Staff Reporters
Feb 9, 2015

New Business League: 2014 year-end rankings and top 10 wins

ASIA-PACIFIC - Ogilvy and Carat secure the top spots, while Mindshare edges up to finish the year second in media.

New Business League: 2014 year-end rankings and top 10 wins

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].



New rank Last rank Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Optus, West Bengal Tourism, L&T Tech 106.6 Vodafone Aus 90.2
2 2 McCann Tag Heuer Cn proj, Wyeth-Nestlé Indo proj, WWF Cn proj 74 AMO Jp proj 69.1
3 3 Leo Burnett Allergan Sg, VW Korea project, Festival Walk HK 51.1 BMW Cn 46.4
4 4 DDB Sun Century Cn proj, Zee, Dr Reddy’s (digital) 49 Nippon Paint 45.6
5 5 Y&R Kailis Pearls proj, ASB Aus proj, Emirates Aus proj 47.9 NSW Elect Comm 41.9
6 7 Lowe Locon Sols, Karvy Stock, Reliance Retail 23.7 Apollo 22.6
7 6 SapientNitro Citibank proj, Scotts Sg, OMO Cn, Dove men Sg proj 21.3   21
8 9 Dentsu Unicom Cn proj, Sketchers Cn proj 22.5 Rajthevee 19.6
9 8 JWT Blizzard Kr proj, Chupa Chups Kr proj, Sampoerna 24 Indosat 19
10 10 TBWA Com2us Kr, Khon Khan Sgr Thai, Hua Seng Heng Thai 20.8 Nissan India 18.7



New rank Last rank Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat HKTV, Magnolia Thai, Mastercard Cn (digital) 83.7 Wyeth Nutrn Cn 72.1
2 3 Mindshare Yili, Nestlé Cn, Foxtel, BenQ, Unicharm 45.1 Taiwan Tob&Liq 38
3 2 Starcom Cerebos M’sia, Tourism Thailand, Cadbury India (digital) 38.5 Mars (planning) 31.1
4 4 ZenithOptimedia RB, Infinitus Cn, Meidi Cn, IFFCOTokio Ind (digital) 31.1 Nestlé ANZ 26.2
5 5 OMD Qantas, Dulux Aus, Nivea India 36.5 Innisfree Msia 23.4
6 7 MediaCom Mars (planning), AirAsia Thai, VW Tw, MSD Php 20.7 Danone Nut NZ 17
7 8 MEC Vodafone NZ, Netflix Aus, Mercedes-Benz Indo 20.6 H&M Tw 15.8
8 6 Vizeum SingTel, BMW India, Hindware India 14 Nippon Paint Php 13.4
9 9 PHD Horlicks(digi) Ind, Perfetti Van Melle Ind, Far East Org Sg 14 Vodafone Aus 11.7
10 10 Dentsu Media TJFAW Cn, Yamaha Indo, Shinhan Bank (PR) Kr 13 Citizen Watch Tw 11.5



Rank Agency Account Market
1 Bates CHI SEMIR China
2 FCB Barbie China
3 Y&R Kailis Pearls project Australia
4 Y&R ASB project Australia
5 Y&R Emirates project Australia
6 Publicis Accor Singapore
7 Ogilvy Optus Business Australia
8 Lowe Unilab Active Health Philippines
9 Leo Burnett Allergan Singapore
10 Lowe Karvy Stock Broking India



Rank Agency Account Market
1 Mindshare Yili China
2 MediaCom Mars (planning) Global
2 ZenithOptimedia Reckitt Benckiser Regional
4 Initiative Reckitt Benckiser Regional
5 Mindshare Nestlé China
6 OMD Qantas Australia
7 MEC Netflix Australia
8 MEC Vodafone New Zealand
9 ZenithOptimedia Infinitus China
10 OMD Nivea India


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