The campaign encompasses online, print and out of home, as well as PR events which include grassroots running clinics. The strategy aims to build on New Balance’s association with running, through exploring the role of the sport in people’s lives.
This is emphasised in the online work, which depicts the link between the lives of ordinary people and running. Viral videos were released on the New Balance campaign site as well as on video-sharing sites Tudou and Youku.
This is emphasised in the online work, which depicts the link between the lives of ordinary people and running. Viral videos were released on the New Balance campaign site as well as on video-sharing sites Tudou and Youku.
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