Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
Correction, 4 April: We have updated the "Media Agency Performance League" table and the "Asia-Pacific Top 10 Media Wins" table (below). As originally published, some of Mediacom's wins were transposed with those of OMD. The errors have been corrected. R3 sincerely regrets the error.
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
1 | 2 | Ogilvy | Tiffany APAC, United Spirits India, Landmark Hong Kong | 16 | Pond’s Men Indo | 15.2 |
2 | 1 | McCann WG | Winix Korea, Orang Tua Indo, Haagen Dazs Taiwan | 13.5 | Tourism Thailand | 13.4 |
3 | 6 | JWT | AIG, New Balance China, CIGNA Indo, Giffarine Thailand | 7.4 | Pop Mie Indonesia | 6.9 |
4 | 5 | Y&R | SBI ALApromo Japan Project, Adidas Indonesia | 6.7 | 6.7 | |
5 | 9 | Grey Group | Electrolux Indonesia, Menarini Korea, ITC Foods India | 6 | 6 | |
6 | 3 | Dentsu | CP Prima Indo, AUA English Language Centre Thai Project | 6.4 | 5.4 | |
7 | 4 | Lowe | Myntra.com India, Engro Foods India, Book My Show India | 5.6 | Johnson’s Baby Project | 5.3 |
8 | 21 | DDB | Audi Australia, Gumtree Australia, Sobha Developers India | 7.9 | Volkswagen China Brands | 5.2 |
9 | 7 | Leo Burnett | Renault Samsung Motors Project, Indofood Indonesia | 4.5 | VP Bank Vietnam | 4.4 |
10 | 11 | Publicis | Master Kong (Biscuits) China, Beiersdorf Thailand | 4.2 | Renault Samsung Korea | 3.7 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent lossed | YTD totals (US$m) |
1 | 5 | Mindshare | Nestlé Malaysia, Volvo Global, L’Oréal China | 15.5 | Tokuyo Taiwan | 15.4 |
2 | 1 | Carat | MasterCard APAC, Sara Lee Aus, Neiman Marcus China | 14 | Grand Ho Tram China | 8.6 |
3 | 3 | MediaCom | Fonterra ANZ, Wet and Forget NZ, Kiatnakin Bank Thai | 6.7 | 6.7 | |
4 | 9 | ZenithOptimedia | Honda Aus, Nestlé Philippines, Wyeth Philippines | 7 | Wing tai Singapore | 6.1 |
5 | 2 | OMD | Beiersdorf China, HelloWorld Australia | 8.2 | Sara Lee Australia | 5.8 |
6 | 4 | Vizeum | AXA Tian Ping China, Reckitt Benckiser APAC, BMW Korea | 5.1 | Cosmax Australia | 5 |
7 | 7 | Universal McCann | Tourism Queensland, Regus Global | 4.9 | MasterCard APAC | 3.7 |
8 | 6 | MEC | Whats My Number NZ, Cosmax Aus, Grand Ho Tram China | 2.9 | Wyeth Philippines | 1.4 |
9 | 10 | Dentsu Media | Hi-Yes Taiwan, Sharp Thailand Project | 2 | Ajinomoto Indonesia | 1.3 |
10 | 8 | Starcom | Wing tai Singapore, Easy Taxi Philippines | 1.6 | New Balance Korea | 1.2 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Ogilvy | Tiffany & Co | Asia-Pacific |
2 | Publicis | Master Kong | China |
2 | DDB | Audi | Australia |
4 | JWT | Carlsberg | Regional |
5 | SapientNitro | Metlife | Asia-Pacific |
6 | Y&R | SBI ALApromo project | Japan |
7 | M&C Saatchi | Destination NSW | Australia |
8 | Lowe | Myntra.com | India |
9 | Grey | Electrolux project | Indonesia |
10 | DDB | Gumtree | Australia |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Agency | Account | Market |
1 | ZenithOptimedia | Nestle | Philippines |
2 | Mindshare | Volvo | Asia-Pacific |
2 | ZenithOptimedia | Honda | Australia |
4 | Vizeum | AXA Tian Ping | China |
5 | Universal McCann | Tourism Queensland | Australia |
6 | Universal McCann | City Chain | South East Asia |
7 | MediaCom | Fonterra | Australia & NZ |
8 | ZenithOptimedia | Wyeth | Philippines |
9 | Initiative | Thai AirAsia | Thailand |
10 | Starcom | Wing tai | Singapore |