Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Ogilvy | Optus, West Bengal Tourism, L&T Tech | 106.6 | Vodafone Aus | 90.2 |
| 2 | 2 | McCann | Tag Heuer Cn proj, Wyeth-Nestlé Indo proj, WWF Cn proj | 74 | AMO Jp proj | 69.1 |
| 3 | 3 | Leo Burnett | Allergan Sg, VW Korea project, Festival Walk HK | 51.1 | BMW Cn | 46.4 |
| 4 | 4 | DDB | Sun Century Cn proj, Zee, Dr Reddy’s (digital) | 49 | Nippon Paint | 45.6 |
| 5 | 5 | Y&R | Kailis Pearls proj, ASB Aus proj, Emirates Aus proj | 47.9 | NSW Elect Comm | 41.9 |
| 6 | 7 | Lowe | Locon Sols, Karvy Stock, Reliance Retail | 23.7 | Apollo | 22.6 |
| 7 | 6 | SapientNitro | Citibank proj, Scotts Sg, OMO Cn, Dove men Sg proj | 21.3 | 21 | |
| 8 | 9 | Dentsu | Unicom Cn proj, Sketchers Cn proj | 22.5 | Rajthevee | 19.6 |
| 9 | 8 | JWT | Blizzard Kr proj, Chupa Chups Kr proj, Sampoerna | 24 | Indosat | 19 |
| 10 | 10 | TBWA | Com2us Kr, Khon Khan Sgr Thai, Hua Seng Heng Thai | 20.8 | Nissan India | 18.7 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Carat | HKTV, Magnolia Thai, Mastercard Cn (digital) | 83.7 | Wyeth Nutrn Cn | 72.1 |
| 2 | 3 | Mindshare | Yili, Nestlé Cn, Foxtel, BenQ, Unicharm | 45.1 | Taiwan Tob&Liq | 38 |
| 3 | 2 | Starcom | Cerebos M’sia, Tourism Thailand, Cadbury India (digital) | 38.5 | Mars (planning) | 31.1 |
| 4 | 4 | ZenithOptimedia | RB, Infinitus Cn, Meidi Cn, IFFCOTokio Ind (digital) | 31.1 | Nestlé ANZ | 26.2 |
| 5 | 5 | OMD | Qantas, Dulux Aus, Nivea India | 36.5 | Innisfree Msia | 23.4 |
| 6 | 7 | MediaCom | Mars (planning), AirAsia Thai, VW Tw, MSD Php | 20.7 | Danone Nut NZ | 17 |
| 7 | 8 | MEC | Vodafone NZ, Netflix Aus, Mercedes-Benz Indo | 20.6 | H&M Tw | 15.8 |
| 8 | 6 | Vizeum | SingTel, BMW India, Hindware India | 14 | Nippon Paint Php | 13.4 |
| 9 | 9 | PHD | Horlicks(digi) Ind, Perfetti Van Melle Ind, Far East Org Sg | 14 | Vodafone Aus | 11.7 |
| 10 | 10 | Dentsu Media | TJFAW Cn, Yamaha Indo, Shinhan Bank (PR) Kr | 13 | Citizen Watch Tw | 11.5 |
2014 ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | Bates CHI | SEMIR | China |
| 2 | FCB | Barbie | China |
| 3 | Y&R | Kailis Pearls project | Australia |
| 4 | Y&R | ASB project | Australia |
| 5 | Y&R | Emirates project | Australia |
| 6 | Publicis | Accor | Singapore |
| 7 | Ogilvy | Optus Business | Australia |
| 8 | Lowe | Unilab Active Health | Philippines |
| 9 | Leo Burnett | Allergan | Singapore |
| 10 | Lowe | Karvy Stock Broking | India |
2014 ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | Mindshare | Yili | China |
| 2 | MediaCom | Mars (planning) | Global |
| 2 | ZenithOptimedia | Reckitt Benckiser | Regional |
| 4 | Initiative | Reckitt Benckiser | Regional |
| 5 | Mindshare | Nestlé | China |
| 6 | OMD | Qantas | Australia |
| 7 | MEC | Netflix | Australia |
| 8 | MEC | Vodafone | New Zealand |
| 9 | ZenithOptimedia | Infinitus | China |
| 10 | OMD | Nivea | India |
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