Emily Tan
Jul 19, 2012

Mums believe technology makes them better mothers: McCann

SINGAPORE – Nearly 50 per cent of married mums around the world would give up their engagement rings before their personal technology, according to McCann’s latest Truth study.

Mothers go online to research and share

“Only 10 per cent said that the engagement ring was the one thing they wouldn’t give up,” David McCaughan, Truth Central director, Asia Pacific, told Campaign Asia-Pacific. Furthermore out of the eight countries in which McCann conducted the survey UK, US, Italy, Japan, Brazil, China, India and Mexico, Japan and China were the two countries where women were most likely to choose tech, he added.

The study is based...

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