Staff Reporters
Apr 2, 2014

New Business League: February 2014 update

ASIA-PACIFIC - Ogilvy overtakes McCann in creative, while Mindshare surges to the top in media rankings.

New Business League: February 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Correction, 4 April: We have updated the "Media Agency Performance League" table and the "Asia-Pacific Top 10 Media Wins" table (below). As originally published, some of Mediacom's wins were transposed with those of OMD. The errors have been corrected. R3 sincerely regrets the error. 


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 2 Ogilvy Tiffany APAC, United Spirits India, Landmark Hong Kong 16 Pond’s Men Indo 15.2
2 1 McCann WG Winix Korea, Orang Tua Indo, Haagen Dazs Taiwan 13.5 Tourism Thailand 13.4
3 6 JWT AIG, New Balance China, CIGNA Indo, Giffarine Thailand 7.4 Pop Mie Indonesia 6.9
4 5 Y&R SBI ALApromo Japan Project, Adidas Indonesia 6.7   6.7
5 9 Grey Group Electrolux Indonesia, Menarini Korea, ITC Foods India 6   6
6 3 Dentsu CP Prima Indo, AUA English Language Centre Thai Project 6.4   5.4
7 4 Lowe India, Engro Foods India, Book My Show India 5.6 Johnson’s Baby Project 5.3
8 21 DDB Audi Australia, Gumtree Australia, Sobha Developers India 7.9 Volkswagen China Brands 5.2
9 7 Leo Burnett Renault Samsung Motors Project, Indofood Indonesia 4.5 VP Bank Vietnam 4.4
10 11 Publicis Master Kong (Biscuits) China, Beiersdorf Thailand 4.2 Renault Samsung Korea 3.7



New rank Last rank Agency Wins Revenue gained (US$m) Recent lossed YTD totals (US$m)
1 5 Mindshare Nestlé Malaysia, Volvo Global, L’Oréal China 15.5 Tokuyo Taiwan 15.4
2 1 Carat MasterCard APAC, Sara Lee Aus, Neiman Marcus China 14 Grand Ho Tram China 8.6
3 3 MediaCom Fonterra ANZ, Wet and Forget NZ, Kiatnakin Bank Thai 6.7   6.7
4 9 ZenithOptimedia Honda Aus, Nestlé Philippines, Wyeth Philippines 7 Wing tai Singapore 6.1
5 2 OMD Beiersdorf China, HelloWorld Australia 8.2 Sara Lee Australia 5.8
6 4 Vizeum AXA Tian Ping China, Reckitt Benckiser APAC, BMW Korea 5.1 Cosmax Australia 5
7 7 Universal McCann Tourism Queensland, Regus Global 4.9 MasterCard APAC 3.7
8 6 MEC Whats My Number NZ, Cosmax Aus, Grand Ho Tram China 2.9 Wyeth Philippines 1.4
9 10 Dentsu Media Hi-Yes Taiwan, Sharp Thailand Project 2 Ajinomoto Indonesia 1.3
10 8 Starcom Wing tai Singapore, Easy Taxi Philippines 1.6 New Balance Korea 1.2


Rank Agency Account Market
1 Ogilvy Tiffany & Co Asia-Pacific
2 Publicis Master Kong China
2 DDB Audi Australia
4 JWT Carlsberg Regional
5 SapientNitro Metlife Asia-Pacific
6 Y&R SBI ALApromo project Japan
7 M&C Saatchi Destination NSW Australia
8 Lowe India
9 Grey Electrolux project Indonesia
10 DDB Gumtree Australia



Rank Agency Account Market
1 ZenithOptimedia Nestle Philippines
2 Mindshare Volvo Asia-Pacific
2 ZenithOptimedia Honda Australia
4 Vizeum AXA Tian Ping China
5 Universal McCann Tourism Queensland Australia
6 Universal McCann City Chain South East Asia
7 MediaCom Fonterra Australia & NZ
8 ZenithOptimedia Wyeth Philippines
9 Initiative Thai AirAsia Thailand
10 Starcom Wing tai Singapore


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