Three short films and six Intel energy-saving tips on personal notebooks will be released, with the support of public announcements by international artists such as Justin Timberlake, The Click Five, Pussycat Dolls and more.
The microsite will allow users to send in their energy-saving tips, upload pictures and share videos. The most popular writer from each country will receive an Intel Centrino 2 Processor notebook. Voters will also stand a chance of winning MTV and Intel prizes.
The campaign will run mainly in Southeast Asia, in particular Thailand, Indonesia, Malaysia and Singapore.