Staff Reporters
Mar 5, 2014

New Business League: January 2014 update

McCann and Carat get off to a strong start with wins including Nestlé and Friesland Campina.

New Business League: January 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 McCann WG CSG Comms Aus, Bharti Walmart India, Nestlé India project 10 Hatton Nat. Bank 10
2 1 Ogilvy Dabur India, Old Navy China, Federal Bank India 5.2 Sukishi 4.9
3 12 Dentsu Glico Vietnam project, Prudential Thailand project 5.8   4.8
4 9 Lowe Arda China, Engro Foods India, Book My Show India 3.5   3.5
5 7 Y&R ASB Aus Project, NRL Aus Project, TPS Indonesia Project 3.5   3.5
6 5 JWT Trident Group India, Greenlam India 3.3   3.3
7 6 Leo Burnett Honda Australia, Chevrolet Thailand Project 2.7   2.7
8 8 Saatchi & Saatchi VW China, Mister Potato Malaysia, Mamee Chef Malaysia 2.6 Mondelez M’sia 2.5
9 10 Grey Group Dermatix Korea Project, Cadbury India (Digital) 1.6   1.6
10 4 TBWA PTT Thai, Lee China Project, Mondelez M’sia sales 1.7   0.6

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 5 Carat Friesland Campina, Mastercard Aus, Ginvera Malaysia 13.4 Beirsdorf China 8.1
2 2 OMD Beirsdorf China, HelloWorld Australia 8.2 Lasalle Indonesia 7.1
3 13 MediaCom K2 Eider Korea, JFC Philippines, DBS Indonesia (digital) 5.2   5.2
4 12 Vizeum Reckitt Benckiser Regional, BMW Korea, Huawei India 3.6   3.6
5 11 Mindshare Nestle Malaysia 3 Tokuyo Taiwan 2.9
6 7 MEC Ajinomoto Indonesia, HuiYuan China, Lasalle Indonesia 2.6 Chanel India 2.1
7 4 UM Universities Aus, Baskin Robbins Aus, Moose Indo 1.6 Mastercard Aus 0.9
8 10 Starcom Quiksilver Aus,  Liby China (search), Guangzhou Mobile 1 New Balance Kor 0.7
9 1 ZenithOptimedia Masan Vietnam, Swarovski Korea 0.9 Reckitt Thailand 0.4
10 8 PHD Tipco Thailand, Piaggio Vietnam, Save the Children Php 0.6 Beiersdorf Php 0.1

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Lowe Friesland Campina APAC
2 Saatchi & Saatchi Volkswagen (some brands) China
3 Leo Burnett Honda Australia
4 Y&R ASB Project Australia
5 Grey Dermatix Project Korea
6 TBWA PTT Corporate Thailand
7 Y&R NRL Project Australia
8 Leo Burnett Chevrolet Sales Project Thailand
9 Ogilvy Dabur India
10 Ogilvy Old Navy China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 Carat Friesland Campina Regional
2 OMD Beirsdorf China & Indonesia
3 Carat MasterCard APAC
4 Mindshare Nestle Malaysia
5 Vizeum Reckitt Benckiser Indonesia, Php, Thailand
6 Vizeum BMW Korea Korea
7 OMD Reckitt Benckiser Pakistan
8 MediaCom K2 Eider Korea
9 MEC HuiYuan Juice China
10 MEC Ajinomoto Indonesia

 

Related Articles

Just Published

2 days ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

2 days ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

2 days ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

2 days ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.