Staff Reporters
Apr 3, 2018

New Business League: February 2018 update

As it's early in the year, big moves up and down characterise the creative and media tables.

New Business League: February 2018 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Ogilvy Shemaroo India, Star Sports India Project, Tencent China 41.41   41.23
2 1 Publicis Mercedes-Benz Global, Friso China Project, UBS Hong Kong Project 29.15 Zee Entertainment India 28.85
3 6 DDB Royal Caribbean China, Health Promotion Board Singapore, Hotels.com Asia Hong Kong 14.39   14.39
4 3 Leo Burnett Abbott nutrition China, Emirates Airlines Australia, China Mobile China 12.09   12.09
5 10= J Walter Thompson SHELL Japan Project, Skechers China Project, Sino Hotels Hong Kong Project 13.05 Vegemite Australia 11.18
6 4 Isobar FMCG Client China 8.84   8.84
7 15= Publicis Groupe Campbell Soup Global 6.00   6.00
8= 5 Dentsu Subway Singapore, Land Transport Authority Singapore, Discovery Jeet India Project 4.95   4.95
8= 7 McCann WorldGroup Ali Game Korea Project, Nokia Handsets India, IDEC Japan Project 5.17 Reebok India 4.87
10 8 Saatchi & Saatchi Fiji Tourism Global, Kraft-Heinz(Planters/Heinz/Master) China Project 4.01   4.01

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Wavemaker Tata Sky India, Perfetti Van Melle India, Unicharm (Bobby/Diana) Vietnam 21.67 Campbell Soup Global 13.42
2 2 Carat Beacon Lighting Australia, SCG Thailand, Social Security Office Thailand 8.58 The Body Shop Singapore 8.26
3 3 Vizeum Goldilocks Bakeshop and Foodshop Philippines Digital, Macquarie University Australia 7.63 Amplifon (Bay Audiology) New Zealand 7.53
4 17 PHD Tautiao China OOH, BAIC China Project, Biostime China Digital and Social Buying 9.66 Diageo Hong Kong 7.28
5 6 Havas Media Godrej Indonesia, Perfetti Indonesia, Moda Operandi Hong Kong 5.29 Le Minerale Philippines 4.35
6 4 Zenith IQYI Taiwan, NIIT India Digital, Laneige Taiwan 5.92 UOB Indonesia 4.10
7 5 Universal McCann Coca-Cola Philippines, AGL Australia, H&M Hong Kong, Nestle Professional Malaysia Project 5.66 Wellcome Hong Kong 3.69
8 8 OMD Wellcome Hong Kong, Cash - Pricerite Hong Kong, Upside Australia  4.38 SCG Thailand 3.02
9 11= Spark Foundry Marriott Global, Khumo Tyres Australia, 7Travel Australia 2.47   2.47
10 11= dentsu X Car Client Australia 3.29 Mother Dairy India 2.20

TOP 10 APAC CREATIVE WINS

Rank Agency Account Area
1 Publicis Groupe Campbell Soup Global
2 DDB Royal Caribbean China
3 72andSunny Optus Australia
4 DDB Health Promotion Board Singapore
5 Saatchi & Saatchi Fiji Tourism Global
6 Grey Group Generali Asia
7 ThinkerBell Vegemite Australia
8 CARNIVO Liu Shen China
9 DDB Hotels.com Asia Hong Kong
10 R/GA National Rugby League (NRL) Australia

TOP 10 APAC MEDIA WINS

Rank Agency Account Area
1 PHD Tautiao (OOH) China
2 Publicis Groupe Campbell Soup Global
3 PHD BAIC Project China
4 Spark Foundry Marriott Global
5 Havas Media Godrej Indonesia
6 PHD Biostime (Digital and Social Buying) China
7 Wavemaker Tata Sky India
8 Initiative M G Motors India
9 Havas Media Perfetti Van Melle Indonesia
10 Wavemaker Perfetti Van Melle India

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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