Staff Reporters
Jan 29, 2018

New Business League: December 2017 update

R3 offers up its complete creative and media new-business tables for 2017 in APAC, plus December's top 10 creative and media wins.

New Business League: December 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

NEW RANK PREVIOUS RANK AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
(US$m)
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m)
1 1 Ogilvy Sanofi Korea, Fitjoy Sourcing Taiwan Project, HIL Ltd-IPL India Project 98.11 SingTel Singapore 92.52
2 2 Isobar VIP Bags India Digital, Titan(Digital) Global, Canon Thailand, Sensiplus Thailand Digital 62.21 Innisfree Malaysia 62.11
3 3 McCann WorldGroup Haiyi Jiali China Project, HD Pay Korea Project, Skechers Korea Project 55.44 Hisense China 54.84
4 4 J Walter Thompson Huawei China Project, L'Oreal China Project, Frestea Indonesia 52.53 Tata Steel India 47.58
5 5 DDB KB Insurance Korea, Grovac China, Royal Carribean Cruises China Project 49.38 SilkAir Singapore 44.68
6 6 Dentsu Food & Drinks Thailand, Goomo.com India, Italthai Thailand, Naraya Thailand, Fujifilm Thailand 44.42 Uniqlo Thailand Project 44.03
7 7 Leo Burnett Gome China, Coca Cola - Rim Zim India Project, OB Beer Korea Project 37.59 McDonald's Australia 34.04
8 8 Publicis KFC Thailand, Queensland Health Australia Project, Huawei China Project, Asics China Project 34.70 ABinBev (Digital) Korea 28.67
9 9 Saatchi & Saatchi Sands China, Expedia Global, New World Property China Project 22.13 A.O.Smith China 20.97
10 10 Y&R Anmol Industries India, Soho Global Health Indonesia Project, Tata Steel India 21.21 Suncorp Bank Australia 20.16

MEDIA AGENCY PERFORMANCE LEAGUE

NEW RANK PREVIOUS RANK AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m)
1 1 Mindshare L'Oreal China, Wyeth Media Planning & Digital Buying China, Sanofi Singapore 128.47 Royal Caribbean China 116.03
2 2 MediaCom Dong Feng Peugeot &  DongFeng Citroen China, Akzo Nobel Paints Global, Singapore Govt Singapore 62.55 SM Malls Philippines 55.91
3 4 dentsu X Car Client China 42.09 Booking.com Singapore 37.06
4 3 Carat University of Adelaide Australia, Our Watch Australia, Event Hospitality & Entertainment Australia 47.69 Wyeth Media Planning & Digital Buying China 32.75
5 9 Initiative Amway & Nutrilite Thailand, Lego Global, Reckitt Benckiser Philippines, Jemena Australia 26.36 Vivo Vietnam 24.08
6 5 Universal McCann Folli Follie APAC, LEGO ANZ Australia, CoEx Australia 25.74 Muthoot Pappachan Group India 22.28
7 8 Havas Media Indofood Indonesia, OLX Indonesia, Muthoot Pappachan Group India,NETS Singapore 22.24 Coty Iran 21.87
8 6 Starcom Black Yak Korea, Fab Hotels India, URC Vietnam 31.78 AB Inbev India 20.61
9 7 Wavemaker Biostime Hong Kong, Perfetti Van Melle India, Firefox Taiwan 34.96 Perfetti van Melle Indonesia 20.48
10 10= Vizeum The Klinique Beauty & Anti Aging Center Thailand, Ministry of Labour and Social Welfare Thailand 15.35 Ikano Power Corporation Malaysia 13.37

DECEMBER'S TOP 10 CREATIVE WINS

AGENCY ACCOUNT MARKET
Saatchi & Saatchi Sands Re-Pitch China
Publicis KFC Thailand
BBDO Tiger Beer Singapore
Saatchi & Saatchi Expedia Global
MullenLowe Group Xiaomi India
Dentsu HCF Australia
Publicis Twitter Project India
DDB Grovac China
DDB Royal Carribean Cruises Project China
DDB KB Insurance Korea

DECEMBER'S TOP 10 MEDIA WINS

AGENCY ACCOUNT MARKET
MindShare L'Oreal China
Zenith Didi Chuxing China
MindShare Wyeth All Media Planning & Digital Buying China
MediaCom Dong Feng Peugeot &  DongFeng Citroen China
Initiative Reckitt Benckiser India
Dentsu Aegis Network Jaguar Land Rover Global
OMD dtac Thailand
OMD Beiersdorf Thailand
OMD Nissan Australia
Havas Media Indofood Indonesia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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