CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Instagram Japan, Nike Korea, NCS Singapore | 21.8 | 21.8 | 76 | |
2↑ | 24 | Isobar | TCL Electronics Global digital | 10.2 | 10.2 | 3 | |
3↑ | 21 | VMLY&R | Intel Global, Amorepacific China Project, Mars China Project | 13.1 | McDonald's Australia digital | 10.1 | 25 |
4↑ | 6 | BBDO | Goretex Japan, Frabelle Philippines Project, Suntorypepsico Vietnam Project | 9.8 | Pag-IBIG Fund Philippines | 9.5 | 26 |
5↑ | 13 | Havas Worldwide | Yili Group China, Electricity Generating Authority Of Thailand Project, SAS India Project | 8.3 | 8.3 | 22 | |
6↑ | 8 | DDB | McDonald's Australia digital, Star / Novidigital India Project, SkillsFuture Singapore | 10.8 | Streets Blue Ribbon Australia | 8.3 | 38 |
7↑ | 11 | Leo Burnett | GlaxoSmithKline Japan Project, Takeda Japan Project, Rolex Japan Project | 7.3 | 7.3 | 37 | |
8↓ | 3 | Publicis | Danone China Project, Jun Le Bao China, Nestle_Starbucks China | 7.0 | 7.0 | 30 | |
9↓ | 4 | Wunderman Thompson | Johnson & Johnson China, Unilever China project, Aqilliz Singapore project | 6.7 | 6.2 | 42 | |
10↓ | 2 | Saatchi & Saatchi | HKIA Hong Kong Project, Melco Hong Kong Project, Chengdu ICC China Project | 5.0 | 5.0 | 12 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1↑ | 6 | MediaCom | Audi China Digital, Shanghai Volkswagen and Skoda China, PSA China | 18.5 | Goon Baby Diapers Thailand | 18.3 | 18 |
2↑ | 10 | Zenith | Vitalon Taiwan, Shanghai General Motors China | 17.8 | 17.8 | 3 | |
3↓ | 1 | Mindshare | PepsiCo China, Resorts World Sentosa Singapore Digital, LINE BK Thailand | 18.0 | Mondelez Australia | 16.5 | 29 |
4↑ | - | OMD | Daimler China, Lisboa Grande China, INOVA Malaysia | 17.9 | Ancestry Australia | 16.2 | 16 |
5↑ | 7 | Wavemaker | Mondelez Australia, Daimler China | 16.3 | Vikram Solar India | 15.8 | 2 |
6↑ | - | PHD | Diageo Global, Warner Bros Pictures Group Malaysia, Bayer Australia Digital | 7.2 | AmorePacific China | 6.4 | 9 |
7↑ | - | GIC | Audi China Digital | 5.0 | 5.0 | 1 | |
8↓ | 3 | Initiative | Pernod Ricard Australia, Aussie Home Loans Australia, Mistine Thailand | 3.3 | 3.3 | 14 | |
9=↓ | 2 | Starcom | Shanghai Disney Resort China, Abbott Taiwan, Skyworth China AOR (Digital media), Bio-essence Taiwan | 2.5 | 2.5 | 8 | |
9=↑ | - | Omnicom Media Group | Johnson & Johnson Aus & NZ | 2.5 | 2.5 | 1 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
VMLY&R | Intel | Global |
Isobar | TCL Electronics digital | Global |
Havas Worldwide | Yili Group | China |
72andSunny | Budweiser | SE Asia |
DDB | McDonalds digital | Australia |
BBH | WM Motor | China |
BBDO | Goretex | Japan |
BBDO | Frabelle Project | Philippines |
Ogilvy | Instagram Japan | Japan |
Ogilvy | Nike | Korea |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Zenith | Shanghai General Motors | China |
OMD | Daimler | China |
Wavemaker | Daimler | China |
MediaCom | Audi digital | China |
Mindshare | PepsiCo | China |
GIC | Audi digital | China |
PHD | Diageo | Global |
MediaCom | Shanghai Volkswagen and Skoda | China |
Omnicom Media Group | Johnson & Johnson | Aus & NZ |
MediaCom | PSA | China |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].