New Business League: July 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	YTD revenue (US$m)	Recent losses	YTD Nett revenue (US$m)
1	1	Ogilvy	Rajasthan Tourism, Uber Radio Taxi India, Latex Sys Thai	52.8	Incredible India	49.4
2	2	McCann WG	Incredible India, Mastercard-Xboarder Cn, Pinxiango.com	51.8	Lipitor Indo	47.5
3	3	DDB	British Paints Aus, Primary Health Aus, HK Airlines HK	38	Audi Australia	32.5
4	4	JWT	Dentsu Marcom India, Gadgil Jewellers India, Ichitan Thai	33.2	AKUH Pakistan	28.9
5	5	BBDO	Laneige Korea, Globe Telecom Phil, PATI Games Korea	28.1	Tung Ho Steel	22.7
6	6	Y&R	Bel Japan, Robinson Sg, Ministry of Manpower Sg	30	AGL Energy Aus	22.5
7	7	Leo Burnett	Oishi Green Tea Thai, 100 Plus Thai, CavinKare India	20.8	Anta Sportswear	17.3
8	12	Publicis	Merck Sg, Radical Spaces India, Times TV Network India	20.1	Cebu Pacific Phil	15.3
9	8	Dentsu	J Trust Korea, Micromax India, Bridgestone Korea	19	Moet Henn Tw	14.8
10	9	Lowe	Pernod-Ricard brands India, Tube Invest, Paranjape India	17.1	Laughing Cow Vt	13.4

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	YTD revenue (US$m)	Recent losses	YTD nett rev (US$m)
1	1	Carat	Chery China, Folli Follie China, Barbeques Galore Aus	33.5	BMW China	24.9
2	2	OMD	Thai Health Promo, Kiwibank NZ, Grabhouse India	27.2	Auto Trader NZ	24.6
3	6	Starcom MV	BMW China, Dabur India, Oppo Mobile India	25.1	Diabetosol SL	22.9
4	3	PHD	Unilever Aus, Countdown Fdmrkts NZ, Gold Cst Tourism NZ	23	Jenny Craig Aus	21
5	4	MediaCom	Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn	17.5	HCF Aus	13
6	7	Mindshare	JunLeBao Cn, Handan Pharmaceutical Cn, Levi’s Thailand	15.1	Unilever Aus	11.8
7	5	Dentsu Media	Japanese Govt, FAW-VW Magotan China, Suzuki India	12.6	Sands (digital) Cn	11.1
8	11	Vizeum	Aeroflot Russian Airlines China, Sino-Pacific Thailand	13.2	Jet Airways India	7.9
9	8	Havas Media	Singtel Singapore, Kurl-on India, Canon SEA project	13.8	Aeroflot China	7.8
10	10	ZenithOptimedia	Reebonz Reg, NAC Sg, Merck Animal Health Aus	10.9	Changi Airport Sg	7.3

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	BBDO	Laneige	Korea
2	McCann WG	Incredible India	India
3	Lowe	Pernod-Ricard brands	India
4	TBWA	NTUC	Singapore
5	Y&R	Bel Japan project	Japan
6	Y&R	Robinson	Singapore
7	DDB	Porsche	Australia
8	TBWA	CarSales.com	Australia
9	Dentsu	J Trust project	Korea
10	Publicis	Merck project	Singapore

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	Starcom MediaVest	BMW	China
2	PHD	Unilever	Australia
3	Starcom MediaVest	Dabur India	India
4	Universal McCann	SBT Project	Japan
5	Mindshare	JunLeBao	China
6	Mindshare	Handan Pharma Corp	China
7	Mindshare	Qizheng Tibetan Med	China
8	Starcom MediaVest	PT Tempo Scan Pacific	Indonesia
9	Vizeum	Aeroflot	China
10	Starcom MediaVest	Oppo Mobile	India