Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Ogilvy | Bank of Indonesia, Mercedes-Benz Cn proj, China Telecom | 27.9 | SmarTone HK | 27.5 |
| 2 | 3 | Y&R | Orang Tua Indo, Eveready Appliances In, CUB Aus project | 12.1 | 12.1 | |
| 3 | 2 | DDB | VW & koda Aus proj, AA Insurance NZ, SC Johnson Sg proj | 12.5 | L&T Realty In | 11.7 |
| 4 | 20 | TBWA | Virgin Mobile Aus, Foxtel Aus project, Vivo China project | 9.8 | Energizer APAC | 9.2 |
| 5 | 4 | Isobar | FMCG client China | 8.9 | 8.9 | |
| 6 | 8 | JWT | Jetstar Aus, Sony Six & Sony ESPN India, Lupin India | 9.8 | Brand USA APAC | 8.5 |
| 7 | 9 | Publicis | Health Promotion Board Sg, Intex Gujarat Lions In, LeTV Cn | 7.8 | FMCG client Cn | 6.8 |
| 8 | 5 | Cheil | Coca-Cola India project | 6.5 | 6.5 | |
| 9 | 19 | McCann WG | Celcom Malaysia, Riverside Group China, Next Japan proj | 5.8 | VIP India | 5.6 |
| 10 | 12= | MullenLowe | Unilever Cornetto (digital) APAC, Pernod Ricard In, Vivo In | 5.4 | 5.4 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | OMD | Carlsberg China, Volvo Australia, Credit Suisse HK | 15.6 | Visa HK | 13.3 |
| 2 | 7 | Maxus | OLX In, OCBC Bank Sg, Danone Nutricia Aus, Westpac Aus | 6.5 | Acer Indonesia | 6.4 |
| 3 | 10 | Vizeum | AFL Australia | 5.9 | 5.9 | |
| 4 | 5= | Carat | Greenstone Aus, Shinoken Jp, JDE China | 5.8 | OCBC Bank Sg | 5.1 |
| 5 | 3 | Initiative | RB Asia (six markets), Qatar Aus, Cancer Council Aus | 6.7 | Coca-Cola Thai | 5 |
| 6 | 2 | Mindshare | Yili (digital) Cn, KangShiFu (digital) Cn, Elle Sport Kor | 7.8 | Volvo Australia | 4.8 |
| 7 | 4 | Starcom | Coca-Cola Thai, Visa HK, Etihad Airways HK | 4.5 | 4.4 | |
| 8 | 5= | PHD | Vaya Aus, High Shopping Thai, Otsuka Thang Nutrition Vt | 5.1 | Greenstone Aus | 3.4 |
| 9 | 8 | MEC | Health Promotion Board Sg, Domino’s NZ, GoDaddy Aus | 3.4 | MetLife India | 3.1 |
| 10 | 12 | Dentsu Media | Japan National Tourism Organisation Malaysia | 1.4 | 1.4 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | TBWA | Virgin Mobile | Australia |
| 2 | TBWA | Foxtel project | Australia |
| 3 | Ogilvy | Bank of Indonesia | Indonesia |
| 4 | Publicis | P&G dishwashing brands | APAC |
| 5 | MullenLowe | Hyatt Hotels | APAC |
| 6 | FCB | Prudential | Hong Kong |
| 7 | MullenLowe | Pernod Ricard | India |
| 8 | McCann WG | Celcom | Malaysia |
| 9 | JWT | Jetstar | Australia |
| 10 | BBDO | The North Face | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | Maxus | Westpac | Australia |
| 2 | Vizeum | AFL | Australia |
| 3 | Mindshare | KangShiFu (digital) | China |
| 4 | OMD | Carlsberg | China |
| 5 | OMD | Volvo Brands | Australia |
| 6 | Havas Media | Danone Nutricia two brands | Indonesia |
| 7 | OMD | Credit Suisse | Hong Kong |
| 8 | OMD | Wheelock Properties | Hong Kong |
| 9 | OMD | Honda Motor (motorbike) | Indonesia |
| 10 | Zenith | Scisky | China |
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