Matthew Carlton
May 13, 2013

New-breed market research: Fast, focused and always on

Brands are now turning to quicker and simpler digital media research methods to gain rapid and continuous insight.

Today’s fast-paced, results-driven business world has had many knock-on effects for marketing departments. One such effect is the need for swift, accurate and up-to-the-minute consumer research which has enabled research 2.0’ consultancies to thrivemeaning established research players have needed to reassess their offeringwith claims of consumer research reports turned round in a matter of days thanks to the use of digital media.

“Short, fast, focused and ongoing research is a much closer match...

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