Staff Reporters
Apr 5, 2016

New Business League: February 2016 update

TBWA and Vizeum jump up into the top five of the rankings, while Ogilvy and OMD maintain their places at the top.

New Business League: February 2016 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Bank of Indonesia, Mercedes-Benz Cn proj, China Telecom 27.9 SmarTone HK 27.5
2 3 Y&R Orang Tua Indo, Eveready Appliances In, CUB Aus project 12.1   12.1
3 2 DDB VW & koda Aus proj, AA Insurance NZ, SC Johnson Sg proj 12.5 L&T Realty In 11.7
4 20 TBWA Virgin Mobile Aus, Foxtel Aus project, Vivo China project 9.8 Energizer APAC 9.2
5 4 Isobar FMCG client China 8.9   8.9
6 8 JWT Jetstar Aus, Sony Six & Sony ESPN India, Lupin India 9.8 Brand USA APAC 8.5
7 9 Publicis Health Promotion Board Sg, Intex Gujarat Lions In, LeTV Cn 7.8 FMCG client Cn 6.8
8 5 Cheil Coca-Cola India project 6.5   6.5
9 19 McCann WG Celcom Malaysia, Riverside Group China, Next Japan proj 5.8 VIP India 5.6
10 12= MullenLowe Unilever Cornetto (digital) APAC, Pernod Ricard In, Vivo In 5.4   5.4



New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 OMD Carlsberg China, Volvo Australia, Credit Suisse HK 15.6 Visa HK 13.3
2 7 Maxus OLX In, OCBC Bank Sg, Danone Nutricia Aus, Westpac Aus 6.5 Acer Indonesia 6.4
3 10 Vizeum AFL Australia 5.9   5.9
4 5= Carat Greenstone Aus, Shinoken Jp, JDE China 5.8 OCBC Bank Sg 5.1
5 3 Initiative RB Asia (six markets), Qatar Aus, Cancer Council Aus 6.7 Coca-Cola Thai 5
6 2 Mindshare Yili (digital) Cn, KangShiFu (digital) Cn, Elle Sport Kor 7.8 Volvo Australia 4.8
7 4 Starcom Coca-Cola Thai, Visa HK, Etihad Airways HK 4.5   4.4
8 5= PHD Vaya Aus, High Shopping Thai, Otsuka Thang Nutrition Vt 5.1 Greenstone Aus 3.4
9 8 MEC Health Promotion Board Sg, Domino’s NZ, GoDaddy Aus 3.4 MetLife India 3.1
10 12 Dentsu Media Japan National Tourism Organisation Malaysia 1.4   1.4



Rank Agency Account Market
1 TBWA Virgin Mobile Australia
2 TBWA Foxtel project Australia
3 Ogilvy Bank of Indonesia Indonesia
4 Publicis P&G dishwashing brands APAC
5 MullenLowe Hyatt Hotels APAC
6 FCB Prudential Hong Kong
7 MullenLowe Pernod Ricard India
8 McCann WG Celcom Malaysia
9 JWT Jetstar Australia
10 BBDO The North Face China



Rank Agency Account Market
1 Maxus Westpac Australia
2 Vizeum AFL Australia
3 Mindshare KangShiFu (digital) China
4 OMD Carlsberg China
5 OMD Volvo Brands Australia
6 Havas Media Danone Nutricia two brands Indonesia
7 OMD Credit Suisse Hong Kong
8 OMD Wheelock Properties Hong Kong
9 OMD Honda Motor (motorbike) Indonesia
10 Zenith Scisky China


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