New Business League: April 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	1	McCann WG	Microsoft APAC, Worksafe Aus, Wyeth China, Nippon China	39.5	Thai Tourism Proj	39.4
2	2	Ogilvy	TBZ Jewellery India, AHA Indo Proj, Neways Japan Proj	36.9	Johnny Walker	34.9
3	3	Y&R	Colgate Australia Project, Videocon India	19.8	Microsoft CRM	16.8
4	4	DDB	BT Aus, World of Warcraft China, Larsen & Toubro India	18.2	VW China Brands	15.5
5	9	Leo Burnett	Woolworths Retail Aus, Adlabs Imagica India, UTC India	14.7	Heinz India Proj	14
6	6	Dentsu	Honda Vietnam, SpiceJet India, Gudang Garam Indonesia	10.1	Toyota P’ppines	8.6
7	7	Grey Group	BCA KlikPay Indo Proj, Sentosa Singapore, P&G Indo Proj	7.8		7.8
8	5	JWT	SHKP Hong Kong Proj, Hysan Properties Hong Kong Proj	8.9	SpiceJet India	6.6
9	8	Lowe	Myntra.com India, Engro Foods India,  Book My Show India	6.4	Johnson’s Baby	6.1
10	12=	BBDO	Carrefour Indo, APB Singapore, Philippines Tourism Proj	4.9	Frucor V NZ	4.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	1	Carat	Microsoft APAC, Nokia Regional, Acer China	49.5	Southern Union	43.2
2	3	Mindshare	Pepsi China, Nestle Malaysia, Volvo APAC, L’Oreal China	28	Glico China	21.1
3	2	OMD	Snapdeal.com India, SCA Aus, Fiat Chrysler New Zealand	23.9	Amway China	9.9
4	4	ZenithOptimedia	Mavshack India, Daikin India, WeChat Philippines	11.2	Bausch+Lomb	9.3
5	5	Starcom	Media Prima, OpenRice Malaysia, Shang Property P’ppines	10.1	Microsoft Korea	8.3
6	6=	MediaCom	Fonterra ANZ, Tata DoComo India, MoMo China	10.5	RACV Australia	7.8
7	6=	Vizeum	Glico China, Allied Blenders & Distillers India	7	Beiersdorf Taiwan	6.7
8	8=	PHD	Firefly APAC, Skins Compression Aus, Lee Kum Kee Malay	6	Banana Boat Ausa	5.4
9	8=	Dentsu Media	Puu Deng Pharma Taiwan, Pertamina Indonesia Project	3.5	Daikin India	2.6
10	10	MEC	Beiersdorf (Nivea) India, GE Capital Japan, INTI Uni Malaysia	5.2	Microsoft (B2C)	2.1

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	McCann	Microsoft	APAC
2	Leo Burnett	Woolworths Retail	Australia
3	Madison	Airtel	India
4	Y&R	Videocon(Handsets/TV/FTP)	India
5	Y&R	Johnnie Walker(Digital)	China
6	DDB	BT Financial Group	Australia
7	Havas	BOC Corporate	China
8	M&C Saatchi	IAG(NRMA/SGIO/SGIC)	Australia
9	Havas	Pacific Credit Card Center	China
10	Ogilvy	TBZ Jewellery	India

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	Carat	Microsoft	APAC
2=	Mindshare	PepsiCo	China
2=	Havas Media	XOLO(Digital)	India
4	Carat	Acer	China
5	Carat	Ai Zhi Wei	China
6	OMD	Snapdeal.com	India
7	OMD	SCA Group	Australia
8	OMD	Fiat Chrysler	New Zealand
9	Starcom	Media Prima	Malaysia
10	MAXUS	Vodafone	India