Staff Reporters
Oct 17, 2014

New Business League: August 2014 update

ASIA-PACIFIC - Ogilvy and Carat hold on to top spots as Leo Burnett, Y&R and ZenithOptimedia move up the ranks.

New Business League: August 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].



New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Hamilton H’wares In, Eris Lifesciences In, Bandhan Bank In 73.6 Myer Australia 61.3
2 2 McCann WG Consumer Affairs Victoria Aus, Shayer Dev Aus 59.2 AMO Japan 54.4
3= 4 Leo Burnett Newell Rubbermaid Jp, Shui On Land Cn, Tata Glob Bvgs In 31.8 Micromax Mob In 30.1
3= 5 Y&R Diageo Haig Club & Bailey’s Cn, LandRover Sg, Wearnes Sg 35.5 LG NZ project 30.1
5 3 DDB Ayala Corp Php project, Bank of Thailand project 32.2 VW China (part) 28.9
6 6 SapientNitro Citibank regional proj, Mondelez (digital) Aus, MCM Sg proj 16   16
7 11 Lowe GKB Lens Pvt Ltd India proj, Ranbaxy Labs India, ITC India 15.6 J’son Baby Indo 14.9
8 7 JWT Transport for NSW Aus, Beyondblue Aus, La Trobe Uni Aus 16.6 SpiceJet India 14.2
9 12 BBDO Myer Aus, Honda Auto Mobile Thai, Manila Bulletin Php 14.3 Hindustan Lfcr In 12.1
10 8 Dentsu Maruti Suzuki In, True Vsns Thai, Trung Nguyen Coffee Viet 13.7 Sanyo Shokai Jp 11.8



New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat W’worths Aus, Friesland C’pina Msia, Aje Thai Big Cola Thai 71.7 SouthernU’n Msia 65.4
2 2 Mindshare Bank Danamon Indo, Bajaj Auto In, Bangkok Air Thai proj 29.1 Pandora HK 22
3 4 ZenithOptimedia CP Grp Cn, Skycity Auckland NZ, Stop Teen Moms Thai 18.8 Bausch+Lomb Cn 17.3
4 3 OMD Dubai Tourism Aus, JS AdwaysGp Tw, Kent RO Syst Ltd In 29.9 Skycity Auck’d NZ 17.2
5 5 Starcom AIG Msia, Diageo Australia, Lazada Msia, Open House Sg 14.7 Garuda (dig) Indo 12.4
6 6 Vizeum Beijing Mobile China, Giti China 11.5 RAC WA(dig) Aus 10.9
7 7 MediaCom Sony Activation reg, Symentac reg, Roche Diagnostics In 10.6 RACV Australia 8
8 8 PHD MicaraLand Php, Philippines OPPO MobTch, Tw 7.4 Banana Boat Aus 6.4
9 10 Havas Media World Kabaddi Lg In, Modern Brands Aus, Valspar Aus 10.5 JPMorgan (dig) Tw 5.6
10 11 Dentsu Media Menarini Korea, Canon India project, Marmot Korea 6.3 KNT (dig) Japan 5.5



Rank Agency Account Market
1 BBDO Myer Australia
2 Y&R Diageo Haig Club & Bailey's China
3 Saatchi & Saatchi Sands China
4 Lowe GKB Lens Pvt Ltd India
5 Leo Burnett Shui On Land project China
6 Leo Burnett Tata Global Bevrages project India
7 DDB Ayala Corporation project Philippines
8 DDB Bankof Thailand project Thailand
9 DDB Krung Thai Bank project Thailand
10 Leo Burnett Newell Rubbermaid (Aprica) Japan



Rank Agency Account Market
1 Carat Woolworths Australia
2 Vizeum Beijing Mobile (planning) China
3 Mindshare Nike China
4 Carat Friesland Campina Malaysia
5 Vizeum BMW India India
6 Dentsu Media Menarini Korea
7 OMD Dubai Tourism Australia
8 ZenithOptimedia CP Group China
9 Havas Media World Kabaddi League India
10 Starcom Antacid brand Philippines


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