Staff Reporters
Feb 10, 2021

MullenLowe looks increasingly fractured in APAC

AGENCY REPORT CARD: From big plans for a unified attack a few years ago, the IPG network is now a looser collection of majority-owned shops and affiliates. But is that necessarily a bad thing?

Mumbai Police
Mumbai Police

With three more shops sold over to local management and the elimination of its APAC CEO role, MullenLowe, despite strength in lots of areas, has seemingly turned its back on building a joined-up operation. What does that mean for the network's report card? 

Our full Agency Report Card on MullenLowe—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

Related Articles

Just Published

30 minutes ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users.

36 minutes ago

Adlanders work long hours because clients don't pay ...

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

39 minutes ago

Chaka Sobhani promoted to global chief creative ...

Sobhani will still head up creative at Leo Burnett London.

12 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.