Staff Reporters
Jul 9, 2014

New Business League: April 2014 update

Microsoft regional gains see McCann and Carat stay top in creative and media rankings, respectively.

New Business League: April 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 McCann WG Microsoft APAC, Worksafe Aus, Wyeth China, Nippon China 39.5 Thai Tourism Proj 39.4
2 2 Ogilvy TBZ Jewellery India, AHA Indo Proj, Neways Japan Proj 36.9 Johnny Walker 34.9
3 3 Y&R Colgate Australia Project, Videocon India 19.8 Microsoft CRM 16.8
4 4 DDB BT Aus, World of Warcraft China, Larsen & Toubro India 18.2 VW China Brands 15.5
5 9 Leo Burnett Woolworths Retail Aus, Adlabs Imagica India, UTC India 14.7 Heinz India Proj 14
6 6 Dentsu Honda Vietnam, SpiceJet India, Gudang Garam Indonesia 10.1 Toyota P’ppines 8.6
7 7 Grey Group BCA KlikPay Indo Proj, Sentosa Singapore, P&G Indo Proj 7.8   7.8
8 5 JWT SHKP Hong Kong Proj, Hysan Properties Hong Kong Proj 8.9 SpiceJet India 6.6
9 8 Lowe Myntra.com India, Engro Foods India,  Book My Show India 6.4 Johnson’s Baby 6.1
10 12= BBDO Carrefour Indo, APB Singapore, Philippines Tourism Proj 4.9 Frucor V NZ 4.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat Microsoft APAC, Nokia Regional, Acer China 49.5 Southern Union 43.2
2 3 Mindshare Pepsi China, Nestle Malaysia, Volvo APAC, L’Oreal China 28 Glico China 21.1
3 2 OMD Snapdeal.com India, SCA Aus, Fiat Chrysler New Zealand 23.9 Amway China 9.9
4 4 ZenithOptimedia Mavshack India, Daikin India, WeChat Philippines 11.2 Bausch+Lomb 9.3
5 5 Starcom Media Prima, OpenRice Malaysia, Shang Property P’ppines 10.1 Microsoft Korea 8.3
6 6= MediaCom Fonterra ANZ, Tata DoComo India, MoMo China 10.5 RACV Australia 7.8
7 6= Vizeum Glico China, Allied Blenders & Distillers India 7 Beiersdorf Taiwan 6.7
8 8= PHD Firefly APAC, Skins Compression Aus, Lee Kum Kee Malay 6 Banana Boat Ausa 5.4
9 8= Dentsu Media Puu Deng Pharma Taiwan, Pertamina Indonesia Project 3.5 Daikin India 2.6
10 10 MEC Beiersdorf (Nivea) India, GE Capital Japan, INTI Uni Malaysia 5.2 Microsoft (B2C) 2.1

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 McCann Microsoft APAC
2 Leo Burnett Woolworths Retail Australia
3 Madison Airtel India
4 Y&R Videocon(Handsets/TV/FTP) India
5 Y&R Johnnie Walker(Digital) China
6 DDB BT Financial Group Australia
7 Havas BOC Corporate China
8 M&C Saatchi IAG(NRMA/SGIO/SGIC) Australia
9 Havas Pacific Credit Card Center China
10 Ogilvy TBZ Jewellery India

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 Carat Microsoft APAC
2= Mindshare PepsiCo China
2= Havas Media XOLO(Digital) India
4 Carat Acer China
5 Carat Ai Zhi Wei China
6 OMD Snapdeal.com India
7 OMD SCA Group Australia
8 OMD Fiat Chrysler New Zealand
9 Starcom Media Prima Malaysia
10 MAXUS Vodafone India

 

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