
CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Banpu Infinergy Co Ltd Thailand Project, KFP Hong Kong Project, Epson Taiwan | 13.5 | 13.5 | 43 | |
2↑ | 10 | Saatchi & Saatchi | Foxtel Australia, Mondelez Biscuit China Project, Ferrero China Project | 4.7 | 4.7 | 9 | |
3↑ | 4 | Publicis | Huawei - Digital China Project, Samsung eCommerce SEA, Yuxi China | 4.6 | 4.6 | 16 | |
4↓ | 3 | Wunderman Thompson | Panasonic India, Panasonic’s Air Conditioners South Asia, Heineken Amsterdam China Project | 4.8 | 4.3 | 24 | |
5↑ | 8 | McCann Worldgroup | Al-Tyer Group Dubai India, Wildstone deodorant India, General Motors Japan | 3.6 | 3.6 | 17 | |
6↑ | 9 | BBDO | Tourism Tasmania Digital Australia, Happy Bath Korea, Demazin Australia | 3.5 | 3.5 | 15 | |
7↑ | 15 | MullenLowe Group | Department of Tourism Philippines, Philippine International Convention Center, Shakey’s Philippines | 3.0 | 3.0 | 5 | |
8↓ | 2 | DDB | McDonald's Australia digital, Hang Seng Hong Kong Project, Gravity Korea | 4.8 | Foxtel Australia | 2.8 | 19 |
9↑ | - | Sapient | Mercedes-Benz China Project | 2.1 | 2.1 | 2 | |
10↑ | - | BBH | Jollibee Global | 2.0 | 2.0 | 1 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Mindshare | Yili China Digital Planning, Kasikorn Bank Thailand Project, Thai Airways(Search and Social) | 6.8 | Mondelez Australia | 5.2 | 19 |
2↑ | 13 | Starcom | Shanghai Disney Resort China, Abbott Taiwan, Laural Taiwan Project | 2.2 | 2.2 | 4 | |
3↑ | 12 | Initiative | REPCO Australia, TCP Group Thailand, Wulling Indonesia | 1.6 | 1.6 | 8 | |
4↑ | 5 | Universal McCann | Emirates Airlines Global | 1.5 | 1.5 | 1 | |
5↑ | 21 | Ikon | Myer Australia | 1.5 | 1.5 | 1 | |
6↓ | 2 | MediaCom | Hasbro Global, Citroën India, alibaba China | 1.5 | Goon Baby Diapers Thailand | 1.5 | 3 |
7↓ | 3 | Wavemaker | Mondelez Australia | 1.3 | Benetton India Digital | 1.1 | 1 |
8↓ | 7 | Spark Foundry | Ancestry.com Australia | 1.0 | 1.0 | 2 | |
9↓ | 6 | dentsu X | HDFC Ergo General Insurance Singapore Buying, Benetton India Digital | 0.5 | Vitalon Taiwan | 0.3 | 2 |
10↓ | 8 | Zenith | Vitalon Taiwan | 0.3 | 0.3 | 1 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
BBH | Jollibee | Global |
Saatchi & Saatchi | Foxtel | Australia |
McGarryBowen | Asahi Super Dry | Global |
Saatchi & Saatchi | Mondelez Biscuit Project | China |
Sapient | Mercedes-Benz Project | China |
DDB | McDonald's digital | Australia |
MullenLowe Group | Department of Tourism | Philippines |
BBDO | Tourism Tasmania Digital | Australia |
Sapient | Mercedes-Benz Project | China |
Publicis | Huawei - Digital Project | China |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
MindShare | Yili Digital Planning | China |
Universal McCann | Emirates Airlines | Global |
Starcom | Shanghai Disney Resort | China |
Ikon | Myer | Australia |
Wavemaker | Mondelez | Australia |
Mediacom | Hasbro | Global |
Havas Media | Kia | India |
Initiative | REPCO | Australia |
Initiative | TCP Group | Thailand |
Havas Media | NTUC FairPrice | Singapore |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].