Staff Reporters
Mar 4, 2019

New Business League: January 2019 report

BBDO and Mindshare are quick out of the gate as a new year of creative and media rankings begins. See who else made R3's first 2019 list.

New Business League: January 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 10 BBDO Mercedes Benz China Retainer , Remy Martin China Project, Uniliver Sariwangi Indonesia Project 23.50   23.50
2 3 Leo Burnett Audi-Branding China, Yili-Yousuanru China, CarDekho.com India 9.82   9.82
3 8 DDB Tsingtao Korea, Kwangdong Pharm Korea, GE Appliances China 6.98   6.98
4 3 Publicis OB(CASS) Korea AOR, Lead Agency, WINIX Korea AOR, Lead Agency, Galderma China Project 6.36   6.36
5 6 Saatchi & Saatchi Porsche China Retainer, Yili International China, Sands - Paiza Campaign China Project 6.13   6.13
6 12 Digitas Huawei China China Project, Mercedes-Benz China Project, Heineken China Retainer 5.51   5.51
7 1 Ogilvy Maxus China  AOR , Haier China  Project , Johnson & Johnson Japan  Project  6.19 L.P.N DEVELOPMENT THAILAND AOR  5.19
8 16 TBWA Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore 5.00   5.00
9 11 VMLY&R Australian Defence Force Recruiting Australia, Ministry of Defense ANZ, Amex ANZ 2.30   2.30
10 18 M&C Saatchi Tab Australia, Tempo Scan Group Indonesia,  1.50   1.50

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 8 Mindshare Yili(Media Planning) China AOR (Media Planning), Kangshifu Drinks Investment (China) Co. China AOR (Buying), GSK India 40.63 IKEA Indonesia Project 40.52
2 1 Wavemaker Little Red Book China, Chimelong China, Roewe China 14.07 Now TV Hong Kong 13.83
3 15 PHD Singapore Airlines Global, Bukalapak Indonesia, NZ Post New Zealand 4.50   4.50
4 3 OMD Amway China, Shuanghui (WH Group) China, Beiersdorf Indonesia, Malaysia, Philippines, Singapore and Thailand 8.58 Yili(Media Planning) China AOR (Media Planning) 3.48
5 13 Initiative Specsavers Australia, Krungsri Bank Thailand, Fujitsu General Australia 2.28   2.28
6 23 Madison Media Marico India, Marico Media India 2.25   2.25
7 19 Essence UpGrad India 0.50   0.50
8 7 Havas Media Kayo Sports Australia, Sesa Care India AOR - Integrated 0.44   0.44
9 30= Atomic 212 Charles Darwin University Asia Pacific 0.25   0.25
10 30= Cummins & Partners Jenny Craig Australia 0.25   0.25

TOP 10 APAC CREATIVE WINS

Agency Account Area
TBWA Singapore Airlines Global
BBDO Mercedes Benz China
Leo Burnett Audi-Branding China
Digitas Huawei China China
Saatchi & Saatchi Porsche China
BBDO Remy Martin China
Publicis OB(CASS) Korea
VMLY&R Australian Defence Force Recruiting Australia
BBDO Uniliver Sariwangi Indonesia
M&C Saatchi Tab Australia

TOP 10 APAC MEDIA WINS

Agency Account Area
Mindshare Yili(Media Planning) China
Mindshare Kangshifu Drinks Investment (China) Co. China
Wavemaker Little Red Book China
OMD Amway China
Mindshare GSK India
Wavemaker Chimelong China
Wavemaker Roewe China
Madison Media Marico India
PHD Singapore Airlines Global
Wavemaker Huawei New Zealand

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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