Staff Reporters
Jun 20, 2017

New Business League: April 2017 update

JWT, DDB and Dentsu move up the creative table, while Dentsu Media leaps up the media chart.

New Business League: April 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Lexin FinTech Cn, Taiwan Trade Center Msia, Parakh Agro In 38.3 SingTel Singapore 35.3
2 4 J. Walter Thompson Subway Aus, Federal Government Australia proj, XL Axiata Indo 25.6 China Unicom China 21.8
3 3 Isobar Titan digital global 20.1 Innisfree Malaysia 20
4 2 McCann Sony Electronics In, Expedia Korea proj, National Skill Development In 18.2   18.2
5= 8 Dentsu HT Media In, Roca and Parryware In, JK Tyres In, Abbott Msia 9.8 Etika Calpis Msia proj 8.7
5= 9 DDB Sakura Kitchen Cn, Pehchaolin China proj, Daemyung Korea 10.9 SilkAir Singapore 8.7
7 6 Publicis Winx Korea proj, United Laboratories Php, Ayala Land Php 8.7 MT Educare India 8.6
8 5 Saatchi & Saatchi Geely China, Jim Beam Australia, Tata Metaliks India 8.5 A.O.Smith China 8.1
9 7 Y&R SilkAir Sg, Tata Trust In proj, Dutch Lady HK 8.9 Suncorp Bank Australia 7.8
10 11 Leo Burnett CCB China, TEDxSydney Australia proj, Amazon Prime In proj 8.8 McDonald’s Australia 5.6

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 8 Dentsu Media Car client China 27.2 Scotch Industrial Thailand 27
2 4 Mindshare Chery Jaguar Land Rover China buying and digi, Home Credit Cn 27.8 Kwang Yang Moto Taiwan 26.6
3 1 MediaCom FAW Group Cn, Didi Cn, Goibibo In, Bosch-Siemens In 24.3 SM Malls Philippines 17.3
4 3 Carat Pandora Music Aus, Ministry of Labour Thai, Be Med Thai 18.3 Shiseido Cn digi buying 16.8
5 2 MEC Mercedes Benz Cn, FWD Insurance Indo, NS Homeshopping Kor 15.8 SCPG Asia-Pacific (Perla) Php 15.1
6 6 Havas Media Patanjali Ind proj, Malabar Gold In, Vietlot Vt 9 Schneider Electric digi Msia 8.8
7 5 Zenith Citrus Pay and LazyPay In, L’Oréal Vt digi and search, FWD Thai 8.8 Swarovski In 7.2
8 7 OMD Luxottica glob, McDonald’s QLD / NT Aus, Science Center Sg 7.5 Standard Chartered Sg 6
9 9 Vizeum Reckitt Benckiser Thai, Merck ATL Php, Easy Buy Thai 4.1 FWD Thailand 3.8
10 10 PHD Resort World Sentosa Sg, PropertyGuru Group SEA, Al Futtaim UAE 10.4 Bank of Communi-cations Cn 2.9

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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