
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
1 | 2 | McCann WG | CSG Comms Aus, Bharti Walmart India, Nestlé India project | 10 | Hatton Nat. Bank | 10 |
2 | 1 | Ogilvy | Dabur India, Old Navy China, Federal Bank India | 5.2 | Sukishi | 4.9 |
3 | 12 | Dentsu | Glico Vietnam project, Prudential Thailand project | 5.8 | 4.8 | |
4 | 9 | Lowe | Arda China, Engro Foods India, Book My Show India | 3.5 | 3.5 | |
5 | 7 | Y&R | ASB Aus Project, NRL Aus Project, TPS Indonesia Project | 3.5 | 3.5 | |
6 | 5 | JWT | Trident Group India, Greenlam India | 3.3 | 3.3 | |
7 | 6 | Leo Burnett | Honda Australia, Chevrolet Thailand Project | 2.7 | 2.7 | |
8 | 8 | Saatchi & Saatchi | VW China, Mister Potato Malaysia, Mamee Chef Malaysia | 2.6 | Mondelez M’sia | 2.5 |
9 | 10 | Grey Group | Dermatix Korea Project, Cadbury India (Digital) | 1.6 | 1.6 | |
10 | 4 | TBWA | PTT Thai, Lee China Project, Mondelez M’sia sales | 1.7 | 0.6 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
1 | 5 | Carat | Friesland Campina, Mastercard Aus, Ginvera Malaysia | 13.4 | Beirsdorf China | 8.1 |
2 | 2 | OMD | Beirsdorf China, HelloWorld Australia | 8.2 | Lasalle Indonesia | 7.1 |
3 | 13 | MediaCom | K2 Eider Korea, JFC Philippines, DBS Indonesia (digital) | 5.2 | 5.2 | |
4 | 12 | Vizeum | Reckitt Benckiser Regional, BMW Korea, Huawei India | 3.6 | 3.6 | |
5 | 11 | Mindshare | Nestle Malaysia | 3 | Tokuyo Taiwan | 2.9 |
6 | 7 | MEC | Ajinomoto Indonesia, HuiYuan China, Lasalle Indonesia | 2.6 | Chanel India | 2.1 |
7 | 4 | UM | Universities Aus, Baskin Robbins Aus, Moose Indo | 1.6 | Mastercard Aus | 0.9 |
8 | 10 | Starcom | Quiksilver Aus, Liby China (search), Guangzhou Mobile | 1 | New Balance Kor | 0.7 |
9 | 1 | ZenithOptimedia | Masan Vietnam, Swarovski Korea | 0.9 | Reckitt Thailand | 0.4 |
10 | 8 | PHD | Tipco Thailand, Piaggio Vietnam, Save the Children Php | 0.6 | Beiersdorf Php | 0.1 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Lowe | Friesland Campina | APAC |
2 | Saatchi & Saatchi | Volkswagen (some brands) | China |
3 | Leo Burnett | Honda | Australia |
4 | Y&R | ASB Project | Australia |
5 | Grey | Dermatix Project | Korea |
6 | TBWA | PTT Corporate | Thailand |
7 | Y&R | NRL Project | Australia |
8 | Leo Burnett | Chevrolet Sales Project | Thailand |
9 | Ogilvy | Dabur | India |
10 | Ogilvy | Old Navy | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Agency | Account | Market |
1 | Carat | Friesland Campina | Regional |
2 | OMD | Beirsdorf | China & Indonesia |
3 | Carat | MasterCard | APAC |
4 | Mindshare | Nestle | Malaysia |
5 | Vizeum | Reckitt Benckiser | Indonesia, Php, Thailand |
6 | Vizeum | BMW Korea | Korea |
7 | OMD | Reckitt Benckiser | Pakistan |
8 | MediaCom | K2 Eider | Korea |
9 | MEC | HuiYuan Juice | China |
10 | MEC | Ajinomoto | Indonesia |