Staff Reporters
Mar 9, 2015

New Business League: January 2015 update

ASIA-PACIFIC - McCann and PHD take the lead at the start of a new cycle with wins of Rio and SC Johnson.

New Business League: January 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to


New rank Last rank Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 McCann Rio CN, Bailian Group, AGL Energy Aus, Go Air India 15.3 Merchants Bank 14.4
2 12 Saatchi & Saatchi Acer Asia-Pacific, Asia-Pacific 8 VW import CN 7.9
3 13 BBDO Dept of Transportation & Communications Philippines 7.8   7.8
4= 4 DDB VW import CN, Maxwell & Williams Australia  8.4 Bel Korea  6.1
4= 1 Ogilvy Merchants Bank CN, Environmental Protection Dept HK 7.1 Bank of Melb. 6.1
6 3 Leo Burnett Allergan APAC, Snap Deal India, Uni-President China 7.5 Anta Sportswear China  
7 7 Lowe Anta CN, Unilever Food Solutions CN 3.6   3.6
8 11 Grey Group VLCC India, Epic Network India digital project 2.8   2.8
9 8 JWT Treasury Wines Asia-Pacific 3.8 VLCC India 2.6
10 9 Dentsu True Vision Thailand, Ajinomoto Php, Prince Bay Singapore 3.2   2.5



New rank Last rank  Agency  Wins  Revenue gained (US$m) Recent losses  YTD totals (US$m)
1 9 PHD SC Johnson(Planning) APAC, SCA Tempo and Vinda Hong Kong, Carpet Court New Zealand, Audemars Piguet Hong Kong 9.3    9.3
2 11 Havas Media DE Master Blenders APAC, AXA Tianping Auto Insurance China, Kopiko Philippines. 6.7    6.7
3 1 Carat Nippon Paint China, Abbott Philippines, Mattel Australia, V8 Supercars Australia 5.3 Georg Jensen Taiwan  5.3
4 4 ZenithOptimedia Globe Telecom Philippines, Yabao China, Clarins China Digital 3.7 Masan Vietnam  3.2
5 10 Dentsu Media Toyota China Project, Department of Tourism Phillippines, Suzuki Indonesia Project 3.3 Sands(Digital) China   2.4
6 6 Vizeum Panasonic APAC, World Vision Australia, Hindware India, Merck Malaysia 4.6 AXA China  2.2
7 7 MediaCom Hua Yin China, SAB Miller India, ING Korea, Yao China 2.2 Technology Client  2.1
8 8 MEC Hanergy China, Masan Vietnam, State Grid China 1.8    1.8
9 14 Universal McCann Coke Hong Kong (Socail), Net marble Korea, Bonchon Chicken Philippines 1.8 Kopiko Philippines  0.7
10 12 Initiative ME Bank Australia 0.6 Hindware India  0.3


Rank Agency Account Market
1 Leo Burnett  Allergan Asia-Pacific
2 Saatchi & Saatchi St George Banking Group  Australia
3 Saatchi & Saatchi Acer Asia-Pacific
4 BBDO  PepsiCo brands  Indonesia
5 DDB Volkswagen (import car) China
6 McCann AGL Australia
7 Havas Worldwide Toohey's Beer Australia
8 JWT Jenny Craig Australia
9 DDB Volkswagen  Australia
10 McCann Rio China


Rank Agency Account Market
1 PHD  SC Johnson (planning) Asia-Pacific
2 Vizeum Panasonic Asia-Pacific
3 ZenithOptimedia Globe Telecom Phillippines
4 Havas Media AXA Tianping Auto China
5 Carat Nippon Paint China
6 MEC Hanergy China
7 Dentsu Media Toyota China
8 MediaCom Hua Yin China 
9 Havas Media Snapdeal(print & radio) India
10 Dentsu Media Department of Tourism Philippines


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