CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Singapore Police Force, Sheela Foam India, Yuan education China Project | 30.4 | 30.4 | 117 | |
2 | 2 | DDB | Union Bank of India, Amway 'Breakfast' China Project, Shapoorji Paloonji Project | 22.8 | Streets Blue Ribbon Australia | 20.8 | 72 |
3↑ | 9 | Sapient | Mercedes-Benz China Project, Marriott China Project | 18.2 | 18.1 | 12 | |
4 | 4 | Wunderman Thompson | MengNiu China,Sugarlite APAC, Estee Lauder China Project | 15.5 | 15.0 | 88 | |
5 | 5 | VMLY&R | Adidas China digital, Telekom Malaysia, The Lee Brand Global | 17.8 | McDonald's Australia digital | 14.8 | 48 |
6↓ | 3 | Isobar | TCL Electronics Global digital, Xiaomi China Project, Polestar Project | 14.0 | 14.0 | 22 | |
7↑ | 8 | Leo Burnett | Samsung Korea Project, Zuoyebang China, WeBank China | 11.7 | 11.7 | 56 | |
8↑ | 11 | Publicis | GSK China, Raymond Realty India, Yves Saint Laurent Korea Project | 11.1 | 11.1 | 53 | |
9↓ | 6 | BBDO | Brookvale Union Australia, | 10.9 | Pag-IBIG Fund Philippines | 9.8 | 42 |
10 | 10 | Dentsu | Mobile Premier League’s India, Lexus China, Honda China Project | 8.9 | 8.9 | 71 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1↑ | 2 | Mindshare | Zhejiang Geely Auto Sales (Planning), KangShiFu China | 44.8 | University of Auckland New Zealand | 43.2 | 51 |
2↓ | 1 | MediaCom | SIE China, Nintendo China, Duracell Global | 21.8 | Goon Baby Diapers Thailand | 20.9 | 29 |
3↑ | 6 | Carat | Kangshifu Noodles China, Pandora jewellery Australia | 25.9 | Shanghai Disney Resort China | 20.3 | 65 |
4↑ | 5 | Zenith | FCA Jeep China, Vitalon Taiwan, Shanghai General Motors China | 20.3 | 17.2 | 4 | |
5↓ | 4 | Wavemaker | Mondelez Australia, Daimler China | 16.3 | Vikram Solar India | 14.8 | 2 |
6↓ | 3 | OMD | FEDEX TNT Singapore, Daimler China, Lisboa Grande China, INOVA Malaysia | 19.3 | McDonald's China (Planning) | 10.5 | 30 |
7↑ | - | WPP | Unilever China | 10.0 | 10.0 | 1 | |
8↑ | - | Publicis Media | McDonald's China (Planning) | 7.5 | 7.5 | 1 | |
9↑ | 10 | Initiative | Pernod Ricard Winemakers APAC, Lysol China Project | 5.6 | 5.6 | 21 | |
10↓ | 7 | CIG | Audi China Digital | 5.0 | 5.0 | 1 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
VMLY&R | Adidas Digital | China |
Leo Burnett | Samsung Project | Korea |
BBH | Jollibee Food Corporation | Singapore |
Leo Burnett | Zuoyebang | China |
Dentsu | Mobile Premier League’s | India |
M&C Saatchi | XL Home | Indonesia |
DDB | Union Bank of India Project | India |
Isobar | Xiaomi Project | China |
Saatchi & Saatchi | Pechoin Project | China |
Wunderman Thompson | MengNiu | China |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Mindshare | Zhejiang Geely Auto sales co., LTD | China |
Mindshare | KangShiFu | China |
WPP | Unilever | China |
Publicis Media | McDonald's (Planning) | China |
Zenith | FCA Jeep | China |
MediaCom | SIE | China |
Mindshare | Xueersi Education | China |
MediaCom | Nintendo | China |
Initiative | Pernod Ricard Winemakers | APAC |
MediaCom | Duracell | Global |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].