David Blecken
Dec 15, 2016

Nerium hopes Japan will buy its ‘anti-aging marvel’ pitch

Nerium International, a controversial US direct sales skincare brand, is betting aggressively on Japan as a driver of its business in Asia. Will consumers bite?

Jeff Olson

Texas-based Nerium launched its anti-aging product range in the US five years ago and has seen considerable success, turning US$100 million of revenue in its first year. It has generated cumulative revenue of $1 billion over the past four years. The brand claims to be “rooted in science”, with the power to “change lives” by defying the aging process.

Perceptions in the US are polarised some describe it almost as a miracle antidote...

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