Staff Reporters
Mar 5, 2014

New Business League: January 2014 update

McCann and Carat get off to a strong start with wins including Nestlé and Friesland Campina.

New Business League: January 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 McCann WG CSG Comms Aus, Bharti Walmart India, Nestlé India project 10 Hatton Nat. Bank 10
2 1 Ogilvy Dabur India, Old Navy China, Federal Bank India 5.2 Sukishi 4.9
3 12 Dentsu Glico Vietnam project, Prudential Thailand project 5.8   4.8
4 9 Lowe Arda China, Engro Foods India, Book My Show India 3.5   3.5
5 7 Y&R ASB Aus Project, NRL Aus Project, TPS Indonesia Project 3.5   3.5
6 5 JWT Trident Group India, Greenlam India 3.3   3.3
7 6 Leo Burnett Honda Australia, Chevrolet Thailand Project 2.7   2.7
8 8 Saatchi & Saatchi VW China, Mister Potato Malaysia, Mamee Chef Malaysia 2.6 Mondelez M’sia 2.5
9 10 Grey Group Dermatix Korea Project, Cadbury India (Digital) 1.6   1.6
10 4 TBWA PTT Thai, Lee China Project, Mondelez M’sia sales 1.7   0.6



New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 5 Carat Friesland Campina, Mastercard Aus, Ginvera Malaysia 13.4 Beirsdorf China 8.1
2 2 OMD Beirsdorf China, HelloWorld Australia 8.2 Lasalle Indonesia 7.1
3 13 MediaCom K2 Eider Korea, JFC Philippines, DBS Indonesia (digital) 5.2   5.2
4 12 Vizeum Reckitt Benckiser Regional, BMW Korea, Huawei India 3.6   3.6
5 11 Mindshare Nestle Malaysia 3 Tokuyo Taiwan 2.9
6 7 MEC Ajinomoto Indonesia, HuiYuan China, Lasalle Indonesia 2.6 Chanel India 2.1
7 4 UM Universities Aus, Baskin Robbins Aus, Moose Indo 1.6 Mastercard Aus 0.9
8 10 Starcom Quiksilver Aus,  Liby China (search), Guangzhou Mobile 1 New Balance Kor 0.7
9 1 ZenithOptimedia Masan Vietnam, Swarovski Korea 0.9 Reckitt Thailand 0.4
10 8 PHD Tipco Thailand, Piaggio Vietnam, Save the Children Php 0.6 Beiersdorf Php 0.1



Rank Agency Account Market
1 Lowe Friesland Campina APAC
2 Saatchi & Saatchi Volkswagen (some brands) China
3 Leo Burnett Honda Australia
4 Y&R ASB Project Australia
5 Grey Dermatix Project Korea
6 TBWA PTT Corporate Thailand
7 Y&R NRL Project Australia
8 Leo Burnett Chevrolet Sales Project Thailand
9 Ogilvy Dabur India
10 Ogilvy Old Navy China



Rank Agency Account Market
1 Carat Friesland Campina Regional
2 OMD Beirsdorf China & Indonesia
3 Carat MasterCard APAC
4 Mindshare Nestle Malaysia
5 Vizeum Reckitt Benckiser Indonesia, Php, Thailand
6 Vizeum BMW Korea Korea
7 OMD Reckitt Benckiser Pakistan
8 MediaCom K2 Eider Korea
9 MEC HuiYuan Juice China
10 MEC Ajinomoto Indonesia


Related Articles

Just Published

23 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.