David Blecken
May 11, 2018

MullenLowe installs new creative structure in Japan

The 'creative kernel' model moves away from the traditional account-team structure.

L-R: Takahiro Maehara, Mike Sunda, Urara Ito, Nishant Shah

MullenLowe Group Japan has established a four-person creative unit designed to serve as the central point of its operation in the market.

The unit consists of Mike Sunda and creative directors Nishant Shah, Takahiro Maehara and Urara Ito. Sunda, who is the agency’s lead strategist and cultural insight director, initiated the move. Last August, Sunda launched a cultural insights programme called Tokyo 20XX.

It follows the relocation of Shah to...

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