Staff Reporters
Apr 5, 2016

New Business League: February 2016 update

TBWA and Vizeum jump up into the top five of the rankings, while Ogilvy and OMD maintain their places at the top.

New Business League: February 2016 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to


New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Bank of Indonesia, Mercedes-Benz Cn proj, China Telecom 27.9 SmarTone HK 27.5
2 3 Y&R Orang Tua Indo, Eveready Appliances In, CUB Aus project 12.1   12.1
3 2 DDB VW & koda Aus proj, AA Insurance NZ, SC Johnson Sg proj 12.5 L&T Realty In 11.7
4 20 TBWA Virgin Mobile Aus, Foxtel Aus project, Vivo China project 9.8 Energizer APAC 9.2
5 4 Isobar FMCG client China 8.9   8.9
6 8 JWT Jetstar Aus, Sony Six & Sony ESPN India, Lupin India 9.8 Brand USA APAC 8.5
7 9 Publicis Health Promotion Board Sg, Intex Gujarat Lions In, LeTV Cn 7.8 FMCG client Cn 6.8
8 5 Cheil Coca-Cola India project 6.5   6.5
9 19 McCann WG Celcom Malaysia, Riverside Group China, Next Japan proj 5.8 VIP India 5.6
10 12= MullenLowe Unilever Cornetto (digital) APAC, Pernod Ricard In, Vivo In 5.4   5.4



New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 OMD Carlsberg China, Volvo Australia, Credit Suisse HK 15.6 Visa HK 13.3
2 7 Maxus OLX In, OCBC Bank Sg, Danone Nutricia Aus, Westpac Aus 6.5 Acer Indonesia 6.4
3 10 Vizeum AFL Australia 5.9   5.9
4 5= Carat Greenstone Aus, Shinoken Jp, JDE China 5.8 OCBC Bank Sg 5.1
5 3 Initiative RB Asia (six markets), Qatar Aus, Cancer Council Aus 6.7 Coca-Cola Thai 5
6 2 Mindshare Yili (digital) Cn, KangShiFu (digital) Cn, Elle Sport Kor 7.8 Volvo Australia 4.8
7 4 Starcom Coca-Cola Thai, Visa HK, Etihad Airways HK 4.5   4.4
8 5= PHD Vaya Aus, High Shopping Thai, Otsuka Thang Nutrition Vt 5.1 Greenstone Aus 3.4
9 8 MEC Health Promotion Board Sg, Domino’s NZ, GoDaddy Aus 3.4 MetLife India 3.1
10 12 Dentsu Media Japan National Tourism Organisation Malaysia 1.4   1.4



Rank Agency Account Market
1 TBWA Virgin Mobile Australia
2 TBWA Foxtel project Australia
3 Ogilvy Bank of Indonesia Indonesia
4 Publicis P&G dishwashing brands APAC
5 MullenLowe Hyatt Hotels APAC
6 FCB Prudential Hong Kong
7 MullenLowe Pernod Ricard India
8 McCann WG Celcom Malaysia
9 JWT Jetstar Australia
10 BBDO The North Face China



Rank Agency Account Market
1 Maxus Westpac Australia
2 Vizeum AFL Australia
3 Mindshare KangShiFu (digital) China
4 OMD Carlsberg China
5 OMD Volvo Brands Australia
6 Havas Media Danone Nutricia two brands Indonesia
7 OMD Credit Suisse Hong Kong
8 OMD Wheelock Properties Hong Kong
9 OMD Honda Motor (motorbike) Indonesia
10 Zenith Scisky China


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