CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Cars24 services India, Shougang Group China Project, Central Familymart Thailand Project | 59.5 | KFC Singapore | 58.0 | 268 |
| 2 | 2 | DDB | H3C Annual Digital China, Gravity Korea Project, Discovery Food Network Singapore | 45.8 | Streets Blue Ribbon Australia | 43.8 | 142 |
| 3↑ | 5 | Wunderman Thompson | Nestle Indonesia, Unilever Indonesia Project,Unilever China Project | 27.3 | 26.8 | 162 | |
| 4 | 4 | Sapient | Mercedes-Benz China Project, Marriott China Project | 24.7 | 24.6 | 27 | |
| 5↓ | 3 | Isobar | TCL Electronics Global digital, Danone India digital | 22.8 | 22.8 | 68 | |
| 6 | 6 | Publicis | GSK Global Production , GSK China, Raymond Realty India, Dior China, Terrazas China | 22.1 | 21.3 | 113 | |
| 7 | 7 | VMLY&R | Zespri Global, HSBC Singapore Project, Panyadee International School Thailand Project | 21.3 | McDonald's Australia digital | 18.3 | 105 |
| 8 | 8 | Leo Burnett | Google Project, Taobao China Project, ABinBev Korea Project | 17.1 | 7 Eleven Australia | 16.1 | 104 |
| 9↑ | 10 | BBDO | Seafood Industry Australia, Stake Australia, Weis Australia | 16.1 | Pag-IBIG Fund Philippines | 14.9 | 88 |
| 10↓ | 9 | Dentsu | LG China Project, Mobile Premier League’s India, Lexus China | 14.7 | Harman - Jbl & Hk India | 13.5 | 123 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Zespri Global, Dongfeng Nissan China, Alibaba China, Oppo Malaysia | 54.0 | Hong Kong Disneyland APAC | 46.8 | 91 |
| 2 | 2 | Wavemaker | Sun Pharmaceutical Industries India, ZYBang China, Fen (Braning) China | 34.5 | ITC India | 30.3 | 42 |
| 3↑ | 4 | Zenith | GAC FCA China, Hong Kong Disneyland APAC | 32.7 | Didi China | 29.3 | 39 |
| 4↓ | 3 | Carat | Kraft Heinz Global (Non-US), Vitasoy China, Intel China, Pandora Jewellery Australia | 32.4 | Porsche Taiwan | 27.2 | 111 |
| 5↑ | 6 | MediaCom | Xiaomi Global, Tencent Fit China, RoadKing Hong Kong | 27.9 | Genuine Parts Company Australia | 22.1 | 55 |
| 6↓ | 5 | OMD | SAP India, Danone Malaysia, Wyeth Nutrition Hong Kong, Nestle E Shop Hong Kong Project | 25.4 | Carapelli Firenze India | 21.0 | 64 |
| 7 | 7 | WPP | Unilever China | 10.0 | 10.0 | 1 | |
| 8 | 8 | Starcom | Udemy India, Metro India, UpGrad India | 12.4 | Kraft Heinz Global (Non-US) | 8.8 | 39 |
| 9 | 9 | dentsu X | Huaxiaozhu China, Kewpie China | 15.4 | Axis Mutual Funds India | 7.2 | 132 |
| 10↑ | 11 | Initiative | MK Restaurant Thailand, Thai Nakorn Pattana (Preme Nobu) Thailand Project | 6.6 | RB (Reckitt Benckiser) Indonesia | 6.1 | 34 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| 72andSunny | Adobe | Global |
| VMLY&R | Zespri | Global |
| TSLA | KFC | Singapore |
| M&C Saatchi | Domain | Australia |
| Wunderman Thompson | Nestle Indonesia | Indonesia |
| Havas Worldwide | Hong Kong Airport Authority Project | Hong Kong |
| 72andSunny | Sendle | Australia |
| Havas Worldwide | Changi Airport Group | Singapore |
| Havas Worldwide | NTUC Fairprice Project | Singapore |
| BBDO | Seafood Industry | Australia |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| MediaCom | Xiaomi | Global |
| Zenith | GAC FCA | China |
| Carat | Kraft Heinz | Global (Non-US) |
| Zenith | Hong Kong Disneyland | APAC |
| Mindshare | Zespri kiwi fruit | Global |
| MediaCom | Tencent Fit | China |
| Starcom | Udemy | India |
| Wavemaker | Sun Pharmaceutical Industries | India |
| Zenith | L'Oréal | India |
| MediaCom | RoadKing | Hong Kong |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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