Staff Reporters
Jul 9, 2014

New Business League: April 2014 update

Microsoft regional gains see McCann and Carat stay top in creative and media rankings, respectively.

New Business League: April 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 McCann WG Microsoft APAC, Worksafe Aus, Wyeth China, Nippon China 39.5 Thai Tourism Proj 39.4
2 2 Ogilvy TBZ Jewellery India, AHA Indo Proj, Neways Japan Proj 36.9 Johnny Walker 34.9
3 3 Y&R Colgate Australia Project, Videocon India 19.8 Microsoft CRM 16.8
4 4 DDB BT Aus, World of Warcraft China, Larsen & Toubro India 18.2 VW China Brands 15.5
5 9 Leo Burnett Woolworths Retail Aus, Adlabs Imagica India, UTC India 14.7 Heinz India Proj 14
6 6 Dentsu Honda Vietnam, SpiceJet India, Gudang Garam Indonesia 10.1 Toyota P’ppines 8.6
7 7 Grey Group BCA KlikPay Indo Proj, Sentosa Singapore, P&G Indo Proj 7.8   7.8
8 5 JWT SHKP Hong Kong Proj, Hysan Properties Hong Kong Proj 8.9 SpiceJet India 6.6
9 8 Lowe India, Engro Foods India,  Book My Show India 6.4 Johnson’s Baby 6.1
10 12= BBDO Carrefour Indo, APB Singapore, Philippines Tourism Proj 4.9 Frucor V NZ 4.1



New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat Microsoft APAC, Nokia Regional, Acer China 49.5 Southern Union 43.2
2 3 Mindshare Pepsi China, Nestle Malaysia, Volvo APAC, L’Oreal China 28 Glico China 21.1
3 2 OMD India, SCA Aus, Fiat Chrysler New Zealand 23.9 Amway China 9.9
4 4 ZenithOptimedia Mavshack India, Daikin India, WeChat Philippines 11.2 Bausch+Lomb 9.3
5 5 Starcom Media Prima, OpenRice Malaysia, Shang Property P’ppines 10.1 Microsoft Korea 8.3
6 6= MediaCom Fonterra ANZ, Tata DoComo India, MoMo China 10.5 RACV Australia 7.8
7 6= Vizeum Glico China, Allied Blenders & Distillers India 7 Beiersdorf Taiwan 6.7
8 8= PHD Firefly APAC, Skins Compression Aus, Lee Kum Kee Malay 6 Banana Boat Ausa 5.4
9 8= Dentsu Media Puu Deng Pharma Taiwan, Pertamina Indonesia Project 3.5 Daikin India 2.6
10 10 MEC Beiersdorf (Nivea) India, GE Capital Japan, INTI Uni Malaysia 5.2 Microsoft (B2C) 2.1



Rank Agency Account Market
1 McCann Microsoft APAC
2 Leo Burnett Woolworths Retail Australia
3 Madison Airtel India
4 Y&R Videocon(Handsets/TV/FTP) India
5 Y&R Johnnie Walker(Digital) China
6 DDB BT Financial Group Australia
7 Havas BOC Corporate China
8 M&C Saatchi IAG(NRMA/SGIO/SGIC) Australia
9 Havas Pacific Credit Card Center China
10 Ogilvy TBZ Jewellery India



Rank Agency Account Market
1 Carat Microsoft APAC
2= Mindshare PepsiCo China
2= Havas Media XOLO(Digital) India
4 Carat Acer China
5 Carat Ai Zhi Wei China
6 OMD India
7 OMD SCA Group Australia
8 OMD Fiat Chrysler New Zealand
9 Starcom Media Prima Malaysia
10 MAXUS Vodafone India


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