Staff Reporters
Oct 10, 2018

New Business League: August 2018 report

Saatchi & Saatchi, Dentsu, MediaCom, UM, Spark Foundry and Havas Media are among the agencies making moves in R3's latest tally. Plus, see the month's top 10 APAC wins.

New Business League: August 2018 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Campus Shoes India, Google's Ignition Labs India, Ministry of Manpower Singapore Project, EGR Group China Project 94.32 Amway Artistry China Project 94.00
2 2 Publicis Nike China, Daimler Taiwan Project, Marster Kong China Projects, Dou Yin China Project 67.11 MakeMy Trip India 66.81
3 3 Leo Burnett Cathay Pacific Hong Kong, Samsung Korea RETAINED Project, Anchor Electricals India, Samsung Electronics visual display Global 66.42   66.42
4 4 J Walter Thompson Swisse Australia, MeadJohnson China Project, Debenhams Australia, Ministry of Community & Information APAC 56.85 Shell Global 44.98
5 5 Isobar SANA Namerakahonpo Thailand 30.95   30.95
6 9 Saatchi & Saatchi Siemens Home Appliances China Project, Cathay Pacific China, Cathay Pacific Australia, Singapore, New World China Property China 29.20 Automotive Client  28.60
7 6 Dentsu Grande Asset Thailand, Fujifilm Thailand, Easy Buy Thailand, Mandom Thailand 29.32 Uber India Project 28.02
8 7 McCann WorldGroup China Merchants Bank China Project, Distell Taiwan Project, Microsoft China, Estee Lauder Japan Project 29.21 Cathay Pacific Global 27.04
9 8 DDB Volkswagen New Zealand, TCS-iON India, Bestochem Pharma India, SOL Bridge Agency 18H2 Contract China 45.90 Samsung Electronics visual display Global 22.90
10 10 MullenLowe Group Pharmeasy India Retainer, Modern Bread India Retainer, ITC India Retainer, Electronic Products India 14.11 Macquarie University Australia 13.61

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 4 MediaCom Vivo India, Hilton Hotels & Resorts Global, Little Red Book China, Mars Global 56.19 Hong Kong Telecom Hong Kong Project 47.10
2 2 Mindshare Unilever India AOR (Digital), China Sports Lottery China, CapitaLand Singapore, Mondelez ANZ & Japan 47.49 TANGS Singapore 31.75
3 3 Wavemaker JALA China Planning AOR, Tempo Scan Group Indonesia, GoBear Indonesia, Mondelez India 45.22 Hong Kong DisneyLand Hong Kong AOR (SEM) 27.33
4 1 Universal McCann Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia 31.02 Cathay Pacific Global 27.12
5 5 PHD ComTruth Communication Consultants Taiwan Project,  Sanyang Motor Co., Ltd Taiwan Project, Resort World at Sentosa Taiwan Project, HSBC Malaysia & Singapore & Tiwan 21.19 Unilever India AOR (Digital) 14.06
6 7 dentsu X Coolwinks.com India 24.47 Australian Fed Gov Australia 13.61
7 10 Spark Foundry Mondelez APAC, Lenovo Global, Marriott Global 13.00   13.00
8 6 Carat Gov of West Australia, SonyMobile Taiwan, PearlAbyss_Black Desert Taiwan 33.50 BAM - Bangkok Commercial Asset Management Company Thailand AOR (Digital) 11.23
9 9 Vizeum Dentiste Thailand Project, Bertram Chemical (1982) Ltd. Thailand project, New Hampshire Insurance Company Thailand project, Mamee Double-Decker Thailand 11.31   10.65
10 12 Havas Media China Telecom China, Oyo Rooms India Media AOR, OYO India, Tony Bianco Australia Digital 14.40 CapitaLand Singapore 10.41

TOP 10 APAC CREATIVE WINS

Agency Account Area
Saatchi & Saatchi Siemens Home Appliances China
Leo Burnett Cathay Pacific Hong Kong
Wieden+Kennedy Ikea China
Publicis Nike China
Leo Burnett Samsung Korea
Y&R Puma China
Publicis Daimler Taiwan
Digitas Cathay Pacific Hong Kong
Digitas Huawei China China
Publicis Marster Kong China

TOP 10 APAC MEDIA WINS

Agency Account Area
Mindshare Unilever India
MediaCom Vivo India
Havas Media China Telecom China
Wavemaker JALA China
Publicis Media Cathay Pacific Global
MediaCom Hilton Hotels & Resorts Global
Wavemaker Tempo Scan Group Indonesia
Mindshare China Sports Lottery China
MediaCom Little Red Book China
Mindshare CapitaLand Singapore

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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