Staff Reporters
Oct 15, 2013

NEW BUSINESS LEAGUE: August update

ASIA-PACIFIC - JWT and TBWA jump up the creative rankings, while OMD and Carat switch places in media.

NEW BUSINESS LEAGUE: August update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Yellow Pages Australia, Medilink Hong Kong Project, Axe Indonesia 62.4 CIMB Indonesia project 60.9
2 2 McCann WorldGroup Pride Philippines, Suning China, China Merchants Bank China 56.4 Line Corporation Philippines 54.7
3 3 DDB Beer Wine & Spirits Australia , Sunway Velocity Malaysia Project, Lotus Shopping Centres India 44.3 Amira Nature Foods India 37.1
4 9 JWT China Unicom China, Singapore Tourism Board Global, GSK Hong Kong 22.8 Crompton greaves India 20.4
5 8 TBWA TabCorp Australia, Lion Australia, Find All Korea 20.4 KD Navien Korea 18.6
6 5 Y&R Australia Post Australia Project, Supersport Vietnam Digital, CEEFA Consulting Australia Project 16.6 Cebuana Lhuillier Philippines 16.3
7 4 Leo Burnett China Mobile China, KT&G Korea, IDFC India project 17.7 Petronas Dagangan Malaysia 15.6
8 6 BBDO Energy Development Corporation Philippines, Sinarmas Land Indonesia, True Move Thailand 13.5 Braun  Japan 13.2
9 7 Saatchi & Saatchi Scoot Singapore, Star Cruises Regional Project, Line Philippines 13.5 Toyota Motor Philippines 12.3
10 10 Lowe D&G Vietnam Project, OLX.in India, BiC Shaver Malaysia Project 12.3   10.5

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent Wins Revenue gained YTD (US$m) Recent losses YTD totals (US$m)
1 1 ZenithOptimedia NSW Government Australia, Marubi China, Inbisco Malaysia 23.0 Mortgage Choice Australia 19.4
2 3 OMD Fast New Hong Kong, ETRADE Securities Hong Kong, Pepsi Hong Kong Project 28.8 Hershey's Asia Pacific 16.1
3 2 Carat Beiersdorf Thailand Digital, British Airways Australia, Stella Group China Search 16.9 ETRADE Securities Hong Kong 15.6
4 5 Havas Media Emirates Global, Audemars Piguet Hong Kong, Bloomberg TV India 14.0 DBS Bank India 12.7
5 6 MEC General Electric Australia, Reliance insurance India, Japan Association for UNHCR Japan 12.4   10.9
6 4 MediaCom Siemens Global, Coca-Cola Australia,bookmytable.in India 13.4 NSW Government Australia 9.3
7 9= PHD Converse China, Office of the Ombudsman Hong Kong, Carpet Court New Zealand 9.3 Simple Singapore 8.8
8 8 Universal McCann Hershey's Asia Pacific, NSW Government Australia, V8 Supercars Australia 11.7 Origin Energy Australia 7.1
9 7 Initiative RACWA Australia, Sony Music Entertainment Australia, Epson Thailand 7.0   6.7
10 11 Dentsu Media Ask Japan, Kurl-On India, Department of Tourism Philippine 7.1 Mondomobile Thailand 5.4

 

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