Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Ogilvy | Hamilton H’wares In, Eris Lifesciences In, Bandhan Bank In | 73.6 | Myer Australia | 61.3 |
| 2 | 2 | McCann WG | Consumer Affairs Victoria Aus, Shayer Dev Aus | 59.2 | AMO Japan | 54.4 |
| 3= | 4 | Leo Burnett | Newell Rubbermaid Jp, Shui On Land Cn, Tata Glob Bvgs In | 31.8 | Micromax Mob In | 30.1 |
| 3= | 5 | Y&R | Diageo Haig Club & Bailey’s Cn, LandRover Sg, Wearnes Sg | 35.5 | LG NZ project | 30.1 |
| 5 | 3 | DDB | Ayala Corp Php project, Bank of Thailand project | 32.2 | VW China (part) | 28.9 |
| 6 | 6 | SapientNitro | Citibank regional proj, Mondelez (digital) Aus, MCM Sg proj | 16 | 16 | |
| 7 | 11 | Lowe | GKB Lens Pvt Ltd India proj, Ranbaxy Labs India, ITC India | 15.6 | J’son Baby Indo | 14.9 |
| 8 | 7 | JWT | Transport for NSW Aus, Beyondblue Aus, La Trobe Uni Aus | 16.6 | SpiceJet India | 14.2 |
| 9 | 12 | BBDO | Myer Aus, Honda Auto Mobile Thai, Manila Bulletin Php | 14.3 | Hindustan Lfcr In | 12.1 |
| 10 | 8 | Dentsu | Maruti Suzuki In, True Vsns Thai, Trung Nguyen Coffee Viet | 13.7 | Sanyo Shokai Jp | 11.8 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Carat | W’worths Aus, Friesland C’pina Msia, Aje Thai Big Cola Thai | 71.7 | SouthernU’n Msia | 65.4 |
| 2 | 2 | Mindshare | Bank Danamon Indo, Bajaj Auto In, Bangkok Air Thai proj | 29.1 | Pandora HK | 22 |
| 3 | 4 | ZenithOptimedia | CP Grp Cn, Skycity Auckland NZ, Stop Teen Moms Thai | 18.8 | Bausch+Lomb Cn | 17.3 |
| 4 | 3 | OMD | Dubai Tourism Aus, JS AdwaysGp Tw, Kent RO Syst Ltd In | 29.9 | Skycity Auck’d NZ | 17.2 |
| 5 | 5 | Starcom | AIG Msia, Diageo Australia, Lazada Msia, Open House Sg | 14.7 | Garuda (dig) Indo | 12.4 |
| 6 | 6 | Vizeum | Beijing Mobile China, Giti China | 11.5 | RAC WA(dig) Aus | 10.9 |
| 7 | 7 | MediaCom | Sony Activation reg, Symentac reg, Roche Diagnostics In | 10.6 | RACV Australia | 8 |
| 8 | 8 | PHD | MicaraLand Php, Philippines OPPO MobTch, Alifetale.com Tw | 7.4 | Banana Boat Aus | 6.4 |
| 9 | 10 | Havas Media | World Kabaddi Lg In, Modern Brands Aus, Valspar Aus | 10.5 | JPMorgan (dig) Tw | 5.6 |
| 10 | 11 | Dentsu Media | Menarini Korea, Canon India project, Marmot Korea | 6.3 | KNT (dig) Japan | 5.5 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | BBDO | Myer | Australia |
| 2 | Y&R | Diageo Haig Club & Bailey's | China |
| 3 | Saatchi & Saatchi | Sands | China |
| 4 | Lowe | GKB Lens Pvt Ltd | India |
| 5 | Leo Burnett | Shui On Land project | China |
| 6 | Leo Burnett | Tata Global Bevrages project | India |
| 7 | DDB | Ayala Corporation project | Philippines |
| 8 | DDB | Bankof Thailand project | Thailand |
| 9 | DDB | Krung Thai Bank project | Thailand |
| 10 | Leo Burnett | Newell Rubbermaid (Aprica) | Japan |
ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | Carat | Woolworths | Australia |
| 2 | Vizeum | Beijing Mobile (planning) | China |
| 3 | Mindshare | Nike | China |
| 4 | Carat | Friesland Campina | Malaysia |
| 5 | Vizeum | BMW India | India |
| 6 | Dentsu Media | Menarini | Korea |
| 7 | OMD | Dubai Tourism | Australia |
| 8 | ZenithOptimedia | CP Group | China |
| 9 | Havas Media | World Kabaddi League | India |
| 10 | Starcom | Antacid brand | Philippines |
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