Staff Reporters
May 30, 2018

New Business League: April 2018 update

Big changes on the media league table as Carat takes the lead.

New Business League: April 2018 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m) Number of wins
1 1 Ogilvy National Council of Social Services Singapore, Chumbak India, ERG China Project 55.08 Amway Artistry China Project 54.76 144
2 2 Publicis AXA Hong Kong Project, Luzhou Old Cellar China, Diageo China 36.20 Zee Entertainment India 35.90 68
3 5 J Walter Thompson ASUS Global, NetEase China, MQDC APAC 30.77 Edgewell Global 26.30 77
4 3 Leo Burnett WeBank China, ChungHwa Telecom Taiwan Project, Samsonite Hong Kong Project 21.83   21.83 117
5 6 Isobar SANA Namerakahonpo Thailand 21.48   21.48 114
6 4 DDB Hindware's Moonbow India, New Zealand Steel Project, TNA - CISCO China Project 22.80 Starhub Singapore 20.77 75
7 10 Dentsu Smart Communications Philippines Project, PLDT Philippines Project, Honda Thailand Project 16.80 HP Japan Project 15.80 91
8 8 McCann WorldGroup Resolve Finance Australia Project, Apollo Pipes India, Shenzhen Happy Valley China Project 11.64 Reebok India 11.26 94
9 7 Saatchi & Saatchi Fiji Tourism Global, Macro China, Patanjali India 10.52   10.52 28
10 9 Havas Worldwide Chatime Australia, Red Bull Flugtag Australia, Ikea Japan Project 8.73   8.73 14

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m) Number of wins
1 5 Carat Microsoft Global, Kubota Thailand Project, British Council India 29.22 LEGO Thailand 28.43 92
2 1 Wavemaker Lianjia China, Union Pay International China, Amore Pacific Hong Kong 30.13 Wipro Consumer Care India 20.08 66
3 4 PHD HSBC Global, Hong Kong Jockey Club Hong Kong, Oppo Mobile(ATL) Philippines 19.56 Diageo Hong Kong 17.18 33
4 3 Universal McCann NCSS Singapore, LGT Private Banking Singapore, Australian Fed Gov Australia 14.35 Wellcome Hong Kong 12.38 20
5 2 Vizeum Taisho Pharmaceutical Indonesia, Internet Provider Indonesia, SnailWhite Gold Thailand 11.98 Simplot New Zealand 11.82 56
6 18 dentsu X Car Client Australia 20.77 Australian Fed Gov Australia 11.19 82
7 10 OMD Telstra's Belong Australia, Mazda (Mazda 2 and CX#) Australia 10.55 SCG Thailand 8.52 32
8 6 Havas Media Netmeds.com India, Sun Rice Australia Project, GAC Triumpchi China 7.04 Le Minerale Philippines 6.09 22
9 7 Zenith Didi Australia, Ixigo India, Pierre Fabre China 7.30 Future Motors-Product Hong Kong 5.23 15
10 9 Spark Foundry Marriott Global, Khumo Tyres Australia, 7Travel Australia 4.07   4.07 9

TOP 10 APAC CREATIVE WINS

Agency Account Area
WPP(Team Energy) BP Global
TBWA SA Tourism Australia
BBDO Café De Coral China
BBDO DIDI China
BBDO Perodua Malaysia
Accenture Radisson Hotels (Digital) Global
BBDO DJI Global Global
Publicis AXA Project Hong Kong
MullenLowe Group Edgewell Personal Care Company Global
TBWA Amazon Australia

TOP 10 APAC MEDIA WINS

Agency Account Area
Carat Microsoft Global
PHD HSBC Global
WPP(Team Energy) BP Global
M2M Hyundai Australia
OMD Telstra's Belong Australia
Wavemaker Lianjia China
OMD Belong Australia
Wavemaker Union Pay International China
PHD Hong Kong Jockey Club Hong Kong
OMD Mazda (Mazda 2 and CX#) Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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