CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
---|---|---|---|---|---|---|
1 | 1 | Ogilvy | Campus Shoes India, Google's Ignition Labs India, Ministry of Manpower Singapore Project, EGR Group China Project | 94.32 | Amway Artistry China Project | 94.00 |
2 | 2 | Publicis | Nike China, Daimler Taiwan Project, Marster Kong China Projects, Dou Yin China Project | 67.11 | MakeMy Trip India | 66.81 |
3 | 3 | Leo Burnett | Cathay Pacific Hong Kong, Samsung Korea RETAINED Project, Anchor Electricals India, Samsung Electronics visual display Global | 66.42 | 66.42 | |
4 | 4 | J Walter Thompson | Swisse Australia, MeadJohnson China Project, Debenhams Australia, Ministry of Community & Information APAC | 56.85 | Shell Global | 44.98 |
5 | 5 | Isobar | SANA Namerakahonpo Thailand | 30.95 | 30.95 | |
6 | 9 | Saatchi & Saatchi | Siemens Home Appliances China Project, Cathay Pacific China, Cathay Pacific Australia, Singapore, New World China Property China | 29.20 | Automotive Client | 28.60 |
7 | 6 | Dentsu | Grande Asset Thailand, Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand | 29.32 | Uber India Project | 28.02 |
8 | 7 | McCann WorldGroup | China Merchants Bank China Project, Distell Taiwan Project, Microsoft China, Estee Lauder Japan Project | 29.21 | Cathay Pacific Global | 27.04 |
9 | 8 | DDB | Volkswagen New Zealand, TCS-iON India, Bestochem Pharma India, SOL Bridge Agency 18H2 Contract China | 45.90 | Samsung Electronics visual display Global | 22.90 |
10 | 10 | MullenLowe Group | Pharmeasy India Retainer, Modern Bread India Retainer, ITC India Retainer, Electronic Products India | 14.11 | Macquarie University Australia | 13.61 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
---|---|---|---|---|---|---|
1 | 4 | MediaCom | Vivo India, Hilton Hotels & Resorts Global, Little Red Book China, Mars Global | 56.19 | Hong Kong Telecom Hong Kong Project | 47.10 |
2 | 2 | Mindshare | Unilever India AOR (Digital), China Sports Lottery China, CapitaLand Singapore, Mondelez ANZ & Japan | 47.49 | TANGS Singapore | 31.75 |
3 | 3 | Wavemaker | JALA China Planning AOR, Tempo Scan Group Indonesia, GoBear Indonesia, Mondelez India | 45.22 | Hong Kong DisneyLand Hong Kong AOR (SEM) | 27.33 |
4 | 1 | Universal McCann | Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia | 31.02 | Cathay Pacific Global | 27.12 |
5 | 5 | PHD | ComTruth Communication Consultants Taiwan Project, Sanyang Motor Co., Ltd Taiwan Project, Resort World at Sentosa Taiwan Project, HSBC Malaysia & Singapore & Tiwan | 21.19 | Unilever India AOR (Digital) | 14.06 |
6 | 7 | dentsu X | Coolwinks.com India | 24.47 | Australian Fed Gov Australia | 13.61 |
7 | 10 | Spark Foundry | Mondelez APAC, Lenovo Global, Marriott Global | 13.00 | 13.00 | |
8 | 6 | Carat | Gov of West Australia, SonyMobile Taiwan, PearlAbyss_Black Desert Taiwan | 33.50 | BAM - Bangkok Commercial Asset Management Company Thailand AOR (Digital) | 11.23 |
9 | 9 | Vizeum | Dentiste Thailand Project, Bertram Chemical (1982) Ltd. Thailand project, New Hampshire Insurance Company Thailand project, Mamee Double-Decker Thailand | 11.31 | 10.65 | |
10 | 12 | Havas Media | China Telecom China, Oyo Rooms India Media AOR, OYO India, Tony Bianco Australia Digital | 14.40 | CapitaLand Singapore | 10.41 |
TOP 10 APAC CREATIVE WINS
Agency | Account | Area |
---|---|---|
Saatchi & Saatchi | Siemens Home Appliances | China |
Leo Burnett | Cathay Pacific | Hong Kong |
Wieden+Kennedy | Ikea | China |
Publicis | Nike | China |
Leo Burnett | Samsung | Korea |
Y&R | Puma | China |
Publicis | Daimler | Taiwan |
Digitas | Cathay Pacific | Hong Kong |
Digitas | Huawei China | China |
Publicis | Marster Kong | China |
TOP 10 APAC MEDIA WINS
Agency | Account | Area |
---|---|---|
Mindshare | Unilever | India |
MediaCom | Vivo | India |
Havas Media | China Telecom | China |
Wavemaker | JALA | China |
Publicis Media | Cathay Pacific | Global |
MediaCom | Hilton Hotels & Resorts | Global |
Wavemaker | Tempo Scan Group | Indonesia |
Mindshare | China Sports Lottery | China |
MediaCom | Little Red Book | China |
Mindshare | CapitaLand | Singapore |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].