Staff Reporters
Mar 10, 2020

New Business League: January 2020 report

As R3 resets its tally of APAC new business for a new year, see which creative and media agencies jumped out to early leads. Plus, see the month's top 10 APAC wins.

New Business League: January 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Banpu Infinergy Co Ltd Thailand Project, KFP Hong Kong Project, Epson Taiwan 13.5   13.5 43
2 10 Saatchi & Saatchi Foxtel Australia, Mondelez Biscuit China Project, Ferrero China Project 4.7   4.7 9
3 4 Publicis Huawei - Digital China Project, Samsung  eCommerce SEA, Yuxi China 4.6   4.6 16
4 3 Wunderman Thompson Panasonic India, Panasonic’s Air Conditioners South Asia, Heineken Amsterdam China Project 4.8   4.3 24
5 8 McCann Worldgroup Al-Tyer Group Dubai India, Wildstone deodorant India, General Motors Japan 3.6   3.6 17
6 9 BBDO Tourism Tasmania Digital Australia, Happy Bath Korea, Demazin Australia 3.5   3.5 15
7 15 MullenLowe Group Department of Tourism Philippines, Philippine International Convention Center, Shakey’s Philippines 3.0   3.0 5
8 2 DDB McDonald's Australia digital, Hang Seng Hong Kong Project, Gravity Korea 4.8 Foxtel Australia 2.8 19
9 - Sapient Mercedes-Benz China Project 2.1   2.1 2
10 - BBH Jollibee Global 2.0   2.0 1

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Mindshare Yili China Digital Planning, Kasikorn Bank Thailand Project, Thai Airways(Search and Social) 6.8 Mondelez Australia 5.2 19
2 13 Starcom Shanghai Disney Resort China, Abbott Taiwan, Laural Taiwan Project 2.2   2.2 4
3 12 Initiative REPCO Australia, TCP Group Thailand, Wulling Indonesia 1.6   1.6 8
4 5 Universal McCann Emirates Airlines Global 1.5   1.5 1
5 21 Ikon Myer Australia 1.5   1.5 1
6 2 MediaCom Hasbro Global, Citroën India, alibaba China 1.5 Goon Baby Diapers Thailand 1.5 3
7 3 Wavemaker Mondelez Australia 1.3 Benetton India Digital 1.1 1
8 7 Spark Foundry Ancestry.com Australia 1.0   1.0 2
9 6 dentsu X HDFC Ergo General Insurance Singapore Buying, Benetton India Digital 0.5 Vitalon Taiwan 0.3 2
10 8 Zenith Vitalon Taiwan 0.3   0.3 1

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
BBH Jollibee Global
Saatchi & Saatchi Foxtel Australia
McGarryBowen Asahi Super Dry Global
Saatchi & Saatchi Mondelez Biscuit Project China
Sapient Mercedes-Benz  Project China
DDB McDonald's digital Australia
MullenLowe Group Department of Tourism Philippines
BBDO Tourism Tasmania Digital Australia
Sapient Mercedes-Benz Project China
Publicis Huawei - Digital Project China

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
MindShare Yili Digital Planning China
Universal McCann Emirates Airlines Global
Starcom Shanghai Disney Resort China
Ikon Myer Australia
Wavemaker Mondelez Australia
Mediacom Hasbro Global
Havas Media Kia India
Initiative REPCO Australia
Initiative TCP Group Thailand
Havas Media NTUC FairPrice Singapore

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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