New Business League: January 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	2	McCann	Rio CN, Bailian Group, AGL Energy Aus, Go Air India	15.3	Merchants Bank	14.4
2	12	Saatchi & Saatchi	Acer Asia-Pacific, HomeAway.com Asia-Pacific	8	VW import CN	7.9
3	13	BBDO	Dept of Transportation & Communications Philippines	7.8		7.8
4=	4	DDB	VW import CN, Maxwell & Williams Australia	8.4	Bel Korea	6.1
4=	1	Ogilvy	Merchants Bank CN, Environmental Protection Dept HK	7.1	Bank of Melb.	6.1
6	3	Leo Burnett	Allergan APAC, Snap Deal India, Uni-President China	7.5	Anta Sportswear China
7	7	Lowe	Anta CN, Unilever Food Solutions CN	3.6		3.6
8	11	Grey Group	VLCC India, Epic Network India digital project	2.8		2.8
9	8	JWT	Treasury Wines Asia-Pacific	3.8	VLCC India	2.6
10	9	Dentsu	True Vision Thailand, Ajinomoto Php, Prince Bay Singapore	3.2		2.5

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	9	PHD	SC Johnson(Planning) APAC, SCA Tempo and Vinda Hong Kong, Carpet Court New Zealand, Audemars Piguet Hong Kong	9.3		9.3
2	11	Havas Media	DE Master Blenders APAC, AXA Tianping Auto Insurance China, Kopiko Philippines.	6.7		6.7
3	1	Carat	Nippon Paint China, Abbott Philippines, Mattel Australia, V8 Supercars Australia	5.3	Georg Jensen Taiwan	5.3
4	4	ZenithOptimedia	Globe Telecom Philippines, Yabao China, Clarins China Digital	3.7	Masan Vietnam	3.2
5	10	Dentsu Media	Toyota China Project, Department of Tourism Phillippines, Suzuki Indonesia Project	3.3	Sands(Digital) China	2.4
6	6	Vizeum	Panasonic APAC, World Vision Australia, Hindware India, Merck Malaysia	4.6	AXA China	2.2
7	7	MediaCom	Hua Yin China, SAB Miller India, ING Korea, Yao China	2.2	Technology Client	2.1
8	8	MEC	Hanergy China, Masan Vietnam, State Grid China	1.8		1.8
9	14	Universal McCann	Coke Hong Kong (Socail), Net marble Korea, Bonchon Chicken Philippines	1.8	Kopiko Philippines	0.7
10	12	Initiative	ME Bank Australia	0.6	Hindware India	0.3

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	Leo Burnett	Allergan	Asia-Pacific
2	Saatchi & Saatchi	St George Banking Group	Australia
3	Saatchi & Saatchi	Acer	Asia-Pacific
4	BBDO	PepsiCo brands	Indonesia
5	DDB	Volkswagen (import car)	China
6	McCann	AGL	Australia
7	Havas Worldwide	Toohey's Beer	Australia
8	JWT	Jenny Craig	Australia
9	DDB	Volkswagen	Australia
10	McCann	Rio	China

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	PHD	SC Johnson (planning)	Asia-Pacific
2	Vizeum	Panasonic	Asia-Pacific
3	ZenithOptimedia	Globe Telecom	Phillippines
4	Havas Media	AXA Tianping Auto	China
5	Carat	Nippon Paint	China
6	MEC	Hanergy	China
7	Dentsu Media	Toyota	China
8	MediaCom	Hua Yin	China
9	Havas Media	Snapdeal(print & radio)	India
10	Dentsu Media	Department of Tourism	Philippines