Staff Reporters
Sep 21, 2015

New Business League: July 2015 update

Publicis leaps four spots to eigth place and Vizeum makes it into Media top-10 list

New Business League: July 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].



New rank Last rank Agency  Wins  YTD revenue (US$m) Recent losses YTD Nett revenue (US$m)
1 1 Ogilvy Rajasthan Tourism, Uber Radio Taxi India, Latex Sys Thai 52.8 Incredible India 49.4
2 2 McCann WG Incredible India, Mastercard-Xboarder Cn, 51.8 Lipitor Indo 47.5
3 3 DDB British Paints Aus, Primary Health Aus, HK Airlines HK 38 Audi Australia 32.5
4 4 JWT Dentsu Marcom India, Gadgil Jewellers India, Ichitan Thai 33.2 AKUH Pakistan 28.9
5 5 BBDO Laneige Korea, Globe Telecom Phil, PATI Games Korea 28.1 Tung Ho Steel 22.7
6 6 Y&R Bel Japan, Robinson Sg, Ministry of Manpower Sg 30 AGL Energy Aus 22.5
7 7 Leo Burnett Oishi Green Tea Thai, 100 Plus Thai, CavinKare India 20.8 Anta Sportswear 17.3
8 12 Publicis Merck Sg, Radical Spaces India, Times TV Network India 20.1 Cebu Pacific Phil 15.3
9 8 Dentsu J Trust Korea, Micromax India, Bridgestone Korea 19 Moet Henn Tw 14.8
10 9 Lowe Pernod-Ricard brands India, Tube Invest, Paranjape India 17.1 Laughing Cow Vt 13.4



New rank Last rank Agency  Wins  YTD revenue (US$m) Recent losses YTD nett rev (US$m)
1 1 Carat Chery China, Folli Follie China, Barbeques Galore Aus 33.5 BMW China 24.9
2 2 OMD Thai Health Promo, Kiwibank NZ, Grabhouse India 27.2 Auto Trader NZ 24.6
3 6 Starcom MV BMW China, Dabur India, Oppo Mobile India 25.1 Diabetosol SL 22.9
4 3 PHD Unilever Aus, Countdown Fdmrkts NZ, Gold Cst Tourism NZ 23 Jenny Craig Aus 21
5 4 MediaCom Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn 17.5 HCF Aus 13
6 7 Mindshare JunLeBao Cn, Handan Pharmaceutical Cn, Levi’s Thailand 15.1 Unilever Aus 11.8
7 5 Dentsu Media Japanese Govt, FAW-VW Magotan China, Suzuki India 12.6 Sands (digital) Cn  11.1
8 11 Vizeum Aeroflot Russian Airlines China, Sino-Pacific Thailand 13.2 Jet Airways India 7.9
9 8 Havas Media Singtel Singapore, Kurl-on India, Canon SEA project 13.8 Aeroflot China 7.8
10 10 ZenithOptimedia Reebonz Reg, NAC Sg, Merck Animal Health Aus 10.9 Changi Airport Sg 7.3



Rank Agency Account Market
1 BBDO Laneige Korea
2 McCann WG Incredible India India
3 Lowe Pernod-Ricard brands India
4 TBWA NTUC Singapore
5 Y&R Bel Japan project Japan
6 Y&R Robinson Singapore 
7 DDB Porsche Australia
8 TBWA Australia
9 Dentsu J Trust project Korea
10 Publicis Merck project Singapore



Rank Agency Account Market
1 Starcom MediaVest BMW China
2 PHD Unilever Australia
3 Starcom MediaVest Dabur India India
4 Universal McCann SBT Project Japan
5 Mindshare JunLeBao China
6 Mindshare Handan Pharma Corp China
7 Mindshare Qizheng Tibetan Med China
8 Starcom MediaVest PT Tempo Scan Pacific Indonesia
9 Vizeum Aeroflot  China
10 Starcom MediaVest Oppo Mobile India


Related Articles

Just Published

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.