Staff Reporters
Jun 4, 2020

New Business League: April 2020 report

See which agencies shiftied position in R3's latest tally of APAC new business. Plus, the top 10 APAC wins.

New Business League: April 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Singapore Police Force, Sheela Foam India, Yuan education China Project 30.4   30.4 117
2 2 DDB Union Bank of India, Amway 'Breakfast' China Project, Shapoorji Paloonji Project 22.8 Streets Blue Ribbon Australia 20.8 72
3 9 Sapient Mercedes-Benz China Project, Marriott China Project 18.2   18.1 12
4 4 Wunderman Thompson MengNiu China,Sugarlite APAC, Estee Lauder China Project 15.5   15.0 88
5 5 VMLY&R Adidas China digital, Telekom Malaysia, The Lee Brand Global 17.8 McDonald's Australia digital 14.8 48
6 3 Isobar TCL Electronics Global digital, Xiaomi China Project, Polestar Project 14.0   14.0 22
7 8 Leo Burnett Samsung Korea Project, Zuoyebang China, WeBank China 11.7   11.7 56
8 11 Publicis GSK China, Raymond Realty India, Yves Saint Laurent Korea Project 11.1   11.1 53
9 6 BBDO Brookvale Union Australia,  10.9 Pag-IBIG Fund Philippines 9.8 42
10 10 Dentsu Mobile Premier League’s India, Lexus China, Honda China Project 8.9   8.9 71

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 2 Mindshare Zhejiang Geely Auto Sales (Planning), KangShiFu China 44.8 University of Auckland New Zealand 43.2 51
2 1 MediaCom SIE China, Nintendo China, Duracell Global 21.8 Goon Baby Diapers Thailand 20.9 29
3 6 Carat Kangshifu Noodles China, Pandora jewellery Australia 25.9 Shanghai Disney Resort China 20.3 65
4 5 Zenith FCA Jeep China, Vitalon Taiwan, Shanghai General Motors China 20.3   17.2 4
5 4 Wavemaker Mondelez Australia, Daimler China 16.3 Vikram Solar India 14.8 2
6 3 OMD FEDEX TNT Singapore, Daimler China, Lisboa Grande China, INOVA Malaysia 19.3 McDonald's China (Planning) 10.5 30
7 - WPP Unilever China 10.0   10.0 1
8 - Publicis Media McDonald's China (Planning) 7.5   7.5 1
9 10 Initiative Pernod Ricard Winemakers APAC, Lysol China Project 5.6   5.6 21
10 7 CIG Audi China Digital 5.0   5.0 1

TOP 10 APAC CREATIVE WINS

 

AGENCY ACCOUNT AREA
VMLY&R Adidas Digital China
Leo Burnett Samsung Project Korea
BBH Jollibee Food Corporation Singapore
Leo Burnett Zuoyebang China
Dentsu Mobile Premier League’s India
M&C Saatchi XL Home Indonesia
DDB Union Bank of India Project India
Isobar Xiaomi Project China
Saatchi & Saatchi Pechoin Project China
Wunderman Thompson MengNiu China

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Mindshare Zhejiang Geely Auto sales co., LTD China
Mindshare KangShiFu China
WPP Unilever China
Publicis Media McDonald's (Planning) China
Zenith FCA Jeep China
MediaCom SIE China
Mindshare Xueersi Education China
MediaCom Nintendo China
Initiative Pernod Ricard Winemakers APAC
MediaCom Duracell Global

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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