Staff Reporters
Apr 13, 2015

New Business League: February 2015 rankings

ASIA-PACIFIC - McCann stands strong atop creative rankings as Carat leaps to push PHD off its perch.

New Business League: February 2015 rankings

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 McCann Oppo Aus proj, Paytm India, HT Land Php, Biotique India 20.8 Family Mart Tw 19.5
2 (4=) Ogilvy Env Protection Dept HK, EXIM Bank India, Mphasis India 14.2 Dumex Thailand 12.9
3 (4=) DDB VW Commercial Vehicles Aus, Twitter India, Hangju Korea 15.3 Ruchi India 12.8
4 3 BBDO JW Blue Cn, Viber Media India, Globe Telecoms Php proj 11.3 FMCG client 11
5 6 Leo Burnett Carlsberg M’sia proj, Snap Deal India, Pfizer Biotech Tw 10.4 Anta China 8.1
6 2 Saatchi & Saatchi Bank of Melbourne, Monteith’s Cider Australia 8 VW Import Cn 7.9
7 9 JWT Treasury Wines APAC, AIS Thailand, Kapal Aai China 7.7 VLCC India 6.2
8 12 Publicis Sunway M’sia,Tourism NT Australia, York Malaysia 6.9 Escorts India 6.1
9 10 Dentsu WINIX Korea proj, Family Mart Tw proj, Toyota Vn proj 6.3 FMCG client 5.6
10 8 Grey Group VLCC India, Epic India digital proj, Hubtown India digital proj 5.1 Dermatix Korea 4.5

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 3 Carat SP Setia M’sia, Columbia Asia M’sia, Visit Britian Aus 11.3 O. EuroPharma 11.3
2 1 PHD Galaxy Entertainment HK, Central Group Thailand 9.7 Transitions APAC 9.2
3 2 Havas Media Mercedes-Benz Vans Aus, Inter-Ikea Cn, Mentholatum Sg 9 DF Yueda Kia Cn 5.8
4 7 MediaCom Bose Asia-Pacific, Oishi Thailand, Deakin Univ Aus 5.9 Visit Britian Aus 5.6
5= 4 ZenithOptimedia Siemens China, China Mobile (digital), Biostime China 6.1 Masan Vietnam 4.4
5= 5 Dentsu Media AIS Thailand (OOH), TongYang Magic Korea, VIVO Indonesia 5.3 Sands (digital) Cn  4.4
7 8 MEC Hanergy China, Masan Vietnam, Formosa Optical Taiwan 2   2
8 9 UM Mattel Japan, Cerebos Singapore, Disney Movie Taiwan 3.7 Kopiko Php 1.3
9 13 OMD Asia-Pacific Telecom Tw, Galaxy Entertainment China 2.9 Bose Australia 0.9
10 6 Vizeum Transitions APAC, HDFC Bank India 5.3 AP Telecom Tw 0.5

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 DDB VW (selected) Australia
2 JWT Treasury Wines APAC
3 BBDO  JW Blue Label China
4 M&C Saatchi JW Marriott APAC
5 DDB Skoda Australia
6 Grey Group ABI-Budweiser proj China
7 McCann R. Levett Bucknall proj Australia
8 Ogilvy Shing Kong Place China
9 Y&R Beteasy Project Australia
10 BBDO  P&G brands India

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 MediaCom Bose APAC
2 Universal McCann Coca-Cola Amatil Australia
2 OMD iiNet Australia
4 Havas Media Kopiko Philippines
5 Maxus Subaru Asia
6 ZenithOptimedia Siemens China
7 OMD Galaxy Entertainment Group China
8 ZenithOptimedia China Mobile (Digital) China
9 MediaCom Oishi Group Thailand
10 Vizeum Transitions APAC

 

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