Staff Reporters
Mar 9, 2015

New Business League: January 2015 update

ASIA-PACIFIC - McCann and PHD take the lead at the start of a new cycle with wins of Rio and SC Johnson.

New Business League: January 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 McCann Rio CN, Bailian Group, AGL Energy Aus, Go Air India 15.3 Merchants Bank 14.4
2 12 Saatchi & Saatchi Acer Asia-Pacific, HomeAway.com Asia-Pacific 8 VW import CN 7.9
3 13 BBDO Dept of Transportation & Communications Philippines 7.8   7.8
4= 4 DDB VW import CN, Maxwell & Williams Australia  8.4 Bel Korea  6.1
4= 1 Ogilvy Merchants Bank CN, Environmental Protection Dept HK 7.1 Bank of Melb. 6.1
6 3 Leo Burnett Allergan APAC, Snap Deal India, Uni-President China 7.5 Anta Sportswear China  
7 7 Lowe Anta CN, Unilever Food Solutions CN 3.6   3.6
8 11 Grey Group VLCC India, Epic Network India digital project 2.8   2.8
9 8 JWT Treasury Wines Asia-Pacific 3.8 VLCC India 2.6
10 9 Dentsu True Vision Thailand, Ajinomoto Php, Prince Bay Singapore 3.2   2.5

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank  Agency  Wins  Revenue gained (US$m) Recent losses  YTD totals (US$m)
1 9 PHD SC Johnson(Planning) APAC, SCA Tempo and Vinda Hong Kong, Carpet Court New Zealand, Audemars Piguet Hong Kong 9.3    9.3
2 11 Havas Media DE Master Blenders APAC, AXA Tianping Auto Insurance China, Kopiko Philippines. 6.7    6.7
3 1 Carat Nippon Paint China, Abbott Philippines, Mattel Australia, V8 Supercars Australia 5.3 Georg Jensen Taiwan  5.3
4 4 ZenithOptimedia Globe Telecom Philippines, Yabao China, Clarins China Digital 3.7 Masan Vietnam  3.2
5 10 Dentsu Media Toyota China Project, Department of Tourism Phillippines, Suzuki Indonesia Project 3.3 Sands(Digital) China   2.4
6 6 Vizeum Panasonic APAC, World Vision Australia, Hindware India, Merck Malaysia 4.6 AXA China  2.2
7 7 MediaCom Hua Yin China, SAB Miller India, ING Korea, Yao China 2.2 Technology Client  2.1
8 8 MEC Hanergy China, Masan Vietnam, State Grid China 1.8    1.8
9 14 Universal McCann Coke Hong Kong (Socail), Net marble Korea, Bonchon Chicken Philippines 1.8 Kopiko Philippines  0.7
10 12 Initiative ME Bank Australia 0.6 Hindware India  0.3

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Leo Burnett  Allergan Asia-Pacific
2 Saatchi & Saatchi St George Banking Group  Australia
3 Saatchi & Saatchi Acer Asia-Pacific
4 BBDO  PepsiCo brands  Indonesia
5 DDB Volkswagen (import car) China
6 McCann AGL Australia
7 Havas Worldwide Toohey's Beer Australia
8 JWT Jenny Craig Australia
9 DDB Volkswagen  Australia
10 McCann Rio China

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 PHD  SC Johnson (planning) Asia-Pacific
2 Vizeum Panasonic Asia-Pacific
3 ZenithOptimedia Globe Telecom Phillippines
4 Havas Media AXA Tianping Auto China
5 Carat Nippon Paint China
6 MEC Hanergy China
7 Dentsu Media Toyota China
8 MediaCom Hua Yin China 
9 Havas Media Snapdeal(print & radio) India
10 Dentsu Media Department of Tourism Philippines

 

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