CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) | Number of wins |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Ogilvy | National Council of Social Services Singapore, Chumbak India, ERG China Project | 55.08 | Amway Artistry China Project | 54.76 | 144 |
| 2 | 2 | Publicis | AXA Hong Kong Project, Luzhou Old Cellar China, Diageo China | 36.20 | Zee Entertainment India | 35.90 | 68 |
| 3 | 5 | J Walter Thompson | ASUS Global, NetEase China, MQDC APAC | 30.77 | Edgewell Global | 26.30 | 77 |
| 4 | 3 | Leo Burnett | WeBank China, ChungHwa Telecom Taiwan Project, Samsonite Hong Kong Project | 21.83 | 21.83 | 117 | |
| 5 | 6 | Isobar | SANA Namerakahonpo Thailand | 21.48 | 21.48 | 114 | |
| 6 | 4 | DDB | Hindware's Moonbow India, New Zealand Steel Project, TNA - CISCO China Project | 22.80 | Starhub Singapore | 20.77 | 75 |
| 7 | 10 | Dentsu | Smart Communications Philippines Project, PLDT Philippines Project, Honda Thailand Project | 16.80 | HP Japan Project | 15.80 | 91 |
| 8 | 8 | McCann WorldGroup | Resolve Finance Australia Project, Apollo Pipes India, Shenzhen Happy Valley China Project | 11.64 | Reebok India | 11.26 | 94 |
| 9 | 7 | Saatchi & Saatchi | Fiji Tourism Global, Macro China, Patanjali India | 10.52 | 10.52 | 28 | |
| 10 | 9 | Havas Worldwide | Chatime Australia, Red Bull Flugtag Australia, Ikea Japan Project | 8.73 | 8.73 | 14 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) | Number of wins |
|---|---|---|---|---|---|---|---|
| 1 | 5 | Carat | Microsoft Global, Kubota Thailand Project, British Council India | 29.22 | LEGO Thailand | 28.43 | 92 |
| 2 | 1 | Wavemaker | Lianjia China, Union Pay International China, Amore Pacific Hong Kong | 30.13 | Wipro Consumer Care India | 20.08 | 66 |
| 3 | 4 | PHD | HSBC Global, Hong Kong Jockey Club Hong Kong, Oppo Mobile(ATL) Philippines | 19.56 | Diageo Hong Kong | 17.18 | 33 |
| 4 | 3 | Universal McCann | NCSS Singapore, LGT Private Banking Singapore, Australian Fed Gov Australia | 14.35 | Wellcome Hong Kong | 12.38 | 20 |
| 5 | 2 | Vizeum | Taisho Pharmaceutical Indonesia, Internet Provider Indonesia, SnailWhite Gold Thailand | 11.98 | Simplot New Zealand | 11.82 | 56 |
| 6 | 18 | dentsu X | Car Client Australia | 20.77 | Australian Fed Gov Australia | 11.19 | 82 |
| 7 | 10 | OMD | Telstra's Belong Australia, Mazda (Mazda 2 and CX#) Australia | 10.55 | SCG Thailand | 8.52 | 32 |
| 8 | 6 | Havas Media | Netmeds.com India, Sun Rice Australia Project, GAC Triumpchi China | 7.04 | Le Minerale Philippines | 6.09 | 22 |
| 9 | 7 | Zenith | Didi Australia, Ixigo India, Pierre Fabre China | 7.30 | Future Motors-Product Hong Kong | 5.23 | 15 |
| 10 | 9 | Spark Foundry | Marriott Global, Khumo Tyres Australia, 7Travel Australia | 4.07 | 4.07 | 9 |
TOP 10 APAC CREATIVE WINS
| Agency | Account | Area |
|---|---|---|
| WPP(Team Energy) | BP | Global |
| TBWA | SA Tourism | Australia |
| BBDO | Café De Coral | China |
| BBDO | DIDI | China |
| BBDO | Perodua | Malaysia |
| Accenture | Radisson Hotels (Digital) | Global |
| BBDO | DJI Global | Global |
| Publicis | AXA Project | Hong Kong |
| MullenLowe Group | Edgewell Personal Care Company | Global |
| TBWA | Amazon | Australia |
TOP 10 APAC MEDIA WINS
| Agency | Account | Area |
|---|---|---|
| Carat | Microsoft | Global |
| PHD | HSBC | Global |
| WPP(Team Energy) | BP | Global |
| M2M | Hyundai | Australia |
| OMD | Telstra's Belong | Australia |
| Wavemaker | Lianjia | China |
| OMD | Belong | Australia |
| Wavemaker | Union Pay International | China |
| PHD | Hong Kong Jockey Club | Hong Kong |
| OMD | Mazda (Mazda 2 and CX#) | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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