Staff Reporters
Apr 7, 2020

New Business League: February 2020 report

Isobar, VMLY&R, BBDO, MediaCom, Zenith and Mindshare are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: February 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Instagram Japan, Nike Korea, NCS Singapore 21.8   21.8 76
2 24 Isobar TCL Electronics Global digital 10.2   10.2 3
3 21 VMLY&R Intel Global, Amorepacific China Project, Mars China Project 13.1 McDonald's Australia digital 10.1 25
4 6 BBDO Goretex Japan, Frabelle Philippines Project, Suntorypepsico Vietnam Project 9.8 Pag-IBIG Fund Philippines 9.5 26
5 13 Havas Worldwide Yili Group China, Electricity Generating Authority Of Thailand Project, SAS India Project 8.3   8.3 22
6 8 DDB McDonald's Australia digital, Star / Novidigital India Project, SkillsFuture Singapore 10.8 Streets Blue Ribbon Australia 8.3 38
7 11 Leo Burnett GlaxoSmithKline Japan Project, Takeda Japan Project, Rolex Japan Project 7.3   7.3 37
8 3 Publicis Danone China Project, Jun Le Bao China, Nestle_Starbucks China 7.0   7.0 30
9 4 Wunderman Thompson Johnson & Johnson China, Unilever China project, Aqilliz Singapore project 6.7   6.2 42
10 2 Saatchi & Saatchi HKIA Hong Kong Project, Melco Hong Kong Project, Chengdu ICC China Project 5.0   5.0 12

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 6 MediaCom Audi China Digital, Shanghai Volkswagen and Skoda China, PSA China 18.5 Goon Baby Diapers Thailand 18.3 18
2 10 Zenith Vitalon Taiwan, Shanghai General Motors China 17.8   17.8 3
3 1 Mindshare PepsiCo China, Resorts World Sentosa Singapore Digital, LINE BK Thailand 18.0 Mondelez Australia 16.5 29
4 - OMD Daimler China, Lisboa Grande China, INOVA Malaysia 17.9 Ancestry Australia 16.2 16
5 7 Wavemaker Mondelez Australia, Daimler China 16.3 Vikram Solar India 15.8 2
6 - PHD Diageo Global, Warner Bros Pictures Group Malaysia, Bayer Australia Digital 7.2 AmorePacific China 6.4 9
7 - GIC Audi China Digital 5.0   5.0 1
8 3 Initiative Pernod Ricard Australia, Aussie Home Loans Australia, Mistine Thailand 3.3   3.3 14
9= 2 Starcom Shanghai Disney Resort China, Abbott Taiwan, Skyworth China AOR (Digital media), Bio-essence Taiwan 2.5   2.5 8
9= - Omnicom Media Group Johnson & Johnson Aus & NZ 2.5   2.5 1

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
VMLY&R Intel Global
Isobar TCL Electronics digital Global
Havas Worldwide Yili Group China
72andSunny Budweiser SE Asia
DDB McDonalds  digital Australia
BBH WM Motor China
BBDO Goretex Japan
BBDO Frabelle Project Philippines
Ogilvy Instagram Japan Japan
Ogilvy Nike Korea

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Zenith Shanghai General Motors China
OMD Daimler China
Wavemaker Daimler China
MediaCom Audi digital China
Mindshare PepsiCo China
GIC Audi  digital China
PHD Diageo Global
MediaCom Shanghai Volkswagen and Skoda China
Omnicom Media Group Johnson & Johnson Aus & NZ
MediaCom PSA China

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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