Singapore
5 Y&R Bel Japan project Japan
6 Y&R Robinson Singapore 
7 DDB Porsche Australia
8 TBWA CarSales.com Australia
9 Dentsu J Trust project Korea
10 Publicis Merck project Singapore

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 Starcom MediaVest BMW China
2 PHD Unilever Australia
3 Starcom MediaVest Dabur India India
4 Universal McCann SBT Project Japan
5 Mindshare JunLeBao China
6 Mindshare Handan Pharma Corp China
7 Mindshare Qizheng Tibetan Med China
8 Starcom MediaVest PT Tempo Scan Pacific Indonesia
9 Vizeum Aeroflot  China
10 Starcom MediaVest Oppo Mobile India

 

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