Staff Reporters
Oct 15, 2013


ASIA-PACIFIC - JWT and TBWA jump up the creative rankings, while OMD and Carat switch places in media.


Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to



New rank Last rank Agency Recent Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Yellow Pages Australia, Medilink Hong Kong Project, Axe Indonesia 62.4 CIMB Indonesia project 60.9
2 2 McCann WorldGroup Pride Philippines, Suning China, China Merchants Bank China 56.4 Line Corporation Philippines 54.7
3 3 DDB Beer Wine & Spirits Australia , Sunway Velocity Malaysia Project, Lotus Shopping Centres India 44.3 Amira Nature Foods India 37.1
4 9 JWT China Unicom China, Singapore Tourism Board Global, GSK Hong Kong 22.8 Crompton greaves India 20.4
5 8 TBWA TabCorp Australia, Lion Australia, Find All Korea 20.4 KD Navien Korea 18.6
6 5 Y&R Australia Post Australia Project, Supersport Vietnam Digital, CEEFA Consulting Australia Project 16.6 Cebuana Lhuillier Philippines 16.3
7 4 Leo Burnett China Mobile China, KT&G Korea, IDFC India project 17.7 Petronas Dagangan Malaysia 15.6
8 6 BBDO Energy Development Corporation Philippines, Sinarmas Land Indonesia, True Move Thailand 13.5 Braun  Japan 13.2
9 7 Saatchi & Saatchi Scoot Singapore, Star Cruises Regional Project, Line Philippines 13.5 Toyota Motor Philippines 12.3
10 10 Lowe D&G Vietnam Project, India, BiC Shaver Malaysia Project 12.3   10.5



New rank Last rank Agency Recent Wins Revenue gained YTD (US$m) Recent losses YTD totals (US$m)
1 1 ZenithOptimedia NSW Government Australia, Marubi China, Inbisco Malaysia 23.0 Mortgage Choice Australia 19.4
2 3 OMD Fast New Hong Kong, ETRADE Securities Hong Kong, Pepsi Hong Kong Project 28.8 Hershey's Asia Pacific 16.1
3 2 Carat Beiersdorf Thailand Digital, British Airways Australia, Stella Group China Search 16.9 ETRADE Securities Hong Kong 15.6
4 5 Havas Media Emirates Global, Audemars Piguet Hong Kong, Bloomberg TV India 14.0 DBS Bank India 12.7
5 6 MEC General Electric Australia, Reliance insurance India, Japan Association for UNHCR Japan 12.4   10.9
6 4 MediaCom Siemens Global, Coca-Cola Australia, India 13.4 NSW Government Australia 9.3
7 9= PHD Converse China, Office of the Ombudsman Hong Kong, Carpet Court New Zealand 9.3 Simple Singapore 8.8
8 8 Universal McCann Hershey's Asia Pacific, NSW Government Australia, V8 Supercars Australia 11.7 Origin Energy Australia 7.1
9 7 Initiative RACWA Australia, Sony Music Entertainment Australia, Epson Thailand 7.0   6.7
10 11 Dentsu Media Ask Japan, Kurl-On India, Department of Tourism Philippine 7.1 Mondomobile Thailand 5.4


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